Big Manga - Chapter 914
Chapter 912 : 55 million
In this way, without involving Meng Huo, Shen Jie got the best public opinion results when he joined the company.
Shen Jie then left Su Hua and began to formally take up the position of Alice’s secretary in Ninghai. After this incident, Phoenix Company soon ushered in two important events-“The Wine of Eternal Life” and “The Rebellious Lu The end of Lu Xiu.
Both animations will end before the carnival. “The Rebellious Lulu Xiu” is of course a big deal, but it will end in the week of the carnival. “The Wine of Eternal Life” was half a month earlier than it, and within a few days of Shen Jie’s return to Ninghai, Phoenix Company ushered in this important event.
At the end of July, “The Wine of Eternal Life” ended in a ‘silence’.
On this day, many newspapers published the news of the end of “The Wine of Eternal Life”, and many fans also celebrated the end on the official website. In fact, it cannot be said to be ‘silence’. However, in comparison with the enthusiasm of Meng Huo’s other works, it can indeed be regarded as the most ‘silent’ work, and it did not have a great impact.
This phenomenon actually went beyond Meng Huo’s previous expectations, but it was also impossible. In addition to the fact that “The Wine of Eternal Life” was really unpopular, the animation actually encountered two troubles during the serialization—— Was called to stop by the regulatory authorities.
Although Meng Huo knew that it would be unpopular before making “The Wine of Eternal Life”, he also believed that the last few episodes of it could give people a refreshing feeling. However, he is not a god, and he did not expect that there would be an unexpected stop during the serialization period.
“The Wine of Eternal Life” was suspended twice, each time for a week. The main reason was that the screen was too **** and violent. Although the reviewing government opened the door to “Why”, it was also due to too many complaints. There were two shakes.
These two shakes brought a lot of trouble to “Wine of Eternal Life”, which was originally an unpopular work on the subject. The number of viewers was small, and the first time the broadcast was stopped, the audience was shocked, and then the second stoppage made the audience lose confidence in the animation-leading to a large loss of audiences.
There was also a very quiet scene where the end of “The Wine of Eternal Life” was postponed and ended.
“This is the most unpopular animation I have released…” The animation ended the next day. The Phoenix Company held a video conference, and the directors of the three places all showed up. As the production director of “The Wine of Eternal Life”, Meng Huo couldn’t help but apologize to others: “Maybe my choice was wrong.”
But the rest of the company dare not put the blame on Meng Huo.
“No need to apologize… it’s not your fault. We conducted a detailed survey of the audience of “Wine of Eternal Life”.” Xu Jing said: “They have very high evaluations of the animation. If the animation does not stop during the serialization period, “The Wine of Eternal Life” will be successful according to your ideas.”
“I agree, President, I am also quite optimistic about “Liquor of Eternal Life”.” Takashima Eiji continued, he watched the entire animation. I firmly believe that this is an excellent work, and the reason for being buried is not because of the quality.
“We are very satisfied with “The Wine of Eternal Life”.” Bai Yan and several other directors were also allowed to participate in this meeting. They all felt that “The Wine of Eternal Life” was excellent. In fact, it was not only them, but the directors generally felt that This animation is great.
“The problem is with me, sorry…”
At this time, Alice apologized. She always felt that the problem with “The Wine of Eternal Life” came from her, because she paid too much attention to things such as “The Rebellious Lelouch” and the movie, and she did not immediately notice the problem of “The Wine of Eternal Life”. “The two crises.
In fact, if we can detect it early and do a good job of government work. “The Wine of Eternal Life” can be broadcast continuously.
“Don’t apologize. The animation is over. It’s too late to apologize. We can’t change what happened before.” Xu Jing shook his head and said solemnly: “This meeting is to discuss the end of “The Wine of Eternal Life”. The next thing, see what else we can do?”
“Speaking of it, some newspapers said that we made a loss on this animation?” Meng Huo immediately looked at Lin Mingzhe, the person in charge of the company’s property. Lin Mingzhe was taken aback when he heard that, and then smiled and shook his head: “How is it possible, the animation premiered? The license fee has exceeded the cost!”
“But there is still a lot of publicity fees?” Meng Huo looked at Alice again. He knew that the copyright of the first broadcast had recovered the cost, but how much the publicity fees were used. This is the key.
