The Creator of the Second Dimension - Chapter 127
Chapter 127 .Sales myth
In the a2 forum, the October animation sales forecast post has become the tallest building in the animation zone and even the entire forum.
Without him, it’s all because the sales of Puella Magi Madoka Magica are too explosive.
There is a mixture of dragons and snakes in the building. When the post first appeared, everyone was optimistic about Rainbow Media, Wu Yi director’s “Wolf and Cat”, in fact, until late October, the third episode of “Magic Girl Madoka Magica” Before the broadcast, these predictions were pretty accurate.
However, when the third episode was broadcast, the whole situation changed all at once.
Fans of “Magic Girl Madoka Magica” feel that this animation should not stop at 10,000 sales. Their initial idea is about 20,000, while the other group thinks that the phantom electric animation can’t exceed the gimmick. The leading hard power of “Wolf and Cat”.
Such controversy continued throughout November.
In December, after the scheduled volume of the first volume of “Magic Girl Madoka Magica” overtook “Wolf and the Cat”, and the tenth episode was broadcast, the two factions found that they had both been beaten in the face.
The ensuing blizzard ceased broadcasting, and the subsequent changes, the release of the first volume, even more severely slapped most of the sales followers.
Facts have proved that the sales of “Magic Girl Madoka Magica” will not only far surpass “Wolf and Cat”, it will become the sales hegemony of October animation and even this year’s animation sales hegemony. It even covets the position of the animation sales hegemony of the whole era.
At the bottom of the post, members of the forum, while chattering about guessing, all expressed that they would like to witness history.
[One salted fish]: Damn, is “Magic Girl Madoka Magica” really worth more than 80,000? Have we witnessed the birth of the new world sales hegemony? ? ?
[Big Mac Package]: Don’t tell me, you have to know that the CD of “Armed Warriors of the New Century” was a DVD at the time. Now it is a Blu-ray. The money for buying a Blu-ray is enough to buy five DVDs. From this point of view , “Magic Girl Madoka Magica” has already set a new record.
[Baking in the sun under the starry sky]: Do you think that the animation broke the record long ago? You can’t just look at the carrier, but also look at the consumption ability. Ten years ago, the salary was only a month, how much is now? , Sales are sales, don’t talk about other things.
[Moon Industry]: I’m curious about one thing now, how many copies of “Magic Girl Madoka Magica” can be sold!
[Old Ancestor]: “Armed Soldiers in the New Century” sold 79,000 copies, I saw “Magic Girl Madoka Magica” and discounted it, 88,000 copies.
In the experience of most sales researchers, although the sales of works are not absolutely related to quality, some curves can be glimpsed from it.
For example, a popular work has more basic audiences and a higher sales base. If it is produced well, with a wonderful plot, and a pleasing character, then its sales can continue to climb up to a level. Very high height.
Another example is a niche work, which has a smaller base audience and a lower sales base plate. Even with the same excellent production and content quality, its sales cannot be compared with the excellent works in popular works.
But this experience is no longer valid in Puella Magi Madoka.
From the subject matter, “Magic Girl Madoka Magica” is not a popular work. The subject of “Magic Girl Madoka Magica” is aimed at younger audiences. Many passersby will be persuaded by its overly cute painting style.
From the production point of view, “Magic Girl Madoka Magica” is indeed well-made, the action scenes are excellent, the performance of the literary drama is not stale, and the plot is even more exciting, and many subversive settings can be justified.
Therefore, in the middle of the animation broadcast, most people predict that the sales of this work will be around 30,000.
Even the most ardent fan, who only dared to predict 60,000, still belongs to Kou He.
Now, according to the weekly sales data of Taotao.com, 70,000 copies of the first volume of “Magic Girl Madoka Magica” have been sold, and the follow-up book volume has exceeded 10,000. This means that in about two weeks, wait The arrival of a new batch of CD-ROMs will make history properly.
Eighty-eight thousand copies do not seem to be out of reach.
Xu Rui cares more about the income behind it than what sales record he has created.
Just after New Year’s Day, he finally received his first income in the name of “Magic Girl Madoka Magica” before the New Year.
In name, it’s because there are many users who have registered for Hatsune Video Network because of the reputation of Puella Magi Madoka Magica. The recharge, membership fees, and the subsequent traffic advertising share they bring are not counted. Inside.
Up to now, the sales volume of the first volume of “Magic Girl Madoka Magica” is 73,000 copies. After deducting the cost and sales channel share, it is also a tens of millions of income. This income is divided into four uses.
The first one is naturally the production funding for the movie “Magic Girl Madoka Magica”. As for the production funding of “The Boundary Line on the Horizon”, he needs a little investment from the Chinese website.
In addition, the renewal of phantom animation equipment, the expansion and decoration of the office environment, are all included in this part of the budget.
The second is the operating expenses of Hatsune Video Network. Today, Hatsune Video Network has an average daily activity of about 4 million, with more than 60% of paying users. It is hard to believe that this is a website that has just been established for less than half a year.
In addition to basic server maintenance, various daily expenses, and activity expenses, the operating cost of a video website is mostly content introduction. For example, tomato video network, according to its financial report, more than 70% of its profits are invested in the introduction of content And development.
In fact, compared to the videos made by various video producers, and even compared to animation, movies, TV series, variety shows and other mass entertainment programs are the main support for the traffic of Tomato Video Network, and compared to several million, you can buy it. An animation, tens of millions of movies and TV series can be said to be the real big money-eaters.
Hatsune Video Network does not have these concerns. So far, it is truly exclusive content, only “Magic Girl Madoka Magica”. It is a large number of video producers who support the traffic.
Prior to this, most of these video makers just depended on the website traffic to survive and use love to generate electricity. Only a few excellent ones were recruited by the website. Even at this year’s Tomato Video Network Annual Conference, there was an animation area. The video makers were taken to the basement by the staff to hang out for two hours in the Oolong event For them, posting videos on Tomato Video Network is completely different from posting videos on Hatsune Video Network. Two experiences.
Xu Rui naturally took these things into consideration. When the first volume of “Magic Girl Madoka Magica” was scheduled to be sold in November, he had already started to think about it. On New Year’s Day, he officially released an announcement.
In addition to congratulating the audience on the Happy New Year’s Day, the rest of the announcement is that Chuyin Video will broadcast a special program on New Year’s Eve, which can be regarded as the Spring Festival Gala of the animation circle. Now we are soliciting videos from all video producers.
The Spring Festival this year is in mid-February, and there is still a month and a half before New Year’s Day, which is enough for most producers to complete their works.
This animation Spring Festival Gala will undoubtedly be promoted on the whole site. For video producers, it is an excellent opportunity for exposure. After the announcement, the major video producer groups are boiling, and some have experienced the tomato video network. The producers who met at the annual meeting were eager to try, thinking about their plans to join the Hatsune Video Network.
For Xu Rui, this feeling of everyone building together is very important for a new website, whether it is the initial answer certification, or the various preferential support for video producers, to the current video producer. The New Year’s Eve video we worked together to create is a step towards creating the atmosphere of the website.
Of course, Xu Rui did not stop to purchase animations. I will not mention it for the time being in January. The rights to broadcast several animations in April are already in the process of negotiation.
The third use of funds is not listed here.
The fourth purpose is to invest in the follow-up research and development of the sound synthesis engine purchased from Yamaha Electronics.
Xu Rui felt that now, it is time to bring a different voice to the world.
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