The Richest Man Yang Fei - Chapter 1560
Chapter 1558 Subvert the traditional business model
Since the era when department stores thrived, Gutian has been the manager, and he has been in the forefront of reform and opening up in a large city like Huacheng.
It can be said that Gutian has witnessed the history of the development of department stores in my country after the reopening.
In his stereotyped impression, department stores sell things. Like Yang Fei just mentioned about high-end and service, he naturally understands that it sells high-end goods and provides after-sales service.
But Yang Fei’s concept is far more than that.
Yang Fei said calmly: “Gu President, we can create a brand new retail model.”
Gutian looked confused. He really couldn’t think of it. Retail is retail. What new model is there?
Yang Fei said: “I just mentioned three concepts, high-end, service, and warmth. Let me talk about high-end first. It is not difficult to understand that the products we sell are more advanced than other shopping malls. Both quality and price. Higher. Our positioning can be further away from the positioning of other shopping malls. “Update the fastest mobile phone terminal::
Gutian said: “Well, I can understand this. With the improvement of people’s living standards, modern people have higher requirements for the quality of goods. We also pay more attention to quality when we buy things. This is also a product of Germany, Japan and other countries. The reason why they are popular in China. Relatively speaking, their products, workmanship and quality are better.”
Yang Fei said: “Developed countries are leading us in technology. This is an indisputable fact. We are catching up. This requires a process.”
Gutian said: “The best-selling electrical appliances in our shopping malls are mainly products from Western countries such as Germany, Japan and the United States. I think, our domestic industrialists are too impetuous to make precision products. This leads us to There is no big brand that can be made.”
Yang Fei smiled and said: “Who said we didn’t? We have whiteness!”
Gutian was taken aback, and then laughed: “The boss is right, the products of our group are absolutely high-quality products! They are better than all foreign devils!”
Yang Fei said: “I will continue to talk about service. Our service is not only after-sales but also the most basic.”
Gutian said: “Boss, do you mean additional services? Like those we got in Huacheng, free hot water, comfortable seats, baby and pregnancy lounge, toilets open to the public…”
Yang Fei said: “This is the tradition of our shopping malls. We must maintain and carry forward to provide better services! In addition, we must provide more and better services, such as door-to-door delivery.”
“Home delivery? How can this be achieved?” Gutian’s mind obviously can’t keep up with Yang Fei’s thinking, “This is not realistic! Which shopping mall will provide door-to-door service? Isn’t this unnecessary for us? ”
“This is not a superfluous act. It makes people have me, but people do not have me!”
“But, home delivery requires a lot of workers, right? It also requires a lot of transportation. It takes too much time for the distance to be long and short. It would be better to set up a few more free buses!”
“Of course there is a free bus, but it is still not enough. Mr. Gu, listen to my vision and see if it can be realized.”
“The idea of the boss has always been far-sighted, and the high-rise building is often amazing. However, it is too difficult for me to deliver the goods to the door.”
Yang Fei said: “My thoughts are like this. Now the Internet is gradually becoming more popular. Especially in the central areas of cities, where most of the elites gather, most of them have the conditions to access the Internet.”
“Yes, I also like to surf the Internet now, the content on the Internet is too rich, it is more fun than reading the newspaper.”
“When I was surfing the Internet, I found that the current Internet mainly provides information and social networking. There are many news platforms and large and small forums, but there are very few websites for online shopping.”
“Hey, who would dare to buy things online? We all use virtual identities online! No one can trust anyone.” Gutian smiled.
“E-commerce is not a new concept. As early as 1995, an eBay network appeared in the United States. This is an online auction and shopping site that allows people from all over the world to buy and sell items online.”
“eBay? I haven’t heard of it.”
“We can try to put the beautiful mall on the Internet and establish our own online sales channels. Customers can buy our products online, and we provide door-to-door delivery services. Consumers can enjoy us without leaving home. service provided.”
“This? Can it work?” This shopping method completely subverts Gutian’s perception of traditional shopping malls.
“Can it work, don’t you know if you try?” Yang Fei said.
“What about home delivery?”
“This is easy, build your own delivery team.”
“Boss, do you want to build a shopping site like eBay?”
Yang Fei smiled slightly: “We have also established a shopping network, but it is completely different from eBay.”
Of course it’s different!
What Yang Fei thinks is that I have invested in Ma Yun as a real shopping website. I believe he can get it out in the near future, right?
There is a specialization in the art industry!
Professional things should be done by professional people!
Yang Fei smiled and said: “We have our own physical shopping malls. We are now just putting the goods in physical shopping malls for online sales The domestic online shopping environment is far from taking shape. As you said, generally People, who dare to buy things from strangers online? But we are different because we have physical stores as a guarantee.”
“Yes, then our online products will definitely be trusted by netizens.”
“We sell the same products online and offline, provide the same after-sales service, and carry out the same promotional activities. No matter where the customer is, whether they buy online or offline, we can deliver them home. Of course. , This delivery home, we have conditions.”
“What conditions?”
“Within three kilometers, over 50 yuan, the first order per day is free. For more than three kilometers, or the second order, or less than 50 yuan, delivery charges are required.”
“What about other cities? We also deliver home?”
“There is express delivery! Moreover, our shopping malls spread all over the country and can be delivered in the same city. Now you can buy things online, you must have a computer, be able to connect to the Internet, and be able to access the Internet. Those who meet these conditions, almost only young knowledge Elements, they must gather in large and medium cities. In remote places, as long as he pays enough postage, we can also use the courier company to deliver the goods.”
“Boss, this model is completely beyond my cognition level. I really don’t understand whether this is good or bad. However, there are always new things that someone tries to try to find the depth. We will be the domestic The first person to eat crabs is fine! What do you say, I will listen to you!”