The Creator of the Second Dimension - Chapter 301
Chapter 297 .User Churn
In May, videos of different styles like Li Qiqi and Huanong Brothers sprung up like bamboo shoots after a rain. They are either fresh, down-to-earth, or funny. Most of them focus on food, pets, and daily life. They are related to animation. Well, I don’t feel much connection, but it’s completely irrelevant. These videos are new interpretations of old themes under the barrage culture.
But one thing is real, that is, the number of clicks on these videos is very high. After the first year of operation, the living area of Chuyin Video Network finally burst out with amazing energy.
Some netizens have used crawlers to make statistics. Now the average daily hits of the entire Chuyin Video Network have increased by nearly 30% compared to when the living quarters were first established at the beginning of this year. Of course, there is a bonus of increasing users, but a new zone’s Development and successful operation is the real reason.
This also indirectly affected other video sites.
For example, Tomato Video Network, with TV series and movies, variety show traffic as the main head, animation, games, etc., used to cover almost all age groups from children to the elderly, but now, the audience of animation game videos is almost completely grabbed by Hatsune Video Network. At the same time, along with the hot living area of Chuyin Video.com, a large number of young men and women who only watched TV series and variety shows in the past have been attracted to the past, resulting in a heavy loss of users of the site.
According to statistics from the statistical agency, since January of this year, the average monthly activity of Tomato Video Network has been declining for several months. Each month it has fallen by more than 5% compared with the previous month. In the most recent April, the decrease has reached By 10%, for a video website, traffic is the foundation of life. At this moment, Tomato Video Network is like a severely injured patient whose flesh and blood has been cut with a single knife, and there is no way to effectively resist.
Tomato Video Network is a listed company. March is the day when it released its financial report. Since the establishment of Hatsune Video Network, the stock price of Tomato Video Network has plummeted all the way. Unless there is a trader behind it, there are hardly any days of rising. On the second day of this year’s earnings report, the stock fell below 30. You know, the stock issue price of this website is 65, which has fallen below half at this moment.
On the board of directors, six senior chairmen known as the “Tomato Six Gentlemen” looked at each other face to face.
They have built the entire entertainment empire of Tomato Video Network and are currently in charge of various departments of the company.
“Lao Fang, is your business no longer able to beat Xu Rui.”
Sitting on the right hand side of the conference table, a gray-haired middle-aged man asked with a bit of yin and yang. He is Huang Yunwei, the vice president of the product department and technology development department of Tomato Video Network. He joined the team a little later than Fang Yuan, admiring technology and products. Thinking, after several years of hard work, is now the second in command of Tomato Video Network.
“What do you mean? It’s not because of the failure of several revisions of your product that we have lost a lot of users.”
Fang Yuan is responsible for the self-made content and game development of the video network website, that is, the content, which is tit-for-tat against Huang Yunwei.
Some time ago, due to the loss of users, Huang Yunwei moved the big boss to let products and technologies bring big data intelligent systems to try to make content, but the effect was very poor. First, the products and technology themselves did not affect the video content. Familiar, the recommendation mechanism made is based on other products, ignoring the relationship between the video producer and the website, leading to the departure of the video producer and the loss of users.
The second is that the big data intelligent system they have developed is simply a younger brother than recommendation systems such as Taotao.com, which is neither accurate nor effective, resulting in extremely poor user experience.
However, Huang Yunwei can achieve this position, of course, he is not a vegetarian. In the report to the big boss, he basically pushed these mistakes to the editor side of the website, thinking that the editor of the video website did not control the content properly, which led to the product. The revision plan failed.
“Stop quarreling, now our top priority is how to bring users back.”
Bai Li is the vice president of copyright marketing and copyright development. Due to the decline in website traffic, he had no confidence when he bought the copyright, and he couldn’t buy it casually like in the past.
“Starting from Chuyin Video.com, Xu Rui turned the website traffic into profit with mobile games, and used the game’s live content to feed back the website traffic. This is really a bit clever, but it also depends on the quality of users. It can be said that, The quality of early users of Chuyin Video Network is very high, but this is also their weakness.”
He Zhicheng is the leader in charge of administrative, personnel, and financial departments. He is a little further away from the power struggle and sees more thoroughly.
“With so many Internet users in China, it is impossible to have so many high-quality users. This is the biggest problem restricting the expansion of Chuyin Video Network. We could have started from here, but it is a pity that Xu Rui went too fast. The video directly attracted a large marginal audience, breaking the restrictions of Chuyin Video Network to expand its users.”
If the main users of Hatsune Video.com were the core users of the animation circle and the pan-two-dimensional users, then the realistic partitions like the living quarters are the ordinary people that are attracted. They may not know much about the barrage culture, but I am also willing to accept that this is a transition of the video performance form of barrage from anime comic games to the general public.
In fact, in the live broadcast area, this transition is already appearing, and the living area is just a successful application.
In He Zhicheng’s opinion, Xu Rui can even follow the same rules, such as science and technology, humanities, and fashion stars, step by step to transform the content owned by Tomato Video Network into content with the characteristics of Chuyin Video Network.
“The problem is this problem But what should we do now, just follow Xu Rui’s **** and do what they did?”
Luo Xi from the Marketing Department and the Investment Department interrupted He Zhicheng’s analysis. They all understood the truth, but no one could figure out a way.
“Now we can only do this. If we imitate them, we can still have some hope. If we continue to follow the original path, it is very likely that we will encounter a greater crisis.”
Qian Wenwen answered Luo Xi’s question for the big boss who hadn’t spoken all the time.
The meeting room was quiet for a while, and a few people had serious expressions. No one thought that a young man who had just graduated not long ago would have entered the tomato video network and forced him to such a situation.
At the time when the top management of Tomato Video Network was thinking about countermeasures, May came to an end, and Hatsune Video Network, which has been increasing in number of new users, ushered in an expected user conversion point.
That is the new work of Wu Yi director after joining the magic animation, the theater version of the animated film “The Garden of Words” was released.