Chapter 1020 Blue ocean
Yang Fei is not satisfied with Quan Xiuxian’s character design, nor is she satisfied with the title of her book.
He means that autobiography is autobiography, just ordinary.
However, Jeon Soo Hyun has a different idea.
The most important point of a best-selling book is that the title of a book must be attractive. A good title is a prerequisite for a book to be sold well. When the content is homogeneous, a good title can even increase the sales of a book by 50% or even more than 80%.
“The First Person of the Big Country Daily Chemical”, undoubtedly can play such a role.
The big background and the beat of the times, this title has done it.
“Mr. Yang, I have already contacted the publishing house in New York, and they agreed to publish this book, or else, give your book to them for publication? The publishing speed over there is extremely fast of.”
Yang Fei said: “New York publishes the English edition, right?”
Quan Xiuxian said: “Yes, we can also contact a Chinese publishing house to publish a Chinese edition. Two editions will be available at the same time. Wouldn’t it be more beneficial to promote them together?”
Yang Fei said: “I don’t know much about publishing books. You are solely responsible for this matter. Okay?”
“As long as Mr. Yang trusts me, I will definitely satisfy you.”
“Then all reporters, please.”
“When the sample book comes out, I will show it to you.”
“I’m going to Africa in a while, and I may not be able to see the sample book. Just help me decide.”
“Regarding the cover design of the two books, I would like to ask Ms. Li Yanan to do the work. What do you think?”
“Li Yanan? Of course, I can call her and tell her.”
“About the preface of the book, who can you find the most influential person?”
Yang Fei smiled and said, “Myself.”
Quan Xiu-hyun smiled and said, “Oh, preface, this is a good idea. I will find a few big-time figures in the daily chemical, financial, and cultural circles, and write a few recommendations for each, and print them on the back of the cover. , Then it’s complete.”
Yang Fei said: “Publishing affairs are fully entrusted to you. You can tell Su Tong what expenses you need.”
“Don’t worry, we publish books, we are professional.” Jeon Soo Hyun said, “What are you going to do in Africa?”
“Sell daily chemical products.”
“Really? Well, I recommend you to sell whitening products. There are so many Africans and their demand for whitening is also great. This business will definitely become a blue ocean.”
Yang Fei smiled and said: “You know you are joking, but this may not be where we are working hard. It’s just that there is a long way to go.”
With the experience of promoting products in the United States last time, Yang Fei went to Africa to explore the market this time, and he was no longer aimless.
Before entering Africa, Yang Fei must first study the market demand in Africa.
For this reason, Yang Fei got in touch with the Chinese Association of Overseas Students in Africa, and through them, conducted research on daily chemical products in dozens of countries and regions in Africa.
Do Africans use washing powder? What brand of washing powder do you use? African friends, what special needs do you have for washing powder?
Similarly, African friends, what special requirements do you have for shampoo, shower gel, cosmetics, and skin care products?
Yang Fei respects the specificity of each ethnic group. Because of the difference in living habits and regional customs, people in each region must have different needs for daily chemical products.
Yang Fei started this research activity years ago.
But it was not until after the Spring Festival that he received feedback from students from various countries in Africa.
International students doing research activities have their advantages, but there are also limitations.
Because they mostly do research in the surrounding circles, they cannot understand the real needs of the broad masses of people at the bottom.
After receiving the feedback, Yang Fei studied it carefully and made a decision to hire a local professional market research agency in Africa to conduct another survey on the grassroots.
Yang Fei elaborated the questionnaire and handed it over to professional organizations in Africa for execution.
The research results of professional institutions, combined with the research report of the African Chinese Association, Yang Fei conducted a cross-examination and gained a certain understanding of the daily chemical market in Africa.
shower gel, antiperspirant lotion, body lotion, these products are sold in African supermarkets and duty-free shops in Jiyang, and the market prospects are very broad.
In addition, various brands of body lotion, skin cream, facial scrub and other products are also very popular.
Facial scrub is a special kind of existence. For us, it is hard to look like it, because the particles of the scrub are so rough that we are so rough that we doubt life. Asians should not try this product lightly anyway.
Baby products are generally good sellers. Products such as baby shampoo, baby shower gel, baby moisturizer, and prickly heat powder are widely welcomed by African women. This is in line with Yang Fei’s judgment on the African market.
As for shampoo, blacks are born with curvy and tangled hair. Many people simply shave their heads and wear wigs.
One of the great pleasures of many international students on the road is that they are always happy to distinguish whether the dirty braids on the heads of black brothers passing by are wigs.
So, shampoo is not without a market, but the market is limited, especially for civilians. The locals say that they only wash their hair once a month, and some even wash their hair once half a year!
And the locals said that this is indeed a complicated task.
If you want to clean and remake a dirty braid, it usually takes three or four hours for men, and seven or eight hours for women. After seeing the cleaned sewage, the foreign students said it was really dark to see.
It takes three years to make your hair, and one day to wash your hair!
This is the true portrayal of Africans.
Although Yang Fei only read the research report of the Chinese Society , he also seemed to see the long dirty braids of African women.
How do you sell shampoo in a place like ?
As for washing powder, Yang Fei’s feedback is that the locals do not pay attention to what brand, just like the rural people in our country, they buy whichever is cheap. Many washing powders are only packed in plastic bags, and there are no brands or logos.
Furthermore, Africa is generally poorer. Therefore, Africans buy laundry detergent only in small packages, and the amount is also very economical.
Despite all the difficulties and constraints, Yang Fei is still very optimistic about Africa.
First of all, Africa has a large area and a large population. There are poor and rich people. The rich have a pursuit of a high-quality life.
Africa is the second largest continent in the world, with 61 countries and regions, with a population of more than one billion, and it is also the second most populous continent in the world. Undoubtedly, this is a huge market.
According to the 28th principle, 10% of profits are generated by 20% of the wealthy group.
Twenty percent of the rich are also a large market with a population of nearly 300 million, which is equivalent to the total population of the United States.
Therefore, as long as Yang Fei captures the 20% of the rich market, the Beauty Group can take root and grow in Africa.
Secondly, Africa is constantly developing and progressing, and the market will become bigger and bigger in the future.
Therefore, Yang Fei decided to seize the blue ocean market in Africa as soon as possible.
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