The Richest Man Yang Fei - Chapter 1463
Chapter 1461 Crisis PR
Under the authorization of Yang Fei, Su Yingying reviewed the recent financial reports of the crop production base.
There is no problem with the report.
Because of the special circumstances of the crop production base, coupled with the scattered management, the reports for the current month will not be immediately summarized here by Yang Fei.
Yang Fei can only see the report form last month, and sometimes there are delays, so he can only see the report form two or three months ago.
For many things, no problems can be seen on the report.
Just like this water injection situation.
Collect one hundred thousand catties of chili and sell one hundred thousand catties. The quantity and money can be counted.
However, it will never be recorded on the report that someone soaked a thousand catties of water in these peppers!
And this thousand kilograms of water is sold at the same price, and this money will not appear on the financial books, nor will it appear in the statements.
I’ve heard of pork pouring and beef pouring water. It’s the first time I heard of pepper pouring water!
This is the difficulty of company management.
Sitting in the office, you can’t see what other people’s hands are doing.
Yang Fei called the manager of the public relations department.
There are many beautiful women in the public relations department, but the person in charge of the public relations department is a middle-aged uncle in his early forties.
The uncle’s name is Huang Zhifeng. He is well versed in public relations, marketing, administration, business etiquette, journalism and other subjects. He is a talented student who graduated from Beijin University. He later studied in France and the United States, studying and holding multiple degrees.
Beauty Group developed smoothly, but it was not without mistakes.
It is not terrible to have problems, but to let them turn into disasters.
Yang Fei attaches great importance to the construction and development of the group’s public relations work.
He feels that only those who have experienced the world can see the essence of the problem and get to the core of the problem.
Therefore, he hired Huang Zhifeng.
Huang Zhifeng previously worked for a multinational company with an annual salary of 300,000 RMB.
After many contacts, Yang Fei felt that this was the PR talent he wanted, so he dug it over.
After Huang Zhifeng moved to Beauty Group, his annual salary rose to 500,000.
Yang Fei also bought him a house in Shanghai.
It is not uncommon for Yang Fei to buy houses and cars for employees.
But he is a conditional gift.
Employees must have worked for more than fifteen years to obtain ownership of this house.
When Yang Fei bought a house, the house price was not expensive, but the house price in a good location was more than 4,000.
The total price of a large house of more than two hundred square meters is more than one million yuan.
In fifteen years, the value of these houses will increase substantially.
If the employee cannot hold on for fifteen years, leave in the middle.
Seeing soaring house prices in the future, he will definitely regret not staying at Beauty Group.
For many employees, they may not be able to save the full payment for buying a house for a lifetime of working.
Of course, a high-level talent like Huang Zhifeng can’t be held in one suite.
However, the management above the manager level has more or less equity incentives.
With the current size of the group, even if it only has a 0.1% stake, the dividends at the end of the year are very impressive.
Yang Fei was able to help Huang Zhifeng to deal with any crisis in a timely manner regardless of the group’s emergence.
Huang Zhifeng wore a decent navy blue formal wear, his hair was meticulously combed, his beard was cleanly shaved, and gold-framed glasses were worn, adding a touch of elegance.
Yang Fei shook hands with him, asked him to sit down, and then talked straightforwardly about the crisis the company encountered.
Huang Zhifeng was surprised, and said, “How can this happen? These people are so bold!”
Yang Fei said, “I have sent someone to investigate this matter. The most urgent thing is to find a way to eliminate the negative impact caused by this matter. Huang, what do you think?”
Huang Zhifeng pondered slightly and said, “This newspaper has limited influence. As long as it doesn’t spread, it won’t be able to attract too much negative effects.”
Yang Fei said: “What do you mean?”
Huang Zhifeng said: “Leave it alone, let the news disappear automatically. These merchants, we are definitely lost, no matter whether we can save them, they were bitten by snakes and feared for ten years, even if we contact They, apologize and compensate the purchase price, and they will not be repeat customers.”
Yang Fei listened and moved his fingers inadvertently.
I have to say that Huang Zhifeng’s judgment is reasonable.
News is endless, and a negative report will be forgotten by people in less than two days.
The circulation of this local newspaper is small, and there are even fewer people who can read this news, are interested in it, and remember it.
Most people look at the newspaper with a glance, and only look at the sections they are interested in, interesting news.
Huang Zhifeng is right. If you don’t deal with it, it may be the best deal.
Yang Fei said, “But, people who do business, take honesty!”
Huang Zhifeng smiled and said: “I’ve heard a joke. Someone pulled out a business secret book from the bottom of an ancestral box. The homepage reads, “The way of business, honesty is the foundation.”
Yang Fei said, “Is this funny?”
Huang Zhifeng said: “This person looked at it and found it reasonable. Turning to the second page, he found that it read: Merchants, trickery, fraud first.”
Yang Fei laughed and said, “This is definitely a joke, it can’t be true.”
Huang Zhifeng said: “In fact, this is the real business way. Externally, businessmen preach honesty, but in their hearts they are no business, no treacherous, no treacherous nor rich. All promotions, discounts, buy one get one free, big clearance Sale, the lowest price in the country, which is not a fraud? There are a few people in my family who are in small businesses. They usually gather and listen to the most talked about, and the happiest thing is to kill a few pigs today. Pigs refer to Silly customer.”
Yang Fei couldn’t laugh anymore.
Huang Zhifeng is indeed a very old man!
He has rich experience in social life.
Yang Fei’s attempt to convince him with the superficial set of things was obviously unworkable.
Huang Zhifeng said: “Boss, the news can be ignored. After the heat is over, it will be treated coldly. However, the source must be strictly controlled. Otherwise, the company’s reputation will be lost in half a year.”
Yang Fei tapped his finger on the table and said: “What Huang said is quite reasonable. But I think these merchants who have lost are willing to be repeat customers, that is theirs. Decision, but we must make corresponding gestures and compensation.”
Huang Zhifeng thought he had heard it wrong.
“Boss, they have no evidence to prove that our chili peppers have been soaked in water. It is also possible that there is a problem with their transportation method. If we voluntarily ask for compensation for them, then we will settle our mistake. Is this appropriate?”
Yang Fei said in a deep voice, “That’s why I need to ask you to come forward. I must resolve this crisis as soon as possible.”
Huang Zhifeng said: “Okay, then I will make an appointment with the bosses of these buyers to talk.”
Yang Fei said: “You must be sincere. We will pay a lot of the money that should be paid, and we will pay all of them, and promise to deal with the responsible persons. There will be no similar incidents in the future.”
Huang Zhifeng said: “This is just to buckle the falsified **** bowl on his head!”
Yang Fei said: “The **** basin was buckled up by our own people. We must wipe it clean now instead of pretending to be blind.”