The Richest Man Yang Fei - Chapter 1648
Chapter 1646 Strategy and Tactics
After listening to Yang Fei’s words, Jiang Wen and others didn’t know the deep meaning of his words. They thought he was just talking casually, and they all said in harmony, yeah, yeah, people change from frugality to extravagance. , And it is difficult to change from extravagance to frugality.
Passing by a telecommunications store that was still open, Yang Fei asked Ma Feng to get off the car and bought a new mobile phone and a calling card.
“Shao Fei, you have several mobile phones, why are you still buying? And we have many phones!” Ma Feng handed the phone to Yang Fei.
Yang Fei said: “Useful.”
Back home, Yang Fei used the new number to send a message to Wu Qianying.
“Did the party break?”
“you are?”
“The person who introduced you to the business.”
“Mr. Yang!”
“The party is over?”
“Well, it’s gone, I have returned to my residence.”
“do you live alone?”
“Yes, I live in a rented house. I don’t have the ability to do Emily, so I can pay for it.”
“You will have it soon.”
“Who?”
“I will send it to you now.”
Yang Fei edited the message and sent it.
Then, he sent another message: “Remember? Delete all chat messages.”
“After that happens?”
“I will contact you. I wish you success.”
Then, Yang Fei shut down.
The next day, Yang Fei didn’t stay in the deep city anymore, and went straight back to the magic capital.
On the plane, Jiang Wen asked: “Boss, did we go back like this?”
Yang Fei smiled and said: “The twisted melon is not sweet, and people refuse to sell it. What can we do?”
Jiang Wendao: “I can still stay for activities.”
Yang Fei said, “It’s not business that is catching up! Let’s do this first!”
Jiang Wendao: “Then next, shall we launch our own cosmeceutical brand?”
Yang Fei said: “Temporarily prepare for it!”
Jiang Wendao: “I thought of a name, so I’ll call it Bencao.”
Yang Fei smiled and said, “This name is indeed okay.”
Jiang Wendao: “Or, call Dr. Yang, who specializes in treating young nurses.”
“…”
The plane landed at Magic City Airport.
Yang Fei’s mood did not relax.
Because after returning, he is about to face a difficult choice.
And he hasn’t made the best decision yet.
Chen Mo came to pick him up.
In the car, she reported to Yang Fei’s work for these two days.
The biggest thing is that SARS has really introduced cosmeceutical products.
SARS’s cosmeceutical products are very popular in Europe, America, Japan and South Korea.
It is conceivable that after being introduced into my country, they will definitely promote cosmeceuticals as their main product.
With Gao Jia’s urinary properties, after SARS completes its product layout, it will definitely start a battle for the market.
Especially in the second half of the year, the competition for advertising resources will definitely overwhelm Yang Fei.
In order to cope with this upcoming crisis, Yang Fei must take corresponding preventive measures.
The acquisition of the little nurse is deadlocked, and Yang Fei can only prepare his own herbal brand.
Yang Fei thinks that the two brand names proposed by Jiang Wen are both okay. Materia Medica and Doctor are all suitable for the theme of cosmeceuticals.
However, can the direct registration of such a brand name be approved?
Moreover, whether the herbal medicine or the doctor is too direct, it is easy to associate with medicine rather than skin care products.
Yang Fei still feels that it would be better to develop a brand new cosmeceutical product based on the Pechoin brand.
At the beginning, when Yang Fei reformed the formula of Pechoin’s new product, he once proposed the concept of herbal skin care, but did not involve cosmeceuticals.
It is possible to increase investment on the basis of existing products and develop a series of cosmeceutical products, with the concept of herbal skin care, and large-scale promotion, which should be a hit.
The benefits of this are obvious.
Pecho Ling is originally Yang Fei’s brand. It has its own sales channels as well as its own consumer groups. Once the cosmeceuticals are launched, they will be rewarded.
As for the brand of “Little Nurse”, if the acquisition is successful in the future, it will focus on cosmeceuticals.
In cosmeceuticals, there are also high, medium and low products.
At that time, Pechoin will be promoted as a mid-to-low-end brand, and the nurses will be operated as a high-end cosmeceutical brand.
This can be said to be a panacea.
After Yang Fei returned to the magic city, he immediately convened a meeting. At the meeting, he determined the strategic direction of developing herbal cosmeceutical products based on the Pechoin brand.
After intense discussion, the CEOs finally approved Yang Fei’s strategic layout.
Strategy is the most important thing, and points out the direction for the company’s actions.
Therefore, every time when researching strategic issues, Yang Fei will hold a manager-level meeting to brainstorm and ensure that the strategy is foolproof.
If the strategy is formulated incorrectly, then all subsequent efforts will be moving in the wrong direction. The faster you run, the further away you will be from victory.
After formulating a strategy, the next step is tactics.
Tactics are specific courses of action.
Yang Fei held several meetings in succession to discuss the research and development of cosmeceutical products, product positioning, selection of herbal medicines, extraction methods, synthesis methods, whether the production line is matched, and other technical issues.
The contents of these meetings are classified as internal top-secret information and cannot be circulated to the outside world.
The next step is to implement it.
Yang Fei has not yet selected a leader for the cosmeceuticals.
He personally led the team to conduct related experiments.
In order to select the best raw materials, Yang Fei personally led the team to fly to the Jixi raw material base and then to the Qingyuan raw material base to select the best raw materials.
The raw materials must be extracted to extract the essential elements that can be used.
The extraction methods are diverse.
In order to extract the active ingredients from plants, people have been making unremitting efforts.
The oldest method is the squeeze extraction method.
This method is widely used by many factories.
With the development of science and technology, people invented the solvent extraction method.
The solvent extraction method uses a solvent to extract the effective ingredients from the solid raw material, and the solvent used must have the characteristics of mutual solubility with the extracted solute.
After the plant material is crushed, it is put into a suitable container, and several times the amount of solvent is added. The extraction can be carried out by dipping, percolating, decocting, refluxing and continuous extraction.
In addition, there are more sophisticated and advanced methods, such as ultrasonic extraction, supercritical fluid extraction and microwave-assisted extraction, and other advanced scientific methods.
What kind of plant, what kind of ingredient, and what kind of extraction method can achieve the best extraction rate?
This needs to be verified one by one through experimentation.
The R&D process is arduous, time-consuming, laborious and costly.
Therefore, a research result often condenses a company’s great efforts and represents the overall level of the company!
Of course, small companies are not capable of doing research and development but they can only pick up people’s teeth and survive.
Yang Fei regarded the research and development of cosmeceutical products as the touchstone of the research and development center while establishing the beauty group’s global research and development center.
What is the capability of this global R&D center? Can you handle demanding R&D tasks?
It depends on whether they can develop qualified cosmeceutical products!
How long will it take to develop?
What level of effect can the product reach?
Can it compete with competing brands on the market?
Everything is unknown.
A powerful test lies in front of Yang Fei!
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Set a small goal first, such as 1 second remember: Shukeju