The Richest Man Yang Fei - Chapter 1066
Chapter 1064 Elimination plan
Procter & Gamble’s “wing-cutting operation” is very troublesome.
As we all know, one of the most important reasons why Yang Fei’s white detergent is popular throughout the country is that it has occupied the country’s large and small cities, whether it is the first, second, third, fourth, or urban and rural areas, there are white detergents. Silhouette.
In a sentence from Mr. Xiao En, the former president of P&G, said: “Where the water does not flow, the white washing powder is sold.”
In response to Yang Fei’s feature of surrounding the city from the countryside, P&G’s senior management also formulated corresponding strategies.
“Where there is white washing powder, Tide washing powder should be found wherever there is!”
This is the essence of Procter & Gamble’s wing cut operation!
Procter & Gamble deeply realizes that this price war cannot go on!
P&G cannot fight this war, but it cannot end unilaterally. Their only way is to defeat their opponents.
Therefore, P&G launched an all-out war!
Their goal is to fight for one to two months to use the tactics of comprehensive coverage and price reduction across the board to completely defeat the white laundry detergent!
White detergent is the most important wing of Yangfei Meili Group. If this wing is broken, Meili Group will suffer a huge loss!
Procter & Gamble did not hesitate to spend money to distribute goods across the country, while at the same time it made substantial price cuts.
The original Tide detergent that sold for 3.5 yuan has dropped to 1.8 yuan!
This is really a head-to-head battle!
This move by P&G has aroused Yang Fei’s great attention.
After all, Procter & Gamble is still the world’s leading company in daily chemicals, and the biggest opponent that cannot be ignored!
Yang Fei held an urgent high-level meeting in Shanghai.
All the CEOs went to Shanghai for a meeting.
Yang Fei has beautiful buildings in Beijin and Southern Provinces, but he does not have his own base in Shanghai.
This meeting was held by Yang Feixuan in the conference room of Shanghai Hotel.
Beauty Group has developed rapidly in recent years. The number of managers, vice presidents, and directors of various departments in each branch has reached more than one hundred!
Yang Fei stood in the middle of the meeting room with a large projection screen behind it.
The light from the projector hit his face, making his face magical.
Yang Fei said solemnly: “Everyone, Beauty Group, it is the critical moment of life and death! I am not alarming, but Procter & Gamble is pressing on and launching a full-scale attack! We have only two ways to go, either standing and winning, or Kneeling to death!”
“I would rather die than surrender!” The arrogance of the bosses was instantly ignited by Yang Fei.
It was the first time that Han Yiyi participated in such a high-level meeting. Her mood was both excited and nervous.
Among all the participants, Han Yiyi’s qualifications are the least. Sitting at the back of the large conference room, in front of rows, are the bosses of various domestic daily chemical factories.
Yang Fei said loudly: “Who said the dead word? We must not die! P&G wants to break the wings, we will eliminate it!”
“Exit! Eliminate!”
Eliminate the Tide, as the name suggests, is to eliminate the Tide!
At this time, the door of the conference room was knocked.
Before Xiang Qiao at the door opened the door, the door was pushed open from the outside.
It was a hotel staff member who came, and he smiled and said, “Excuse me, who is the person in charge? Take a step to speak.”
Yang Fei gestured towards Qiao.
Xiang Qiao nodded, walked out, and asked, “What’s the matter?”
The staff member said: “I’m sorry, it’s like this. You didn’t book our meeting room in advance. This is temporarily rented to you. Now the client who rents this meeting room comes to the meeting in advance, so…”
Xiang Qiao looked at him and asked, “So what? We rented your venue, have we paid for it?”
“Pay, pay. Our hotel is also very embarrassed, we didn’t expect them to come early. You think this is good, we will refund the full amount of the venue fee to you, please find another venue for the meeting.”
“We paid the venue fee, and the meeting is also open. You tell us to go now? You rent the office to others and then to us. The responsibility lies with you. No matter how you solve it, we will not leave.”
“Miss, that’s all right, we will refund you the rental fee of the venue, and pay you twice the compensation. Please change the place.”
“Hehe, do you think I haven’t seen money? You have troubled your own oolong, solve it yourself!”
Xiang Qiao is no longer the shy and ugly little peasant girl. She is outstanding in dress, temperament, and demeanor. At first glance, she has seen the world.
“Miss, miss, please be easy, we are very embarrassed, because we can’t afford the people who booked the meeting room.”
Xiang Qiao smiled softly: “Then you think, our boss, can you afford it? You don’t want to ask, who is now renting your meeting room! If you knew it, you would be proud of it. !”
“Excuse me, which unit do you belong to?”
“Beauty Group! It’s our boss who is holding a meeting now, and it’s more than 100 bosses of our group who are sitting down the stage! Don’t talk about your hotel meeting room anymore. Our boss wants to borrow a meeting room in the city, the leader You can also agree! If you don’t believe me, just call and ask!”
“This? This? How dare I call and ask.”
Xiang Qiao said: “Go back and tell your manager, don’t bother you again, our meeting is very important!”
After that, Xiang Qiao took out a few banknotes and handed them over: “Thank you!”
Xiang Qiao returned to the meeting room, closed the door tightly, and guarded it himself.
I don’t know how the hotel resolved it, anyway, I didn’t bother Yang Fei for the meeting.
Yang Fei is talking about the “Plan for Elimination”.
“Our goal is not to eliminate Tide, as long as we let them retreat. If Procter & Gamble declared war half a year ago, I may not be sure of victory. Now, we can definitely win this game. war!”
“Someone asked me why I am so confident? Because the six major production sites we have established across the country have been put into use one after another. Our six major production bases can effectively radiate across the country, with short transportation time, low cost, and coverage. Large area!”
“And P&G? They have been fighting urban warfare all the time. Their production bases and sales channels have also given priority to supplying big cities. Now they want to learn from us and take the rural route. The idea is right, but the timing is right. wrong!”
“With P&G’s current production line and transportation capacity, their mobility is far less than ours. Like remote areas, we can replenish goods extremely quickly, but P&G takes a few days! This is our advantage! So, I have to Confidence to win!”
“However, we must not take it lightly. We can despise the enemy strategically, but we must attach importance to the enemy tactically.”
“Next, I will formulate specific tactics. Most of the bosses here will join in this battle. Even if they haven’t joined for the time being, they must be prepared for the battle and do support work.”
“I repeat, the content of today’s meeting is classified as a group-level secret and cannot be leaked. Everyone puts down their pen, listens carefully, and keeps it in mind…”