The Richest Man Yang Fei - Chapter 608
Chapter 607 Tactics, fever!
“Thirty-five million, the first time!”
“35 million, the second time! Are there any other companies bidding?”
The host’s tone was extremely excited.
“Thirty-five million…” The host scanned the audience, but his eyes lingered on the representatives of Unilever and Clean White Laundry Detergent.
Unilever gave up this competition.
Everyone is afraid of being placed in a competitive position with high prices!
35 million, has exceeded the actual value of this advertisement!
The white washing powder did not move.
Wei Xinyuan, who had not hesitated to hold up his placard, suddenly became miserable.
Because Yang Fei gave an order: “Give up!”
Yes, at the most important moment, Yang Fei gave up.
This makes everyone think that Yang Fei is afraid of P&G.
Because P&G’s strength is still higher than Yang Fei’s beautiful daily chemical!
Even Wei Xinyuan thinks so.
However, he took a long breath and felt that the boss’s giving up was right.
35 million, where is it not good to put it?
The host smiled slightly, raised his voice, and shouted: “35 million, the third time! Victory belongs to Procter & Gamble!”
After a long round of bidding, Procter & Gamble finally won the advertisement as it wished.
But the price they paid is also staggering.
The audience was stunned by this behavior of taking money to smash advertisements.
The concept of advertising marketing has gradually become popular in China.
Whether it is a state-owned enterprise or a private enterprise, they have realized the importance of advertising.
Many companies that advertise on CCTV, such as Sun God, Heart K, and other health care products have achieved good development, which has exacerbated everyone’s competition for high-quality advertising resources.
Yang Fei applauded with everyone, congratulating Procter & Gamble on winning the seven o’clock in the evening advertisement.
Su Tong asked without understanding: “Yang Fei, didn’t you say that you will win? Why give up?”
Yang Fei blinked at her: “Go back and talk.”
Although Su Tong had followed Yang Fei for so long and learned some commercial warfare techniques, she was still simpler than Yang Fei. At this time, she still didn’t understand Yang Fei’s tactics.
Procter & Gamble representatives who successfully won the advertisement were a little unhappy.
They originally wanted to raise the advertising price so that Yang Fei could pay more.
The results of it?
The bitter fruit they planted was eaten by themselves!
Who can imagine that the white washing powder, which has been chasing after it, will be persuaded at the most critical moment?
The P&G representatives looked at each other.
“Fine, take it down! We still need this advertisement.” The P&G boss waved his hand.
“What kind of routine does Yang Fei play? Why don’t you understand it?”
“They still want to fight, but the price is too high and may exceed their budget. After all, they just won a bid of more than 70 million yuan!”
“That’s right. Then I will be surprised. Their white laundry detergent, last year’s standard king, will not be on the list this year? Then last year’s standard king halo will soon disappear.”
“Hehe, isn’t that better? But, I guess Yang Fei is not so stupid! They must have a post-recruitment. There are a lot of advertising resources below!
“Do you want to continue blocking?”
“Well, it depends on the situation!”
Next, the host announced the five-second ad auction after entering the Biaowang ad.
After the news broadcast, there is a 30-second advertising period before the weather forecast.
This is also the most important manifestation of the commercialization of CCTV at the end of 1993.
In thirty seconds, six five-second advertisements can be inserted.
The first one is called Biaowang.
There are also five other advertisements. Although the effect is slightly inferior to that of Biaowang, they are also golden advertisements.
These five advertisements have become the objects of competition for the majority of participating companies.
And the entire bidding meeting has also reached a white-hot state here!
“Boss, do we still have to compete?” Wei Xinyuan asked.
Yang Fei said faintly: “Of course, I lost a city just now, so I must pull it back here. I won’t stop, you will keep holding up the card!”
“Okay, boss.”
At the beginning of the bidding, the sound of placards and quotations, one after another, like a tide, will flood the field.
To raise the card once is to increase the price by one hundred thousand.
At the beginning, everyone was calm, and everyone was increasing the price based on the quoted price.
Later, some companies felt that such bidding was too slow, so they directly started shouting, with a price increase of 500,000 or 1 million.
As a result, after ten minutes, the price soared directly to 20 million.
With the previous bidding as the bottom, everyone raised the sign and became more unscrupulous.
And everyone has a certain psychological endurance for tens of millions of quotations, and no more fuss or surprises.
Because everyone has to accept the fact that CCTV’s advertising has really increased in price, and the increase is scary. If you don’t have the strength, don’t come to test the water!
This year’s advertising costs are much higher than last year.
Many companies have insufficient budgets. Representatives called back on the spot to ask for instructions and report, asking their superiors whether to increase the budget.
The bosses who participated in this meeting personally discussed with think tanks.
Money here has become a number, and millions of dollars can only be bought for small inconspicuous advertisements. If you want to gain attention and get traffic, you must spend tens of millions!
The hard-earned money that entrepreneurs have earned here is a huge sum of money.
A young man sitting in front of Yang Fei , who was in his twenties, kept looking back.
Yang Fei found that this person had hardly held a card.
This is not uncommon. There are so many companies coming, and not every company has the strength to compete.
Many companies are invited to come and find that they do not have the strength to compete, so they will give up wisely.
Some entrepreneurs were greatly stimulated at this bidding meeting. They suddenly discovered that big companies are so awesome that they have finally seen the world. After returning, I worked hard and looked forward to the next year’s battle!
Yang Fei looked at the young man in front of him, and suddenly recognized him, and asked, “Are you Hu Zhibiao?”
“Yes, I am Hu Zhibiao! Boss Yang, do you recognize me?”
“Haha, recognize it, the boss who loves more vcd!” Yang Fei smiled mildly.
Hu Zhibiao turned around happily and stretched out his hand: “Boss Yang, hello, you are my idol!”
Yang Fei shook hands with him: “Make progress with each other.”
Hu Zhibiao founded his own company in July 1995. At that time, Jacky Cheung’s “I Love You More Every Day” had just hit the pop music charts. He liked to sing karaoke, so he said that he would use it. , There is the vcd brand of “Aiduo”, which has a reputation for a while.
Now Hu Zhibiao, who has just established the enterprise, is not a bigwig. He is really coming to participate in this bidding meeting to watch the excitement.
Looking at the tens of millions or tens of millions of quotations from other companies, Hu Zhibiao admired and vowed secretly that today, next year, he must bid for tens of millions like them!
The bidding continues.
“Thirty-five million!” Unilever’s representative shouted a high price, refreshing everyone’s bidding.
“Boss, are you still following?” Wei Xinyuan asked.
“Follow!” Yang Fei said lightly.
This ad, 35 million is still worth following! 8)