The Richest Man Yang Fei - Chapter 1065
Chapter 1063 Operation Broken Wings, fight again!
Chen Chun turned over, with a normal horoscope, lying on Yang Fei. Before his eyes opened, his mouth was talking: “You want to go out?”
“Well, the acquisition of Pechoin Company is a big deal. The [Siike Novel Network] team is waiting for me, I have to go.”
“Then give it to me again.”
“You can’t eat enough?”
“I need to……”
When Yang Fei and his team arrived at Pecho Ling Company, it was almost 12 o’clock at noon.
The president of Baique Ling led the crowd to greet.
“I’m sorry, because something was delayed,” Yang Fei and the boss shook hands and asked, “Did you handle the matter last night?”
“It’s solved.” The boss asked Yang Fei and the others to sit down in the office and said, “That’s it. I have talked with the city leaders. The restructuring is still going on.”
“How did the vice president deal with it last night?”
“Dismissal, remember a big mistake.”
Yang Fei nodded slowly.
The boss said: “There is one more thing. When the restructuring is over, I will be transferred from Pechoin.”
Because Yang Fei mentioned earlier, since the boss and below, everyone can stay, and the team members will not undergo major changes.
Yang Fei listened and said in deep thought, “This is the result of your negotiation with the leader? Is it in exchange for other people’s psychological balance?”
The boss smiled bitterly: “If I don’t leave, the people below won’t have the chance to be in position. I can move a bunch of people as soon as I move.”
Yang Fei said, “Boss, I think, have you misunderstood? After the restructuring of the enterprise, everything here is up to me. The government has no right to interfere with who I appoint or not.”
The boss said: “Yes, you will have the final say at that time. I thank you for your trust in me, and I want to stay and fight, but the facts are set, and I am unable to change. In fact, I leave to manage your future. The factory is also beneficial.”
Yang Fei knew that it was irreversible, so he gave up.
The acquisition process is complicated and cumbersome.
As for Beauty Group, it sent a certified public accountant to conduct an investigation, and obtained an independent evaluation on the financial, commercial and administrative affairs of Pechoin.
At the same time, the lawyers of the Beauty Group should conduct a special investigation on the accounts and local concessions of Pechoin, and check all the original contracts, guarantees and permits.
Beauty Group’s lawyers will also investigate the employment conditions of the employees of Pechoin, the opinions of the labor union, factory practices and pension arrangements.
After the completion of the acquisition, Beauty Group will explain to all the senior management of Pechoin Company the current common methods of deduction and management of the company, and who to report to. The accountant will explain the financial reporting requirements of Beauty Group in the future.
After completing these steps, the integration work officially began.
Yang Fei just outlines and guides, specific things are left to the professional team to do.
Because Pechoing Company’s strategy in Yang Fei’s layout is of great significance. A few days ago, Yang Fei had to be at the helm. In addition, the Zhonghua Toothpaste Factory still had some things to deal with. He stayed in Shanghai for a few more days.
At the same time as the acquisition, Yang Fei should work out corresponding measures based on the actual situation of Pechoin, with the small goal of turning losses into profits.
The daily chemical market is a very magical place.
Some companies have annual sales of only a few hundred million, but net profits can reach one or two hundred million.
And some companies seem to have annual sales of up to tens of billions, and the net profit is only tens of millions.
Like the well-known Langqi Company, the predecessor was the Huacheng Hardened Oil Factory. Like all light industry enterprises, because of the planned supply of products, the oil factory did not have its own brand until the 1980s.
It wasn’t until the end of the 1980s that Longqi was officially used as the company and its main product brand, forming a dual-brand strategy for Longqi High R&F and Longqi Tianli, and gradually became one of the three major detergent brands in the country.
Langqi has transformed itself into the largest detergent manufacturer in South China. Its market share of detergent is second only to Shanghai’s white cat, ranking second in the country!
However, when such a large company has annual sales of 600 million yuan, its annual net profit is actually negative and it loses tens of millions!
Later, when Longqi’s annual sales reached 5.4 billion, its net profit was only more than 40 million, and the net profit was only 0.8%. It can be said that it refreshed people’s understanding of the profit of the daily chemical industry.
There is no coincidence, the same is true of Pechoin. It seems that the sales are good, and once the profit is calculated, it is still at a loss.
Behind the prosperity of the industry as a whole, the development status of each enterprise is different. Some people are happy, while others are worried.
Yang Fei estimates that in more than a decade, my country’s retail sales of daily chemical products will reach 500 billion yuan, and the cosmetics market will reach at least 250 billion yuan!
This is a huge growth market.
Generally speaking, brand owners have the strongest voice in the beauty industry chain, with a gross profit margin of 60% to 80%; distributors and terminal retailers have a gross profit margin of 25% to 45%; R&D and production companies The gross profit margin is between 16% and 32%.
If the profit is too low, it must be a big problem in management or operation.
The net profit margin of leading companies can be stably maintained at 10% to 15%!
Compared with the net profit of washing and daily chemical products, the profit of the beauty industry can be said to be very substantial.
It is an indisputable fact that Chinese cosmetics companies have been losing ground in the struggle with international companies.
Domestic daily chemical industry Except in the washing field, the Beauty Group led by Yang Fei, which can compete for domestic products, other sub-sectors are occupied by foreign companies, with low prices and low prices Value and low profits have become a vicious circle that many local daily chemical companies cannot get rid of.
Yang Fei has his own beauty and skin care brands, but it is far from enough to rely on one brand to win the world.
Because, in the field of beauty and skin care products, Yang Fei does not have the unique conditions and advantages of washing powder, nor does he have the right time and place.
Yang Fei still has a long way to go if he wants to make some achievements in the beauty industry.
Pechoin Company is a new battlefield for Yang Fei to strike hard!
Now, what Yang Fei has to do is to find out the problems of Pechoin and work out solutions to lead the brand on the right track.
By studying Pechoin’s products, Yang Fei found that, in addition to the differences in product categories, the quality and innovation of the products themselves are the fundamental reason for the sluggish performance of local daily chemical companies.
In recent years, with the awakening of consumers’ general health awareness, consumers have become increasingly demanding of quality.
However, domestic daily chemical companies cannot keep up with the pace of consumption upgrades in terms of quality or the speed of innovation.
In the past few years, local daily chemical companies were able to compete with foreign-funded companies, but in the past three to four years, they have simply failed.
Yang Fei found the crux of the problem, and only waited for the completion of the acquisition, and then flexed its muscles, introducing new production lines, developing new products, changing new packaging, and fighting the daily chemical industry again!
While Yang Fei was studying the beauty and skin care industry, P&G quietly launched a “wing-cut operation.”
Didn’t you Yang Fei have wings and want to lead the local daily chemical industry to fly high?
Then I will practice archery hard and shoot your wings off!
And this battle is the killer that Procter & Gamble offered after contacting Yang Fei and the negotiation failed!