The Creator of the Second Dimension - Chapter 423
Chapter 416 .Xiang crazy
Xu Rui is crazy.
Hardcore Technology, Yin Zhensi of Dragoon Studio saw the news about the summer specials on the steam platform, his first reaction was this.
In the past, game discounts were rarely seen, and even if they were there, they meant a 10% discount.
But Xu Rui, he got as low as 20% off? ? ?
Looking at the games that were originally eighty-eight and one hundred and eight, now only twenty-eight and fifty-eight, Yin Zhensi was shocked.
and bought many copies at the same time.
He was shaking all over while buying.
These are all games that hundreds of people have spent several years carefully polishing. They were originally sold for two to three hundred, but now they can be bought for less than one hundred!
What does Xu Rui think of games!
“This is really disrupting the market!”
Yin Zhensi was in the office, watching the news about the summer specials of the steam platform and said with emotion.
Not only did the news broadcast the incident, it even recommended several games with good price-performance ratios, and promoted the platform in disguise.
According to the statistics of third-party websites, on the first day of the summer sale alone, the number of new registered users on the steam platform exceeded one million, and the single-day platform sales exceeded 600 million.
According to the steam platform’s rake strategy, the day’s revenue exceeded 100 million.
This is simply incredible.
I made money by lying on the steam platform.
“Xu Rui is so discounted, how will players look at other works in the future.”
Yin Zhensi’s worries are not unreasonable.
In game forums such as A9, there are already posts that compare game quality based on price. More than 50 masterpieces are at this level, and more than 300 masterpieces are at another level. Why should I buy more than 300?
Although this idea is unreasonable, it is always profitable for people who cannot stand it. Two games of similar quality, of course, choose the cheaper one.
The worst is the work that came on sale on the same day as the summer sale, from the silver and white studio of Hardcore Software.
This game is called “Nine Sides Heroes”. It is a pixel-style RPG game. It uses the latest game engine developed by hard-core software to achieve the texture of relying on 2D to express 3D. The music is also quite good.
The most distinctive point of the game is that there are nine protagonists. Players can choose any one at the beginning of the game. After developing the story, they will meet other protagonists and come into contact with their stories. Finally, the nine people will attack the final boss together.
From all aspects, the game is very distinctive, but the problem is the pricing of “Nine Heroes”.
On the day of the summer special, “The Hero of the Nine” is on sale, priced at 450.
related forums are directly exploded.
[Hardcore World]: Damn it, it’s 450, it’s too expensive.
[Cloud Dominator]: Although watching the game mode is a bit fragrant, 450 does feel a bit expensive.
[Veteran does not die]: Buy it and it’s done. It is produced by Yinbai Studio. The quality is guaranteed.
[Frozen Watermelon Juice]: But the “Martial Man 3” next door is only fifty-six yuan, and it is still a 3D masterpiece. This 450 can almost buy eight “Martial Arts 3”.
[Seven Gods Flower Dew]: You can’t compare it like that. “Martial Arts 3” is a discount, and it’s last year’s game. How can it be compared with this year’s game just released.
[Absolutely Strong]: Even at the original price, “Wu Xia 3” is only 280. Does it mean that it will be more noble if you are in a black box exclusive?
[Green Tomato]: Just this pixel style, sell for 450? It’s really only fifty yuan per person, crazy, right?
Actually, the price of 450 is a bit expensive, but for exclusive games, and games that have been polished by Silver Studio for two years, it is still acceptable. If there is no summer special offer, probably everyone will complain about it after two sentences.
But because it happens to be the same day as the summer special, the price of this 450 is particularly dazzling.
The pixel style does not represent the level of game production, but for many players who do not know the truth, the pixel is similar to those independent mini games, which is a poor performance.
So, soon, “Heroes of the Nine” was sprayed into the sky, all because the game was expensive.
Since there are nine protagonists, exactly one protagonist averages fifty dollars, so players also refer to fifty dollars as “a party”.
For example, “Wu Xia 3” is one party, and “Championship Football 11” is four parties.
The sales of games have naturally also been affected. It was originally expected to sell half a million copies of Heroes of the Nine in the first week, but the actual answer was less than 200,000 copies.
Yin Zhensi saw this. He felt that the so-called 3A masterpiece concept has been deeply rooted in the game company’s hard work for so many years. Players are willing to pay high prices for high-quality games, but Xu Rui has a discount, allowing players to judge the price. The system completely collapsed, which will eventually lead to the collapse of the entire industry.
This problem has also attracted the attention of the high-level hard-core software and Suoren Huyu. It is good for Suoren Huyu. Since there is no direct conflict and the cooperation with Hatsune Games, it is only an expression of worry for the time being.
The hard-core software ran into it directly because of “The Hero of the Nine” and was very angry.
They originally wanted to use the price specifications formulated in industry conferences to warn the steam platform not to disrupt the market with low prices, but the price specifications were formulated very early. At that time, there was no such comprehensive game platform, and even the people who set the rules I don’t think this kind of comprehensive game platform can succeed, so it is only aimed at game manufacturers.
But the steam platform is just an agent platform and the price of the game itself has not changed, only discounts for a limited time, if it is banned because of this, then all game manufacturers will not be able to discount anymore. This is undoubtedly Stop eating because of choking.
More importantly, hard-core software has no allies.
The summer special discounts are all digital versions. For game manufacturers, it is almost zero cost. You can earn one by selling one copy. Even if the minimum discount is 20%, the manufacturer can still make a profit. This steam platform activity also allows Manufacturers understand that discounts must be accompanied by sufficient publicity to produce a superimposing effect. The insensitivity of the steam platform to shopping makes players realize it after they have finished shopping, which infinitely stimulates consumption.
Therefore, the hard-core software’s intention to sanction the steam platform was not supported by anyone. Even the same affected SuRen HuYu was on the side of the steam platform because of the dispute with the hard-core software.
There is also a reason for this, that is, the hard-core software mainly promotes the free game system for members, and a member can enjoy many masterpieces, and Suoren Huyu is still a sales system similar to a game platform, and Suoren Huyu can learn from it. With discounts, you still earn money, but hard-core software can no longer be discounted. Lower prices of other games will only make players feel that the membership value of hard-core software decreases.
For the first time, the executives of hard-core software felt the pressure from the steam platform and from Hatsune Games.
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