The Richest Man Yang Fei - Chapter 1363
Chapter 1361 Development bottleneck
When an enterprise’s development reaches a certain stagnation point, managers must find ways to break through.
It is unrealistic to sit and eat for a lifetime with the glory of the past.
Even state-owned enterprises with golden rice bowls have experienced a wave of bankruptcy and restructuring, let alone private enterprises?
Talented people come out from generation to generation, and new generations replace old ones.
Newcomers are motivated, talented, and knowledgeable. They are out of mind, dare to try, and dare to open up.
Do not talk about the whole world, but only talk about the status quo of enterprise development in our country.
About 1 million companies close down in my country every year, and on average, 2 companies close down every minute.
More than 80 million small and medium-sized enterprises have an average life cycle of only 2.9 years, less than 7% of those who have survived for more than 5 years, and less than 2% of those who have survived more than 10 years.
In other words, more than 98% of SMEs in my country will die within ten years of establishment.
Not only the life cycle of an enterprise is short, but there are few companies that can become stronger and bigger.
SMEs have basically entered a vicious circle of establishment in the first year, making money in the second year, and closing down in the third year.
Tax costs, labor costs, land rent costs, and logistics costs are all borne by the company.
And the financial environment is different every year. Macro-control, changes in national consumption tastes, and faster and faster upgrading of technological products. Any factor can be the last straw to break down small and medium-sized enterprises.
If it were not for Yang Fei’s acquisition of Meifang Factory and Fenghua Factory, it is conceivable that these two factories would have only one dead end. Even if they survived, they would still be dying.
Yang Fei injected capital and technology to rectify the talent structure in order to save this brand and this factory.
His ultimate goal, of course, is to rely on these old brands to make money.
is a good hand in the solemn control of production, but in the position of the boss, he performed poorly.
Through the observation and assessment during this period, Yang Fei feels that the emphasis on technology is more serious. The overall management and control ability of the factory is not sharp enough, and it lacks the initiative and pioneering spirit that a leader should have.
This is like a housewife, she can cook good food, can help her husband and children, and think that her husband only earns 10,000 yuan a month, which is not enough.
But if one day, let her become the pillar of the family, she will find that she has tried her best and can only make five thousand yuan a month.
Solemnly is such a person.
When he was in the position of production manager, he was like a fish in water, finishing his work in an orderly manner, and when he was okay, he accused and complained that the boss was not enough.
Now he has taken the position solemnly and smoothly, giving him full development space, and the results he has made are far inferior to the previous bosses.
The most valuable thing for people who come here is experience and experience. If you rely on these strengths, it is entirely possible to check and balance newcomers.
It is a pity that more people are sleeping on experience and qualifications, and relying on the old to sell the old.
is also a boss who was promoted from the grassroots level, and also graduated from a prestigious university. Wei Xinyuan and solemnly made different choices and behaved very differently.
Wei Xinyuan always maintains a middle-aged man’s sense of crisis, afraid of not working hard enough to lose his current position.
There is a wife who worships money and likes to spend money, and there is a son who is in school and needs to spend a lot of money. This makes Wei Xinyuan cautious and diligent, because he cannot fail, and he lacks the courage and energy to try other new things. You can only work conscientiously, rack your brains, and not be eliminated by latecomers in this industry.
Yang Fei is still willing to give a solemn opportunity.
As long as he can successfully solve the problem of the decline in the performance of the Meifang factory this time, he will remain in office.
What disappointed Yang Fei was that solemnly did not express his position on the spot, let alone put forward any constructive opinions.
Seeing solemnly leaving, Yang Fei suddenly thought of himself in his previous life.
I used to live like Zheng Zhong?
He went to grab the pen and found that it was given to Miyuki.
Yang Fei opened the drawer, took out the spare pen, and wrote the words brand expansion strategy on the spread paper.
Meili Daily Chemical now has many brands.
Clean white, beauty silk, cleansing, beauty, cardamom, these main brands, in the care market share, are all leading other brands in the industry.
In addition, there are some relatively niche brands, such as Feiyang Men’s Shampoo, which have gradually gained popularity. With the awakening of men’s self-beauty awareness, the younger generation of men are more interested in men’s shampoos.
Meifang Softening Shampoo, comparatively speaking, it doesn’t sell so well.
In fact, the three national brands of Meifang, Fenghua and Pechoin came into Yang Fei’s hands. Although they survived, they did not shine as the world expected.
The people have some feelings for these three old brands, but new products are emerging in an endless stream, and there are too many choices. Therefore, the old brands are not unexpectedly ignored by consumers.
Yang Fei discovered this serious problem while doing business planning.
At the same time, in order to seek new breakthroughs in corporate products, he is doing everything possible to find breakthroughs, so he set his sights on these three old brands.
If the three old brands of Fenghua, Meifang and Pechoin are marketed, it can provide new vitality and growth points for the development of the enterprise.
Yang Fei wrote down the three branches of Meifang, Fenghua, and Pechoin under the brand expansion strategy.
Then, under each branch, he indicated the detailed development strategy and publicity plan.
Throughout the morning, Yang Fei didn’t see anyone, didn’t go anywhere, just in the office, messing around with this.
At noon, he had not finished writing, but when it was time for get off work, he put down his pen, put it on the paper, and left the office.
While having dinner with Su Tong Yang Fei talked to her about the development of Meifang Factory, Bee Flower Factory and Pecho Antelope Factory, and wanted to hear her opinion.
Su Tong said: “You must first determine whether these three brands are to be operated as the main brands?”
“Of course.” Yang Fei said, “These three brands are all glorious old brands. I always feel that the reason why these factories are eliminated by the times is because of poor management, inadequate innovation, and products that are conservative. But The influence of the brand is still there, so it has a certain value.”
“Then, we must first accurately position each brand. For example, Meifang Soft Shampoo actually exists in isolation, because Meifang’s shampoo is not well-known in China. And the so-called The concept of suppleness is not new. Meisi shampoo has the same function of suppleness, and other major brands also have corresponding suppleness shampoos. Obviously, on the same shelf, this Meifang suppleness shampoo is too non-existent. ”
Su Tong’s analysis is quite reasonable.
Yang Fei nodded thoughtfully.
Su Tong said again: “What is the positioning of the brand Meifang? You can’t just be supple, right?”
Yang Fei smiled and said, “Then how do you think it should be positioned?”
Su Tong said: “We should focus on cost performance and make Meifang a national brand of washing and care that everyone can afford! At the same time, we can increase the gear of Meisi. In this way, Meisi shampoo is synonymous with high-end. Meifang shampoo is the representative of cost performance!”
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