Chapter 397 Very lucky
For the time being, the project can be prepared first, even if the funds are not yet in place.
“Demacia: Dragon Blood” will not worry about money, on the contrary, Dimension Entertainment also hopes that it can invest more money in it.
But the penguin will definitely not do it.
The League of Legends project, after all, is not just a matter of Dimension Entertainment. If they want to make related movies, they must pass the penguin side.
Now Penguin Pictures is very, very regretful.
Zhang Yanping recently complained to the senior management of the group more than once at their executive meeting.
What he complained about was that after the establishment of the “Glory” project, Dimension Entertainment also set up the “Night Hunter” project. According to the agreement between the two parties, Penguin Pictures has the right to invest up to 45% of the production funds and account for 50% of the proceeds.
But it’s a pity…
At that time, the “Glory” project was established, with a total investment of 800 million yuan. Penguin followed half of it, which was about 360 million yuan. This money is of course not a big deal for the entire Penguin Group, but it is still a very significant investment for Penguin Pictures.
No one knows whether the League of Legends movie will succeed.
Dimension Entertainment established a project to make “The Hunter in the Dark”, which is VN’s independent film, with a total investment of 500 million yuan, which made Penguin Pictures feel guilty.
Zhang Yanping made his own decision at the time, and he had to keep up with his teeth. But although he is the boss of Penguin Pictures, the money must be approved by the group headquarters. The group headquarters believes that the investment risks of the two films are too great to allow investment, so he can only stop.
In this way, their Penguin Pictures can only occupy 5% of the most basic IP authorization benefit distribution on “The Hunter”.
At that time, I didn’t think what was wrong, and I thought it was risk aversion.
Now, “Glory” is a big success, and “The Hunter in the Dark” is impossible to lose with his eyes closed. Zhang Yanping really wants to scold his mother-I don’t know how much performance I lost!
But what can be done? It was the decision made on my own side, but now I have to recognize it with my eyes closed.
If you didn’t get on the car of “Night Hunter”, then the next car must not be missed.
“Demacia: Dragon Blood”, as the second part of Demacia’s trilogy, it must also be an impossible movie. It is a fool not to get in the car.
For the investment in “Dragon Blood”, it must be full.
In “Glory”, Penguin Pictures has fully realized the huge potential of this series for film adaptation.
With a box office of tens of billions, this income is enough to make their investment profitable. The domestic box office split accounts, excluding the theater party and the issuer (Dimension Media), and the remaining income allocated to Dimension Entertainment is about 30% of the total box office. The money alone is 1.8 billion, and Penguin Pictures can earn 900 million, and the return on investment is already 300%.
There are not so many split accounts for overseas box offices, but after all, the base of the overall box office is placed here, and profits will not be too low.
But for a big-selling movie, the box office revenue is not all at all. In Hollywood, the box office revenue of a movie may only account for one-third of the total revenue of the movie project. Other income can be completely through offline film rental, online broadcast copyright, TV broadcast copyright, peripheral copyright operations…
There are 10,000 ways to recover profits, all depends on what you can do.
The development of domestic copyright is not as sound as Hollywood, but in recent years, with online broadcasting and the promotion of copyright awareness, the value of peripheral copyright operations has also become higher and higher.
At least it’s not like it used to be, and you won’t see a dime.
Relying on the box office, “Glory” has already made Dimension Entertainment and Penguin Pictures a lot of money. All other peripheral operations are all additional income.
What’s more, its outstanding results are not only good in the domestic market, but also in the global market.
According to the estimates of the corresponding departments, the two parties can recover the profits calculated in units of billions in total for this part of the income.
For Penguins, they are actually more profitable.
You know, the ownership of the IP of League of Legends is still in the hands of Penguin.
After the success of “Glory”, the profit that Dimension Entertainment can allocate refers to the profit generated by this movie. Box office, copyright distribution of the film, commercial authorization of the character image formed around the film…
Except for these movie-based profits, other things have nothing to do with Dimension Entertainment. Take the commercial authorization of the role image, if it is based on the role of the movie-such as the image of the prince played by Peng Yuyan, or the image of Galen played by Chris Evans, then Dimension Entertainment and Penguin Pictures will The income generated by these images will be divided into accounts.
But if you only use Galen and the prince, such as cartoon images and original painting images, it has nothing to do with Dimension Entertainment.
And the bigger gains are still in the game.
During the time when “Glory” box office exploded, Penguin and Fist were not idle. In addition to cooperating with Dimension Entertainment to promote the movie, they also carried out large-scale operations inside the game.
For example, all the heroes that appear in “Glory”, the game skins are sold for a limited time at a discount, and the “Glory” theme skins of Prince and Galen have been launched…
Just this part They didn’t know how much money they made during that time!
Just make a skin and make a discount campaign. It’s much easier than making a movie, and you can make a lot of money.
In the game industry itself, it’s easy and fast to monetize traffic, not to mention that it has a sentiment bonus. Marketing that hits the G point is too easy to form a mythical marketing event.
The influx of a large number of new users, a large number of in-game sales, and e-sports projects are further sought after…
Penguin Pictures’ investment of more than 300 million yuan in “Glory”, even if it is not counted at the box office, I am afraid that it will be able to pay back and make money through these things!
Zhang Yanping is very fortunate now that he chose to negotiate a cooperation with Dimension Entertainment.
Otherwise, do it for others, or simply make it yourself, how can such an effect be achieved?
This is a real win-win situation.
When both parties have a relatively good willingness to cooperate, the contract negotiations for the second part of the Demacia trilogy, “Dragon Blood”, went very smoothly.
Due to the previous cooperation agreement, Penguin Video and Dimension Entertainment have nothing to discuss. The main contract framework has been established as early as the initial IP cooperation adaptation, and there is not much that can be changed.
Both parties have fully invested their investment quotas, Dimension Entertainment will provide 55%, and Penguin will provide 45%. Both parties will share half of the movie revenue on “Dragon Blood”, just like “Glory”. Movies are the same.
The preliminary preparations for “Dragon Blood” have already started, and it is scheduled to officially start shooting before June next year. The shooting and production speed will be as fast as possible, so as to catch up with the Spring Festival file at the end of next year, which is the year after.
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