“Minister Lin has detailed data and no losses. But apart from the publicity, it really didn’t make much money…” Alice replied. Fortunately, her investment in “Wine of Eternal Life” is not as large as that of “Rebellious Lulu Xiu”, otherwise she would have really suffered a loss.
And the media must have some inside information. Although they judged that the loss of “Wine of Eternal Life” is not true, in fact, as long as Alice increases a little bit of publicity, it will come true.
If it really becomes a loss-making work, the entire Huaxia media will have to hype it vigorously-what a pity there has never been a loss in the work, and in fact, the dismal performance this time has already made many media excited. Up.
“The latter situation is not very optimistic. Although the audience’s evaluation is very high, the dismal results will still be hyped by the media for a while.” Alice paused, and then said: “This may have a negative impact on our bd sales, and The copyright of “Wine of Eternal Life” is not popular anymore.”
Affected by the suspension of broadcasting, TV stations in various places are now very cautious about buying the rebroadcast copyright of “Liquor of Eternal Life”. Even if they want to buy it, they provide animation files in late night and cold hours. This makes Phoenix Company Very passive.
From two aspects, it seems that there is no possibility of life after the end of “The Wine of Eternal Life”…
“Bd sales can’t be counted, and replays can’t be counted.” Xu Jing shook his head: “Why don’t you just leave it like this, you won’t suffer anyway, let’s focus on “The Rebellious Lu Lu Xiu”?”
He looked at Meng Huo. This is Meng Huo’s work. It was Meng Huo who made the final decision.
This is undoubtedly a very difficult decision for Meng Huo. He was very reconciled that “The Wine of Eternal Life” failed like this, but it seems that there is no way to save it. It is really unpopular, and it is * Entered an endless loop of unpopularity.
“I have a suggestion.” At this time, Bai Yan suddenly said: “If you can’t count on the rebroadcast, why not just declare that it will not be rebroadcasted in the next few years?”
The others looked over in dismay. What is she talking about, isn’t this completely giving up?
“What do you mean?” But Meng Huo seemed to know something.
“In my personal opinion, the treatment of “Wine of Eternal Life” is not in line with its quality. The key is that the impact of the suspension is too great.” Bai Yan continued: “But its quality cannot be changed. , I believe that bd sales still have a silver lining.”
Takashima Eiji asked strangely: “You mean there will be many people buying bd?”
Bai Yan shook his head: “This is unlikely. There are not many viewers who have watched this animation. In any case, if the success or failure of bd is judged only in quantity, “The Wine of Eternal Life” will fail.”
When she said this, Alice’s eyes suddenly lit up.
“I understand!” She clapped her hands: “You mean to change the bd sales model, try to tap the potential of niche works-that is to increase the gold content and commemorative significance of bd, right?”
Meng Huo also understood that everyone present was not stupid, and the others thought carefully. Also slowly understood Bai Yan’s proposal. To put it bluntly, what she has to do is to enhance the boutique benefit of “Wine of Eternal Life”, raise the price of bd, and sell it as a boutique.
“The idea is good, but can it be realized?” Xu Jing was a little skeptical.
“I don’t think it’s a problem.” Bai Yan nodded immediately: “The greatest charm of “The Wine of Eternal Life” lies in its unprecedented narrative technique, which is hard to see in other animations. After watching it, it makes people hearty-I believe the audience We will be willing to pay more for it.”
“In this case, you can vote with a show of hands.” Alice smiled and raised her hand first: “I don’t think it is a problem. Follow the advice of Director Bai. If we don’t rebroadcast “Eternal Life” in the next few years “Wine”, its value in the hearts of the audience has greatly increased, and high-priced bd can be sold.”
Takashima Eiji also raised his hand immediately. His reason is simple: “If I were an audience, I would buy it.” Lin Mingzhe thought for a while, and finally raised his hand, anyway, there was no other choice.
In the end, only Meng Huo and Xu Jing were left. Naturally, Meng Huo’s choice didn’t need to be said much, and Xu Jing could only agree with a wry smile after seeing the consistent situation.
In the next time, they determined the bd sales model, and it was different from usual. In order to make the most of the popularity of “Wine of Eternal Life” before it disappeared, Phoenix decided not to wait any longer. A press conference was held soon.
