The Richest Man Yang Fei - Chapter 1572
Chapter 1570 The banner of domestic daily chemical br
Since entering the new millennium, the daily chemical industry has been fighting a battle that lasted for several months.
Competition in this kind of industry is temporarily beneficial to consumers, but in the long run, when a new situation is formed and a new monopoly is created, prices will also be monopolized, which is not a good thing for consumers at that time.
For daily chemical companies, this war of attrition and protracted war is tantamount to a nightmare.
Especially those small and medium-sized enterprises, whose sales are small and their profits are thin, have gradually been dragged down in this endless battle.
With the same package of washing powder, small businesses could have relied on a weak price advantage to win over a group of consumers.
Under the battle of daily chemicals, big brands, such as clean white, Omo, Tide and other internationally renowned brands, have also reduced their prices. At the same price, consumers of course choose products of big brands.
In this way, the living space of small brands is infinitely compressed and squeezed away.
At the beginning, small domestic enterprises felt that they were upholding justice and attacking the monopoly of Beauty Group.
They believe that if they want to survive, they must defeat the Beauty Group.
Under the leadership of large companies such as Procter & Gamble and Unilever, small companies sharpened their swords and besieged together, launching the bright top battle in the daily chemical industry.
Everyone felt that Beauty Group would not be able to support it for long.
They are even more certain that as long as the Beauty Group falls, their lives will be better in the future.
However, a few months have passed, and the Beauty Group is still standing.
On the contrary, small businesses are already at risk.
Small and medium-sized enterprises, look forward to the end of this war.
However, the nature of war is like this. Once involved, it will never die.
Unless a super-large company stepped forward and released a super invincible atomic bomb to deter everyone and use irresistible acts of violence to brutally end the war.
Moreover, the long and continuous war has made SMEs realize that the ambitions of big foreign brands are far greater than they thought.
The Beauty Group is there, and the banner of the domestic daily chemical brand is there.
With this banner, consumers will at least consider buying domestic brands when choosing daily necessities.
Once the Beauty Group is overthrown, no one in the domestic daily chemical industry can compete with foreign brands. At that time, the entire industry will be monopolized by foreign brands!
As the saying goes, under the cover of the nest, are there any eggs?
If the people lose all confidence in domestic brands, it will be the end and tragedy of the real domestic daily necessities.
Based on this recognition, some companies have begun to regret participating in this war.
However, they have forgotten why they participated in the war in the first place.
And now, they can’t go out even if they want to.
This war without gunpowder is far more cruel than a real war.
Can’t surrender, can’t admit defeat.
Either the war goes on or it goes bankrupt.
As time enters July, daily chemical companies have been miserable.
Meili Group has its own raw material supply chain, as well as its own advanced intelligent production line, its sales channels are also stable, and the overall cost is much lower than its peers.
Therefore, in this daily chemical war, the beauty of the beauty group is very obvious.
Someone began to publicly shout, asking Yang Fei to stand up and save the entire domestic daily chemical.
Yang Fei couldn’t help being amused when he heard these voices.
At the beginning, they were the ones who listened to others, recklessly, recklessly, or provoked the flames of war, or listened to incitement to join the battle against the Beauty Group.
Yang Fei was only forced to challenge.
Now they can’t support it anymore, so they want to ask Yang Fei to come forward and clean up the mess?
Yang Fei certainly wants to end this endless war.
No one can get any benefit if the fight goes on like this.
The Beauty Group itself is also a chicken feather.
With the deepening of the development of the group, all kinds of contradictions and conflicts, faults and serious illnesses have become increasingly prominent.
This morning, Wu Guohong, vice president of Marketing of Beauty Group, walked into Yang Fei’s office.
After careful consideration, Wu Guohong once again perfected the distribution system proposed last time.
Wu Guohong believes that distribution is a good channel for manufacturers and distributors to relieve their worries.
But it must be used well before it can become a weapon.
Every product, even every brand, has a different distribution network.
For example, the distribution network of high-end liquor is completely different from the distribution network of low-end liquor.
As a distributor of high-end liquor, he is used to earning a net profit of tens of yuan or even hundreds of yuan per bottle. If you ask him to be a distributor with a profit of only three or five yuan per box of wine, he It’s not interesting.
By the same token, if you are used to a distributor who can ship hundreds or even thousands of products in one day, you let him sit in the store and sell one or two cases of wine every day. He is absolutely sad.
Although from the point of view of profit, there is not much difference between the two.
Selling wine is the same, as is selling other products.
How to find a suitable distributor for the distributor?
How to make distributors willingly sell goods for manufacturers and distributors?
How to ensure the profit balance between dealers and distributors?
And the most important point, how to control distributors?
Wu Guohong proposed that manufacturers should lead distributors’ product structure and supply, and monopolize distributors’ category operations.
Distributors have only a few products that can bring 80% of their profits after one year of business operation. At best, they are three or five products.
Someone might say that the distributors have opened such a big store and the daily retail business is so good, don’t they generate profits?
Anyone who really does business knows that the distributor’s retail business is already very happy to keep the rent on his premises. The main source of his profits is the distribution of his core products.
Therefore, what manufacturers need to do is to become distributors of their core profit sources, control their dominant profit and the market on which the network depends, and then control them.
Wu Guohong believes that ‘s control over distributors is sometimes a mutually-needed relationship. The more such control, the more harmonious the relationship, and the greater the rights that manufacturers can fight for. Therefore, to help distributors grow, in a sense, is to help enterprises grow themselves!
To control distributors is to control a resource. The current consumption cultivation work has come to an end. When the inflection point of the product has appeared, the distributor can feed back the company and help us achieve the market blowout as soon as possible after the inflection point appears, and seize the fastest speed. Market share, the formation of strong sales of products, earning the loss of advances in the early stage of the market.
After listening to his long talk, Yang Fei only said one sentence: “I leave the market to you to do it, I only look at the results. I have a limited time for you, three months! Is it enough?”
“Boss, one month is enough!” Wu Guohong straightened her waist and replied vigorously.
“Very good!” Yang Fei nodded with satisfaction, “In order to cooperate with the establishment of the distribution system, the company is ready to launch new products and new brands! At the same time, we will also launch the autumn publicity offensive!”
For this siege of Guangmingding, Yang Fei is ready to turn things around!