The Richest Man Yang Fei - Chapter 607
Chapter 606 Bidding, the momentum is like a rainbow
Yang Fei returned to the venue and continued to participate in the next advertising bidding if nothing had happened.
Most of the next advertisements are marked by a bidding method.
When Yang Fei sat down, there was an advertisement for the time signal at seven o’clock in the evening.
This is a time period that is no less than that of Biaowang’s advertisement.
However, many people in China, who do not watch the news broadcast, will definitely listen to the weather forecast, especially those who watch the weather and work, as well as the vast number of farmers. They pay more attention to the weather than the news.
In this era when the information is not very smooth, CCTV’s weather forecast has become the most effective means for people to obtain future weather, and it is also the most accurate authority.
Many family TVs will watch other TV series when they broadcast news, but when it is almost 7:30, they will switch over to watch the weather forecast for fear of missing it.
This habit has been maintained by many families after more than 20 years.
The host of the weather forecast has often become a hot topic among Chinese people.
The beautiful host, who wore a short skirt with charming hair, was beautiful and elegant and dignified, became an indelible memory of a generation.
Therefore, the value of Biaowang is irreplaceable.
Companies that have missed the bidding can only compete for other advertising periods.
The time-telling advertisement at seven o’clock in the evening has also become a target for everyone to fight for.
Generally speaking, these prime-time advertisements are one-third to half of Biaowang’s advertisements.
When Yang Fei came in, the price had already competed to more than 18 million.
To be honest, more than 10 million advertisements are already very expensive.
Many companies estimate that they can’t even pay for this advertising fee. They just gamble blindly. They just take out a year’s profit and gamble on the effects of advertising. If they succeed, they will make a big brand. If they fail, they will lose money.
Yang Fei instructed Su Tong and Wei Xinyuan to take down this hourly timekeeping advertisement for White Washing Powder.
Wei Xinyuan is responsible for holding the placard.
No matter how much others offer, Wei Xinyuan just raised his placard calmly.
The firmness of the White Laundry Detergent has surprised other companies secretly. Many companies with less competitiveness have automatically opted out.
A joke, is there no strength to compete with Biaowang?
The price quickly rose past the 20 million mark.
The remaining bidders are all big companies.
Procter & Gamble and Unilever, after losing the standard king, naturally bite the gold advertisement, and the price was also raised by them.
To everyone’s surprise, Clean White Laundry Detergent has been showing signs!
Is Yang Fei crazy?
Isn’t it enough for you to win the standard king?
Want to take down the advertisement for the time signal at 7 o’clock in the evening?
If you have money, you can’t spend that way, right?
Is it possible that all the money you make is given to CCTV?
“Boss, do you want to continue? Twenty-five million!” P&G representative asked in a low voice, “I see White Laundry Detergent, and I have no intention of giving up. I raised the card without hesitation at all.”
“Hehe, keep following!”
“Made, Yang Fei wants to monopolize CCTV’s advertising resources, right?”
“Yes, that’s what he thinks. We want to monopolize high-quality advertising resources. He also thought of this!”
At the same time, representatives of Unilever are also discussing:
“If we can’t get good advertising resources, then our sales next year will be a problem. Keep following up!”
“Why don’t you take a five-second advertisement for the queen? That’s all the money.”
“No matter, compete for this first!”
As a result, prices soared all the way.
Near the 30 million mark!
Yang Fei said solemnly: “A direct price of 30 million yuan!”
Wei Xinyuan hesitated slightly, without asking a word, he raised the sign and shouted: “Thirty million!”
The atmosphere of the venue was like a lit powder keg.
Everyone cast a strange look at Yang Fei.
This guy is so rich!
Just won a bidding king, and spent tens of millions to compete for a prime time advertisement!
If this is an ordinary enterprise, where can it be done?
Adding these two advertisements together is an advertising fee of 100 million!
How much money does Yang Fei make in a year to be able to afford this huge advertising fee?
The unrelenting momentum of the white laundry detergent has scared away other companies.
Only P&G and Unilever continue.
“Thirty-one million!” Su Tong’s voice trembled, “Yang Fei, this advertisement is really not worth so much money. It might as well be spent on other things.”
Yang Fei calmly said: “Add another million!”
When the people sitting next to Yang Fei heard Yang Fei’s words, they all looked at each other.
One million, one million price increase!
Such a large number, from Yang Fei’s mouth, is as random as ordinary people say one hundred yuan or two hundred yuan!
Wei Xinyuan has long been familiar with the boss’ temper. He has never let go of what he wants.
So he raised his placard without hesitation.
Procter & Gamble and United Lianhua continued to follow suit.
This is a place for big companies to compete!
Small businesses can only stand aside and become a booze audience.
When the P&G representative raised his hand, he was already very hesitant. Every time he raised his hand, he had to consult the boss first.
The boss’s face is not as firm as before.
More than 30 million!
However, the top line has not yet been reached.
“Go on! Don’t follow if you reach 35 million!”
“Boss, 35 million to buy this ad is really not worthwhile.”
“I know it’s not cost-effective, but it is advertising investment, which is a necessary means to maintain the brand’s continued attention! Especially next year, it is especially important for us. Mess shampoo won the standard king, our Head & Shoulders, if You can’t even get this ad, so how come you compete with Mess Shampoo?”
“Yang Fei had this idea so I used several brands to occupy these advertising positions!”
“I estimate that they are not going to make money at all next year. They only plan to make the brand’s reputation first through the advertising campaign, even if it is at a loss, they must first start the brand! We absolutely can’t let them do it! And, even if we don’t want this Advertising, we also have to raise the price, and we can’t let them succeed so easily!”
“Yes, raise the price and make Yang Fei suffer!”
On this issue, the idea of Unilever’s representative and that of P&G’s representative are surprisingly consistent.
The happiest in the audience was Ms. Tan.
The higher the advertising bidding, the higher the revenue of CCTV!
Even if the bid reaches 50 million, CCTV is the biggest winner.
Ms. Tan looked at Yang Fei.
Yang Fei also happened to look at her.
The two smiled tacitly.
Ms. Tan made a gesture to him, a gesture that only Yang Fei could understand.
Yang Fei nodded, expressing his sense of measure.
The bidding was fierce again, and the three major daily chemical manufacturers were eager to let go.
“Thirty-five million!” The P&G representative shouted out the latest bid.
The audience was silent, and they were all bewildered by this louder than loud bidding!
Domestic companies are all crazy for advertising.
And behind this madness is the infinite desire for success!
Everyone is waiting for the price increase of white washing powder!
The P&G boss said in a deep voice: “If they increase the price again, we will give up! This price is too high, we will raise the price to this high. If Yang Fei wants to be taken advantage of, let him go!”
However, to everyone’s surprise, Wei Xinyuan did not raise his placard for a long time.
Could it be that the white washing powder gave up?
Everyone looked at Yang Fei and Wei Xinyuan, and saw that they were biting their ears to discuss! 8)