The Richest Man Yang Fei - Chapter 1689
Chapter 1687 Meeting before the war
Yang Fei and Jiang Wen discussed for a long time and talked a lot.
Jiang Wen has not been specifically responsible for matters.
Yang Fei wants to let him carry the banner of building corporate culture.
Busy days always pass very fast.
In mid-October, Beauty Group officially launched the “herbal” concept of cosmeceutical products.
The term cosmeceuticals is not popular in the country. Whether it is official or private, the term is kept secret.
Therefore, Yang Fei also circumvented this term and introduced the herbal concept ingeniously.
After the little nurse became a new brand under the Beauty Group, it carried the important task of herbal skin care.
Yang Fei also has high hopes for this brand.
The herbal skin care kit launched by Beauty Group covers skin whitening, acne, repair, anti-wrinkle, anti-aging, crack repair and other functions, which can satisfy people’s pursuit of beauty.
Most people have minor skin problems. Few people go to big hospitals for treatment. They buy some skin care products to solve them.
Such as dull skin, wrinkles, cracking of hands caused by long-term water use, repair of postpartum stretch marks, acne during adolescence, and so on.
The launch of the new herbal essence skin care series for Little Nurse can effectively alleviate and repair various skin problems.
Relying on the reputation accumulated by Beauty Group for a long time, the Herbal Series of Little Nurses has won the popularity of consumers as soon as it appeared on the market.
On the first day of the new product release, Yang Fei held a grand press conference at Shang Bund.
On the day of the press conference, countless fans of Beauty Group lined up to buy the first product.
Jiang Wenwen is the spokesperson of the little nurse. The promotional video she shot was broadcast on the first scene. She herself showed off her talent on the spot and won the acclaim of countless media reporters.
She is a popular actress in a popular TV series nowadays, and now she is the spokesperson of the little nurse.
Stars and big brands complement each other.
Yang Fei’s high-profile release of the small nurse brand is to take the initiative to take the market down before SARS has completed its cosmeceutical layout.
Relying on the powerful distribution channels of Beauty Group, coupled with the original brand channels of Little Nurses, the Little Nurses brand has been a huge success after it went public.
The concept of herbal skin care was originally derived from Chinese medical books. It has a broad mass base and is easily accepted by people.
For consumers, when they see the word herb, they can naturally associate words such as nature, plants, Chinese medicine and so on.
Although Yang Fei avoided the word cosmeceuticals, he instilled the concept of cosmeceuticals into herbs.
This method of shifting the world and the world has directly attracted a lot of attention after the young nurses appeared on the market.
At the press conference, Yang Fei also specially emphasized that what we do is not cosmeceutical products, what we do is herbal skin care!
However, many people don’t think so, they still compare herbal skin care with cosmeceutical products.
SARS and Gao Qin never expected that Yang Fei had already erected a solid barrier before their killer tricks were used!
In response to the small nurse brand launched by Beauty Group, SARS’s cosmeceutical products originally scheduled to be launched in November were launched at the end of October ahead of schedule.
In 2000, the relevant national laws did not explicitly prohibit cosmeceutical products. In other words, during this period, the concept of cosmeceuticals can actually be mentioned.
But Yang Fei has advanced consciousness. He knows that cosmeceuticals will be banned sooner or later, so he adopts the concept of herbal skin care.
The senior management of SARS has no such advanced knowledge. They directly introduced cosmeceuticals.
The term cosmeceuticals is actually very strange to domestic consumers.
In the consciousness of the Chinese people, medicine is medicine, cosmetics are cosmetics, medicine is for curing diseases, and cosmetics are for beauty. How can they be confused?
It is also based on this recognition that the relevant state departments will later explicitly prohibit the use of the term cosmeceuticals.
Therefore, after SARS introduced its cosmeceutical products, it did not achieve the best sellers they expected.
Cosmeceuticals are popular in Western countries, Japan, South Korea and other countries, and they have a broad consumer base.
SARS’s cosmeceutical products are also their company’s main products, and have a wide market in Western countries such as Europe.
There are also many domestic consumers who bring some SARS cosmetic products back to use when they travel abroad.
Gao Qin has used SARS products.
Therefore, Gao Qin is actually very optimistic about the domestic market of cosmeceutical products.
Unfortunately, the reality slapped them in the face severely.
A cosmeceutical brand that has become popular abroad has not been recognized by consumers after entering my country.
On the contrary, it was a “little nurse” who was born and grew up, and sold the products booming under the so-called herbal skin care concept.
Of course, the momentary success or failure does not explain much.
Gaoqin and SARS will not be discouraged.
In a previous conversation, Gao Qin once said that although she and Yang Fei are friends, once they encounter them in a business war, they will still do their best to give a heavy hand and will not be merciful.
Why isn’t Yang Fei like that?
In October, Yang Fei and SARS completed the layout of new products.
The next thing they want to meet is the November battle for advertising resources.
November 7th.
beginning of winter.
The bitter cold hits people.
People on the street who are afraid of the cold have already put on thick nickname coats and thinner down jackets.
In the warm air-conditioned building, the beauty-loving white-collar ladies only wore thin shirts or beautiful autumn skirts, allowing their long and white legs to be exposed outside to attract the occasional aesthetic gaze of male colleagues.
Among the secretaries, Chen Mo and Ning Xin were working while talking in a low voice. They didn’t know what was funny when they talked about it, and the two laughed humorously.
At this time, a beauty in a cheongsam made the two of them shine.
“Gao Dong! Hello!” Chen Mo and Ning Xin got up at the same time.
Gao Qin smiled slightly: “Is Mr. Yang here? I made an appointment for him.”
“The boss is inside, he is waiting for you.” Chen Mo walked out of the desk, knocked on the door of Yang Fei’s office, and then gently pushed it away.
Gao Qin walked in with her, her elegant figure, tall hairstyle, and greasy neck as beautiful as a swan.
“Mr. Yang.” Gao Qin shouted.
Yang Fei dismissed the stock software on the computer desktop and said with a smile: “Dong Gao is here to welcome you if you miss it, please sit down.”
As he said, he got up and told Chen Mo: “I can only give Gao Dong half a glass of the red wine I treasure.”
Gao Qin smiled and said, “Those who know me, Yang Fei.”
Yang Fei and her sat down on the sofa and smiled: “Gao Dong came here, presumably for the upcoming advertising war, right?”
Gao Qin said: “Talking to smart people is so easy. Mr. Yang, in order to avoid the loss of our two families, I think it is necessary for us to reach a private agreement, otherwise we will bid up and we will suffer. It is the TV station that benefits.”
What she meant was obvious. The two companies divided up the advertising resources first, and then they should not fight to the death and let the fishermen profit in vain.
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