The Creator of the Second Dimension - Chapter 261
Chapter 260 .Network Premiere Mode
While the meeting room on the second floor of Phantom Animation was full of blushing and heart-pounding topics, the announcement of “The Garden of Words” also generated some discussions in the China Animation circle.
Asked about the animation zone, several people expressed their opinions under the question of “How to evaluate Wu Yi joining Phantom Animation and launching a new animation “The Garden of Words””.
[Jiro]: … It’s been almost a year since the last work of director Wu Yi. After he finished “City of Giants”, he was silent for a long time. Rumor has it that he is preparing an animated film for theatrical version. , But it was not until more than a month ago that he resigned from Rainbow Media in a high-profile manner and joined Magic Animation. The above is the background of the event… I don’t doubt the personal ability of the director of Wu Yi, after all, he has received five annual animations. , Once close to the director of the Grand Slam, but in a brand-new environment, working with unfamiliar production staff, I feel that even a martial arts director needs a certain break-in period. I think this animation film is just a simple test of the waters. Production, everyone’s expectations can be lowered slightly…
[Remy Remy]: …From the story revealed so far, we can only know that this is an emotional story that takes place in a modern urban context. As we all know, the director of martial arts is best at fantasy themes. , Whether it is the exotic adventure travel with a heavy background in “Iron Sorcerer” or the human torture that puts humans in extreme desperation in “The City of Giants”, these are hard to encounter in ordinary life, as an animation. Imaginative subject matter can only be expressed… But “The Garden of Words” is not a fantasy subject. Judging from the current data, this is a realistic animation similar to the “Classical Literature Club Series”, even better than The one with a reasoning element is more realistic, and whether a martial arts director who has never worked on a similar theme can perfectly control this animation…
[Azhi]:……Since everyone has said so much, let me talk about one point of production. The script and performance supervisor of this “The Garden of Words” is Xu Rui, and the director and performance are martial arts. From the staff’s point of view, it is a collaboration between the two, but how is it actually? When the director of Wu Yi left Rainbow Media, some people had similar concerns, that is, whether Xu Rui, who has the absolute dominance, can rest assured that director Wu Yi can produce animation independently. We all know that although both are talented, they have completely different styles. Forcibly mixing together is likely to produce side effects of one plus one less than two…
Anyone who knows a little about animation production can see that most of the popular answers to Ask Hu are among the seemingly managers, but in fact they secretly belittle the two people’s cooperation, but some of the concerns are also in the minds of the public. For example, will the director of martial arts eventually become Xu Rui’s foil, and whether the director of martial arts who has not directed daily animation can control this theme.
But even so, “The Garden of Words”, an animated film co-produced by the two currently popular directors Wu Yi and Xu Rui, still has extremely high enthusiasm and expectations.
At the end of October, this work announced more details.
Mender saw on the official website that in addition to the director and the performance, the character of this work is the old subordinate Wenyou Jing brought by the director of martial arts from Rainbow Media. He is responsible for including “Steel Sorcerer” and “City of Giants”. “The character design and the work of the chief painting director, and most of the other main production members are also brought by Wu Yi from Rainbow Media.
Of course, there are also some members of the Phantom Animation itself, and it is obvious that the two groups of producers are intertwined and merged.
What surprised everyone more was the broadcast format of this work.
At the beginning, it was an animated movie in theatrical version, and everyone naturally felt that it was a big one-hundred-minute movie in theaters.
However, the situation announced now is that “The Garden of Words” will not be shown on theatrical line, but directly on the online video of Hatsune. At that time, members can buy this movie at half price and watch it at any time. The duration is only as long as that of a normal movie, fifty minutes. It is not so much an animated movie of theatrical version as it is a longer OVA.
This caused an uproar among the animation audience.
On the A2 forum, below the relevant discussion posts, netizens have their own opinions.
[POPCAT]: Tsk tsk, I originally thought that Wu Yi could have any big moves in Phantom Electric. After a long time, it turned out to be this kind of animation. It seems that the question is correct. Xu Rui is indeed hiding Wu Yi.
[Undecent gentleman]: Wait a minute, this kind of broadcast format is unprecedented. Is the phantom animation ready to challenge the theater? If in the future this kind of direct online broadcasting of movies is promoted, there is actually no need to go to the cinema to watch many movies.
[The mop is out of water]: I’m not very optimistic. Many people don’t accept the pay-per-view format. Besides, the movie theater is just for social needs. In fact, it doesn’t matter what movie you watch. Otherwise, you can’t go out on a date with a couple and find someone. Internet cafes to watch movies online.
[Fried Potatoes with Potatoes]: I don’t think it’s as complicated as you think. It’s just that “The Garden of Words” didn’t go to theaters because of the lack of time. Otherwise, everyone would pay for tickets to enter the cinema, and they would come out in less than an hour. Don’t scold it yet.
[Coffee coffee]: I am looking forward to watching the premiere on the Internet. After all, there are bullet screens. Wouldn’t it be a pleasure for everyone to chat and watch together Some industry insiders also believe that Xu Rui’s The premiere of “The Court” on a video website is a test of the challenge to the theater model. After all, according to the profit model of ordinary movies, after the theater, the distributor, and the producer divide the accounts, the profits will actually be taken away. For example, in the previous “Magic Girl Madoka Magica” theatrical version, the actual money earned by the magic animation is estimated to be less than the turnover of his own mobile game in a week.
However, it is a good choice to broadcast on its own website, all the income is in their own hands, and it saves some troubles in theaters.
For mainstream video sites including Tomato Video.com, the movie area is all movies that have been released for more than half a year, and CDs have been released for memorabilia, or if they missed the screening at the time, they will be tutoring and commercial movies. It is absolutely impossible to choose. Premiered online.
Even so, many video websites are also watching the trend of phantom movie animation. After all, if the model of “The Garden of Words” is successful, then the major producers of original content will have hands on the original content creators, but they lack real cinema channels and can only let the publishers Video websites that cut meat layer by layer and movie theaters can also follow the same pattern and launch their own exclusive video content.
It can be said that the significance of “The Garden of Words” to the industry is not just an animated film.