The Richest Man Yang Fei - Chapter 1081
Chapter 1079 Successful password
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How was P&G lost in this battle was bewildered from beginning to end.
They have excellent products, a first-class team, the best talents in the world, and they have invested huge amounts of money, manpower and material resources.
The result ended in a disastrous defeat.
P&G senior officials, how can they not understand, where is the defeat in this battle?
In terms of price, the bottom line of cost has already been reached!
To talk about rebates, for every pack of Tide sold, the company will give the retailer a subsidy in cash!
All the means that should be used have been used.
There is no reason to fail!
At this moment, the P&G high-level meeting is underway.
In front of every high-level person, there are two packets of washing powder.
One pack is P&G’s own products, and the other pack is white washing powder.
The boss said with a sullen face, “Let’s take a look and talk about it! What is the difference between these two packets of washing powder? Why are they selling so well, but ours selling at a loss?”
No one speaks.
Anyone who has experienced the world will understand that at this time, the boss is on fire. No matter what you say, it is wrong. Whoever speaks first will become the boss’s punching bag.
The boss glanced at everyone: “Is there nothing to say? You haven’t analyzed why we lost hundreds of millions a month? But Beauty Group made tens of millions?”
After repeated questioning by the boss, someone finally spoke up.
“Our laundry detergent is definitely stronger than the white one! Better!”
“Haha, strong? Okay? So why, no one of us buys it?”
“Ah, boss, we can’t just look at winning or losing. In such a big market, we have invested hundreds of millions of dollars, but in fact, it’s not too much.”
“Boss, I also think that we did not lose. Opening up new markets was originally an act of burning money. With a mere 300 million, we want to win the entire domestic rural market? That is a big market of 800 million people! If we continue Keep going, you can definitely win!”
“Yes, boss, we can’t admit defeat! What is the Beauty Group? With our strength, we are afraid of not defeating them?”
The boss’s finger tapped lightly on the table and said: “Quiet! Be quiet! Either you don’t say it, or you just get together! Come on, say one by one. Let’s settle the accounts first. During this month, We sell in the rural market!”
How many tons of washing powder were sold, and how many tons of washing powder was sold by Beauty Group? ”
He stared with round eyes, heavy bags under his eyes, like a brother with two things hanging under his eyes, with dark circles under his eyes, and he said in a heavy tone: “Then analyze again, why do they sell so much but we have so little? Guys, don’t forget, we were still under the circumstance of subsidies, and under the premise that the retailers were selling our products hard, we were defeated!”
As the boss said, he gestured to the secretary beside him: “You first talk about all aspects of the data. There is no comparison, there is no harm!”
The audience was silent for a moment.
Only the secretary’s voice still echoed in the venue.
Really, there is no harm without comparison!
The huge gap between P&G and Beauty Group makes everyone unable to look up.
“Boss, let me just say one thing. I think we still don’t understand the rural market. Since P&G entered China, it has been taking the urban route. To be honest, our group of executives do not understand the current situation in the country’s rural areas and leave the countryside. When it comes to the rural market, this line is wrong.”
The boss thoughtfully said: “Well, Lao Liu, you have the point. Our group of executives who formulate routes and policies don’t understand the countryside! This is the root of our failure!”
“Boss, when we look at the development path of the Beauty Group, it is not difficult to find that although Yang Fei is an urban citizen, he chose to build a factory in the countryside and take root in the countryside. When he first started, he used farmers to earn the first place. Pot of gold.”
“Old Liu, what should we do next?”
“It’s very simple, we will learn whoever is strong.”
“You mean, we want to learn from Yang Fei? Learn from Beauty Group?”
“Boss, P&G does not work in the rural market. We have to admit this.”
“But, how to study the method? Even if we are willing to ask for advice humbly, will others be willing to teach it?”
“of course not.”
“So, Lao Liu, aren’t you playing the piano for nothing?”
“Of course he can’t teach, but we can think of a way…” Vice President Liu said, he stopped talking.
The boss and Vice President Liu gave a wink, understood, waved, and said, “Temporarily take a break for ten minutes!”
Vice President Liu got up and went to the lounge next door with the CEO.
! “Lao Liu, what do you have to say, you can talk now.” Only the two of them were left in the room, and the boss passed a cigarette over.
Vice President Liu said in a low voice: “Yang Fei’s strategy of encircling the city from the countryside is what I think, but I think he must have some secrets.”
“Secret?” the boss asked puzzledly, “What secret can there be?”
“If I know, that’s fine! It’s because we don’t know, so we have to find a way to figure it out!”
“I have a way come on!”
“There is a person next to Yang Fei who has followed him since the first day of his business and participated in the overall construction of the Beauty Group. If Yang Fei has any secrets to success, then this person must know it!”
“Who are you talking about?”
“Oh? Su Tong?”
“Su Tong is a native of Taohua Village. That’s where Yang Fei and Meili Group were born! Yang Fei’s occupation of the vast rural market started in Taohua Village. I suspect that Su Tong played an important role in it.”
“It’s the so-called missing relationship, even if as you said, Su Tong knows these secrets, she won’t tell us anything!”
“I think we can contact Su Tong, as long as the price is high, I believe she will help us.”
“This, are you sure you can?”
“Boss, we lost more than two billion yuan a month. Think about it. If we put these two billion yuan on Su Tong, we spent the same amount of money, but we might have succeeded now.”
“Okay, I have full authority to handle this matter to you. As long as she is willing to help us, the price is easy to say!”
“Boss, then I just let it go?”
“Okay, just do it. Old Liu, let’s continue the meeting! This matter teaches us a lesson! Although we have to abandon the rural market for the time being, we have to fight for the rural market. of.”
Vice President Liu smiled and said: “I understand the decision of the headquarters. I said to give up in the face. I just told others to let the opponent relax their vigilance. In fact, secretly, we will still lay out the countryside!”
“Hehe, Lao Liu, you are really good. You can experience the good intentions of the headquarters so quickly. Yang Fei, a young man of twenty lang, how can he be so good? Lao Liu, I look forward to your success in cracking him. Password!”
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