The conference was unexpectedly hosted by Shen Jie, and her topic has not disappeared. As a result, it attracted a lot of media from the very beginning.
“Shen Jie in professional uniforms is so beautiful…”, “Come on, and tomorrow’s newspapers must be very popular.”
After wearing professional clothes, Shen Jie added a sense of solemnity that was not seen before, which made the scene of the press conference feel like chasing stars. The reporters took pictures of Shen Jie crazy and were not interested in the theme of the press conference. Up.
However, when Shen Jie announced that “The Wine of Eternal Life” would not be rebroadcast in the next three years, and that bd reservations could be started immediately, many reporters were still surprised.
“The Wine of Eternal Life” will not be replayed anymore?”, “Impossible, what happened?”, “How did the bd pre-sale start so soon!?”
When the reporters talked a lot, Shen Jie unhurriedly announced the details of the bd reservation of “Wine of Eternal Life”, and this announcement caused an uproar at the press conference, and everyone was stunned.
Phoenix company only took half a day to determine the details of the bd booking. The booking methods are divided into two types: telephone and online booking. This is not surprising. The strange thing is the price of bd-the lowest price is also 700 Chinese currency.
“700! Are they crazy?”, “Fuck, it’s only sixteen episodes of animation, and it’s so unpopular. The lowest price of bd is 700?”
Such a high price is unheard of before. The price of China Animation bd used to be similar to the price of TV series bd. An animation is only about 100 to 300. This is a price that the world has become accustomed to. The price of 4,500 is already very rare. It’s up to 700 works—that’s really unheard of before.
And 700 is still the lowest price. In addition to the so-called “First Return Collector’s Edition”, there is also a higher level of “First Return Deluxe Collector’s Edition”, the price is 1000 Chinese coins. The difference between the two versions lies in the signatures and stills, as well as trinket gifts.
A total of 70,000 sets of the two versions are sold, including 20,000 sets of the luxury version and 50,000 sets of the collection version. The reporters calculated in their hearts that if all these bd were sold, it would be 55 million!
“My god, Phoenix wants to make more than 50 million yuan after selling bd once!?”, “This is much higher than the premiere right!” As the reporters calculated the numbers, there was a chill in the hearts of the reporters. The production cost of “The Wine of Eternal Life” is far less than 10 million, and the license fee for the first broadcast is not 10 million, and they want to sell the bd to 50 million?
It’s too far-fetched, making many reporters wonder if Phoenix is stupid. But then, Shen Jie uttered another sentence to dispel the reporters’ suspicion and let them know that Phoenix is not stupid, but is making a gamble.
“Not only will our company no longer authorize the broadcast of “Wine of Eternal Life” within three years, at the same time, “Wine of Eternal Life” will only be sold two batches of bd in ten years… That is to say, if you miss the first bd this time Now, you may have to wait a few more years before you see it appear again.”
These are the original words of Shen Jie. The reporters are all active people. After hearing these words, they can’t understand the wrong path of Phoenix Company-they are obviously doing “exquisite” or “rare marketing”, telling others If you miss the “Wine of Eternal Life”, it will be difficult to get it again.
Not only does it take a long time to see it on TV, even bd is sold out and gone!
Such crazy marketing methods make people have to sigh that Phoenix can really do it But can these bd really sell? The ordinary price of 70,000 sets may be no problem, but the 700 and 1,000 priced bd, coupled with the unpopular animation works, how can “The Wine of Eternal Life” be sold?
“impossible……”
When Zhao Meng of the Star Dream heard about this, his first reaction was impossible. “The Wine of Eternal Life” is already a confirmed failure. How can so many local tyrants collect its bd?
However, a few days later, on the first day that “The Wine of Eternal Life” was officially accepted on the Hexi’s Home Forum, the number of people who booked the bd broke through the 60,000 mark, and the deluxe version was even less than an hour after opening. Grab it all.
On the second day of the reservation, at four o’clock in the morning, all 70,000 bd sets of “The Wine of Eternal Life” were all booked. When many people who were slower than the speed wanted to book, they lost their opportunity forever.
55 million sales were completed in less than two days-not only the media and reporters, but also the countless animation fans were shocked.
Is “The Wine of Eternal Life” so precious? (To be continued)