The Richest Man Yang Fei - Chapter 1558
Chapter 1556 Offer advice
If multiple dealers are set up in one area, the profits of current dealers will be diluted.
Moved the cake of so many people, the dealers would definitely not agree.
Actually, Yang Fei has long established sales for distributors, and every year he must reach a certain value of purchase quantity before he can get the renewal of the next year.
But this standard is difficult to establish.
There were four standards set up in the past, based on the first-tier, second-tier, third-tier, and fourth-tier cities.
This task can be completed by most dealers.
However, some dealers, because of their good regions, after completing their sales targets, clearly there is still a lot of market space to tap, but they just don’t think of making progress, and they are safe when they are small and rich.
Some businessmen saw these gaps in the market, so they ran to the Peach Blossom Factory and found Wei Xinyuan to negotiate and demanded that the goods be sold directly from the factory, and the price should be the same as that of other dealers.
Wei Xinyuan initially refused.
However, the businessmen vowed to promise that they will never tell anyone, nor will they disturb the market price, nor will they sell other fake or inferior products. They only sell the products provided by the Meili Daily Chemical Factory, and the channels are reliable and will not affect other genuine brands. The interests of dealers.
Wei Xinyuan couldn’t bear their lobbying, and because it happened to be the off-season, with limited shipments and serious waste of production capacity, he agreed to the businessmen’s request.
The businessman was very mindful. He made a fortune by doing this on his own. He immediately mobilized all his brothers and sisters, seven aunts and eight aunts, to find areas with high sales volume, establish channels, and then take the goods from the Meili Daily Chemical Factory to sell. .
The sales of daily chemical plants have increased greatly!
The increase in sales has become particularly noticeable in the off-season.
The beautiful daily chemical plant led by Wei Xinyuan has been leading the group in production and sales for many years.
Yang Fei also praised Wei Xinyuan more than once in public, saying that he has good leadership and good management skills.
Wei Xinyuan made the accounts seamless, and even Yang Fei did not discover his secret.
The purchase, sale and inventory of the factory can be counted. The only difference is that some of the goods are not supplied to the distributors.
Wei Xinyuan is right, he is not greedy for a penny.
Yang Fei can see this from the weekly earnings report.
After so many years, none of the dealers has seen it through, and no one has reported to Yang Fei!
Does    explain what the problem is?
There must be a problem!
What does    show?
shows that the domestic market is far from saturated!
The beauty of the market is still promising!
But, do you really want to change the dealer system?
As the boss, Yang Fei did not dare to make this decision rashly.
Move your whole body by pulling a hair!
“Mr. Wei, I will consider this matter again.” Yang Fei also had difficulty making a decision for a while.
“So is it the same now?” Wei Xinyuan asked.
Yang Fei knew what he was asking, and nodded.
Wei Xinyuan smiled and left.
Chen Mo came in to clean up the cup.
Yang Fei said, “You invite Wu Guohong to come to my office.”
Wu Guohong is the vice president of marketing of the group.
Each brand of Beauty Group has its own marketing department.
Of course, the headquarters also has a marketing department, which is responsible for coordinating the marketing work of the entire group.
And it is Wu Guohong who is in charge of this one.
Wu Guohong graduated from the School of Management of Fudan University with a master’s degree. He has researched in business management and marketing.
After receiving the notice, Wu Guohong came to Yang Fei’s office soon.
Yang Fei’s conversation has always been direct, and can be said clearly in one sentence, absolutely without two sentences.
He straightforwardly told Wu Guohong about the problems in the dealer system, and asked him if he had a solution.
Wu Guohong is in his thirties. He is in the prime of life. He is sturdy and ******. He looks a little dull, but when he speaks, he immediately shows his excellent eloquence and quick thinking.
“Boss, we can strengthen the construction of the distribution system.”
“Distribution system?”
“Now the distributors work independently, we only supply, and we don’t care how they sell. By doing this, we save trouble, but we also lack communication with distributors. We can help them establish a distribution system, as long as It’s okay to build as many distributors within one’s own area.”
“At the beginning of the establishment of the channel, I thought about establishing a distributor. However, in this way, our products will reach customers, and there will be an additional barrier. If the price remains the same, the profit will be diluted.”
“There are two prices unchanged, one is our supply price, the other is the terminal sales price. On this basis, dealers and distributors can negotiate a mutually acceptable profit sharing.”
Yang Fei said: “As far as I know, many distributors may not sell the account of the general distributor. One is that he feels that he is no worse than the general distribution, and there is no need to be supported by others; the second is that he feels that the general distribution has earned himself A sum of money is uncomfortable and there is a natural resistance to it. The contradiction between the two is difficult to reconcile.”
Wu Guohong said: “Therefore, we need our manufacturers to assist the distributors and build the distributors. For the first type of distributors, we can request that the manufacturers set up special distributors to relieve the psychological shadow of distributors. We are The manufacturer signs a contract with the distributor and sets them as special distributors. After signing the contract with the general distributor, the distributor will still count his performance as the goods sold by the distributor, and he can get a rebate if it reaches a certain amount.”
Yang Fei’s eyes lit up and nodded to himself, but instead of saying yes immediately, he said, “You continue.”
In order to get Yang Fei’s affirmation, Wu Guohong worked harder and said: “Our factory ships the goods directly to the distributor’s warehouse, and the general distributor can still help him maintain the outlets and provide good services to win the psychological recognition of the distributors. .”
Yang Fei just looked at him lightly and didn’t speak.
Wu Guohong Road:
“The second type of distributor Our company sends business representatives or resident managers to visit more for positive communication, weakening the shadow of the general distributor in the hearts of distributors. It makes him feel that the money is earned by the manufacturer Instead of the general distribution earning him a lot of money, this is often the case for distributors. The manufacturer should make as much money on him, but if the general distribution earns a little bit more, the distributor feels that people’s hearts are too dark. ‘Kill the pig’.”
Yang Fei said: “You speak too vividly. I have seen many distributors like this, and they really have this kind of psychology.”
Wu Guohong said: “When doing sales promotion activities, try to carry out the activities in the name of our company. Even if the general distributor can get the activity funds, it is best to carry out the activities in the name of the company, so as to obtain the active participation of distributors and strengthen distributors and The psychological hint of the company’s dealings. It can also organize distributors to visit our production bases, organize tours, etc. The purpose is to strengthen the cohesion of distributors.”
Yang Fei listened to him from beginning to end.
The more silent the boss, the more Wu Guohong racked his brains to find a way.
Wu Guohong said: “In this way, our company has strengthened its control over distributors, and we are not afraid of the general distributors turning back or suddenly changing businesses. If a general distributor is gone, we can immediately arrange for distributors to replace them.”
After listening to him, Yang Fei felt that this method could be tried, but he didn’t want to confirm Wu Guohong so quickly, and said, “If you think about it again, is there a better way? Or, is there a distribution system you just mentioned? Need to improve? I will give you three days.”