The Richest Man Yang Fei - Chapter 2286
Chapter 2284 6 easy, 3 stages
Yang Fei was also very interested in the Six Changes Yi Ren said. He only heard what he said:
“The six easy things I call, of course, are not Zhou Yi, but six easy things.”
“Which six are easy?”
“Yiyi, the store is easy to be seen, the appearance is eye-catching, the signboard cannot be blocked, the window should be beautiful, the simple and eye-catching signboard, and it is easier to be found by customers.
“It makes sense.”
“Er Yi, the store is easy to enter. Although the store door is always open, it is easy to get dust. Therefore, it is best to use an automatic door. What kind of revolving door looks tall is actually not friendly to customers.”
“Yes, Not Bad.”
“Sanyi, it is easy to move around in the mall. It is convenient for customers to move around and can purchase goods calmly. It is best to have a seat to provide a rest. These are the rules set by the boss before, I just follow it.”
“Hehe, you continue.”
“Four Easy means that products are easy to see. The color of the wall should be in harmony with the products. The products on the shelves should not be too high or too low within the sight of the customer. The best height is Between 1.2 and 1.6 meters.”
“It’s impossible to use only this section of the shelf! I saw that there are also goods under your shelf.”
“Some large items can be placed below. These items are more eye-catching and easy to take.”
“Reasonable exhibition arrangement is a shortcut for customers to quickly find the goods they need. This experience is good.”
“Five Easy means that goods are easy to get and sell on open shelves, so that customers can touch the goods, so that they can have a sense of selection and promote transactions. Therefore, we have removed all the glass windows before, and they are all open shelves. . We will put the products that customers are most interested in, and also the best-selling products, in the most accessible places.”
“You count every month, which products are best sellers?”
“Yes, boss, in fact, our statistics cycle is even shorter, we count once a week. Then we fine-tune the shelves.”
“Not bad.”
“Six Easy is easy to buy. We open a store to sell things, and customers come to shop, just to buy things, so our products must have a complete range of products, sufficient supply, timely purchase, no shortage of products, and provide customers with complete varieties. 、A dazzling array of feelings, no matter when he comes, no matter what he wants to buy, he can buy it in our store, so that customers have the psychology of continuing to patronize. Some things, they may not need it temporarily, but see us here It’s on sale, keep it in my heart. Next time I need it, I naturally want to buy it in our store.”
“These are the six easy things you said!”
“Yes, boss. In addition, there are three stages.” Yi Ren smiled.
“Which three stages?”
“First, before shopping, be sure to receive attentively, because offending a customer is equivalent to driving away ten customers, and receiving one customer well is equivalent to attracting ten or a hundred customers. Therefore, I ask employees to smile at customers. Welcome and treat with kindness.”
Yang Fei thought, this is in line with the way Yi Ren always smiles.
Yi Rendao: “The second stage is that when customers choose goods, they must be patient. Even if customers exchange goods for more than a dozen times, they must be amiable, and obey orders.”
Jiang Wanxia asked: “Then if the customer has been in trouble for a long time and then left without buying anything?”
Yi Rendao: “This is the third stage. Regardless of whether the transaction is successful or not, you should thank the customer for your graciousness and please come next time. The goods that have been sold are packaged, and you should ask if you need help to deliver them. In the car.”
Yang Fei said: “You are talking about details, but it is the golden rule of mall transactions!”
Yi Rendao: “There are many large-scale shopping malls in Shenzhen City. The goods that everyone sells are actually the same. No matter who they are, it is difficult to monopolize which category of goods. That is not realistic and unnecessary. What we have to do is Under the premise of serious product homogeneity, how can we highlight our advantages and difference. The things we sell are the same, but we can add some added value to the products. Just like services, in order to win customers. ”
Yang Fei said: “This is the secret to your long-term sales in the market.”
Yi Rendao: “I dare not say what the trick is, it is what I learned and summed up in the management process. I think about everything, I can always find out the problem, solve the problem, and the sales will naturally increase.”
Yang Fei said: “I want to summarize your six easy and three stages, and then extend it to the entire beautiful mall, so that everyone can follow and learn. What do you think?”
“Boss, if you can give the brothers some useful help, of course it’s best.”
Yang Fei looked at Jiang Wanxia: “Mr. Jiang, you should organize this experience promotion activity. If you have anything, you can contact Yi Ren and ask him to help you.”
This is praising Yiren.
Jiang Wanxia said: “Okay.”
Yang Feidao: “Policy formulation is easy, but it is often difficult to implement it. It requires strong leadership and execution capabilities. Therefore, the selection of talents is even more important.”
Jiang Wanxia said: “Boss, you can organize a training class to gather the bosses of various shopping malls and ask Yi Ren to give them a few lessons.”
Yang Fei said, “Why don’t it be better to arrange for the bosses of other stores to come to Yi Ren’s store to learn from the experience?”
Jiang Wanxia smiled and said, “Of course it will be more effective.”
Yang Fei said: “Then you look at the arrangement.”
Yi Ren said: “Boss, I don’t dare to be this. How can I be qualified to teach other bosses.”
Yang Fei said: “Okay, don’t be humble. I know, you must have a lot of dry goods. It is too late to share with us today. When the time comes, you can talk to the other bosses one by one. After you go back, you can first Make a summary and think about what to say when you think of it.”
“Well, since the boss values me so much, I just bite the bullet and go to battle I have to do my best to do what the boss confessed.” Yi Ren smiled.
Yang Fei said: “It’s late today, I won’t keep you.”
“Thank you boss, then I will leave first.”
Yang Fei waved his hand.
Yi Ren smiled and said: “Boss, then I’m leaving. President Jiang, President Hu, Secretary Chen, goodbye.”
From the moment he enters the door to when he leaves, he always smiles, giving people a strong sense of affinity.
And his rational explanation also left a deep impression on Yang Fei and the others.
Hu Zhibiao smiled and said: “This is a talent, boss, send him to me! Our mobile phone sales just need him.”
Yang Fei said: “Interlaced is like a mountain. If he can do well in the mall, he may not be able to sell the phone for you.”
Hu Zhibiao stubbornly took a fancy to this person and said, “Boss, I think he can! You can send him to me! The most difficult thing about mobile phones is sales. This person has a good deal of sales.”
Yang Fei pondered and said, “It’s okay, but you have to wait for him to train other bosses before you can take him away.”
“Thank you boss!” Hu Zhibiao was overjoyed.
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