The Richest Man Yang Fei - Chapter 1622
Chapter 1620 Not cosmeceuticals, but herbs!
Latest URL: Yang Fei said: “Ji Shaokangji is on a business trip, Qian Qian, you will hold a short meeting instead of him. You will report the content of the meeting to Mr. Ji later.”
Gu Qianqian leaned slightly and said, “Okay, boss.”
Yang Fei said: “Mr. Wei, our group is still blank in the area of ​​cosmeceuticals. What are your thoughts on this?”
Wei Xinyuan said, “Boss, I don’t know much about cosmeceuticals, but I know that the concept of cosmeceuticals is very popular abroad.”
Yang Fei said: “Looking carefully, the earliest cosmeceuticals should have appeared in our country. There have been records of cosmeceuticals in ancient my country. The “red jade film, duckweed cream, black and white face” recorded in the “Shen Nong’s Materia Medica” Fang, Sanhua Wrinkle Removal Liquid, etc., have quite good cosmetic effects. Oracle bone inscriptions in the Xia, Shang and Zhou Dynasties also record beauty-damaging skin diseases such as scabies and ringworm. These can be regarded as the earliest cosmeceutical products.”
Wei Xinyuan was surprised: “Boss, you are really a book reader.”
Gu Qianqian looked at Yang Fei with admiration.
Yang Fei smiled and said: “my country’s medicine has accumulated profoundly. The development and utilization of plants in Chinese medicine is far ahead of the world. As long as we can dig out and utilize this treasure very effectively, we will surely develop a product that meets modern requirements. The top cosmeceutical products with the concept of life.”
Wei Xinyuan said: “However, the state has relatively strict supervision in this area. Cosmetics cannot be used for medical purposes and medicinal effects, otherwise it will involve false and exaggerated publicity.”
Yang Fei said: “In the 1938 law in the United States, the definition of beauty products is that after the use of beauty products, they must not have any effect on the skin structure. Based on this point of view, all products used on the skin must not contain drugs. People have an impact. However, since modern times, Americans have also begun to promote the concept of cosmeceuticals. Raymond Kliman, the founder of the American Association of Cosmetic Chemistry, spared no effort to promote the concept of cosmeceuticals in the 1980s.”
Wei Xinyuan said: “Then, in terms of formula and technology, we must try our best to comply with the relevant laws and regulations of our country, otherwise the products will be subject to supervision when they are launched.
Yang Fei said: “With regard to the formula of cosmeceutical products, I have three requirements. One is that the formula must be fully disclosed. The other is that the formula is streamlined and does not contain pigments, fragrances, preservatives, and surfactants. The third is that the content of active ingredients is relatively high. It is highly pertinent and more effective than general skin care products.”
Gu Qianqian was afraid that she could not remember, so she quickly picked up the paper and pen and recorded while listening to Yang Fei’s speech.
Wei Xinyuan said: “What kind of cosmeceutical products do we mainly produce?”
Yang Fei said: “We don’t use the concept of cosmeceuticals.”
Wei Xinyuan said: “Don’t use cosmeceuticals?”
Yang Fei said: “You were right. The state has a great deal of supervision over cosmeceutical products, and it will become more and more intense. The concept of cosmeceuticals is originally vague. Is it medicine? Or cosmetics? Or skin care. Products? If they are sold as skin care products, but they promote the effects of medicines, people will think that we are exaggerating.”
Wei Xinyuan said, “What should I do?”
Yang Fei said: “After all, cosmeceuticals are actually skin care products, but the improvement is more powerful, the ingredients used are more pure and natural, and contain Chinese herbal ingredients. Therefore, we proposed a new concept called herbal!”
“Herb?”
“Herb?”
Wei Xinyuan and Gu Qianqian raised their heads at the same time and asked rhetorically.
Yang Fei said: “Yes, herbal! Our group will add a new department called the herbal business division. We know internally that this is the cosmeceutical department, but externally, we use the term herbal.”
Wei Xinyuan said: “This is really a magical brush. The word herb is very good! It sounds like it is related to Chinese herbal medicine, but it doesn’t directly mention the properties of medicine.”
Yang Fei said: “The effects of cosmeceuticals are nothing more than four. One is functional activation, containing high concentrations of vitamin C, fruit acids, antioxidants, sterilization and anti-inflammatory ingredients.”
“The second is supplementary medical treatment, which can resist sebum, inhibit acne, sterilize, and resist bacteria.”
“The third is repair and maintenance. It is a gentle and restorative skin care product suitable for patients with poorly tolerated skin or who have skin problems.”
“Fourth is post-operative care, such as microdermabrasion, laser surgery, or repair, sunscreen, whitening or concealer skin care products used after skin resurfacing.”
Wei Xinyuan really didn’t know much about this area. Hearing Yang Fei’s account, he was in class.
Yang Fei talked freely and said:
“Cosmetics is still a makeup brand. Therefore, we should not focus too much on the concepts of interventional medicine, but should focus on beauty and skin care. Therefore, we can develop five types of products in a targeted manner.”
“The first category is for sensitive skin. The ingredients are mild, reduce skin irritation and relieve allergies.”
“The second category is aimed at pimples, pits, and scars. The skin is peeled off to control the secretion of oil to achieve a therapeutic effect.”
“The third category is aimed at enlarged pores and acne-prone skin, effectively controlling oil and improving the skin.”
“The fourth category is for skin types with dullness, spots and wrinkles, which can achieve whitening, firming and glowing skin effects.”
“The fifth category is based on pure natural plant extracts, the ingredients are safe and gentle, and have miraculous effects on moisturizing and anti-aging.”
“These five types of products belong to the application category of cosmetics and skin care products. We only use the medicinal ingredients in herbal extracts to achieve the purpose of skin care. Therefore, our products do not involve too professional medical fields.”
“In terms of publicity, we don’t need to use medical terms, it is absolutely prohibited! Remember, cosmetics are cosmetics, not medicine!”
Wei Xinyuan suddenly realized that he finally understood that Yang Fei had been planning the planting of Chinese herbal medicine many years ago, and he was waiting here!
The establishment of Beauty Pharmaceutical Group has established a positive image for the company, and has planted a perception in the hearts of consumers: Beauty Group is a pharmaceutical company, so the cosmetic products they produce must be trusted!
This is more recognized and trusted by consumers than the cosmeceutical products produced by ordinary daily chemical factories!
Wei Xinyuan asked: “Does that mean establishing a new brand and conducting separate operations?”
Yang Fei said: “Of course. However, if a new brand is established, it is a bit slow, and it takes time and effort to promote it is far less rapid than the acquisition.”
Wei Xinyuan smiled and said, “Boss, which brand do you like again?”
Yang Fei glanced at Gu Qianqian and said, “Little nurse!”
Wei Xinyuan and Gu Qianqian were both bright at the same time.
“Little nurse?”
The little nurse was founded in 1992.
According to AC Nielsen’s survey statistics, the brand awareness of young nurses is as high as 99%.
With a market share of 5% in my country, it is the fifth largest skin care brand in China, second only to Cardamom, Olay, Dabao and Avon.
Wei Xinyuan said: “The brand of Little Nurse is indeed good, and the brand image is also in line with our herbal products, but we want to buy it. Will its owner sell it?”
Yang Fei said lightly: “There is nothing difficult in the world, as long as you are willing to work hard!”