The Richest Man Yang Fei - Chapter 610
Chapter 609 German uncoordinated
Yang Fei smiled slightly, as if getting up early in the morning and drinking a bowl of hot porridge, he was all comfortable!
He had been playing smoke bombs before, battling P&G, and Unilever, fighting hard when fighting, but gave up at a critical moment, giving people an indomitable momentum.
For another period of time, the entire Beauty Group did not offer a price, as if it had disappeared and no longer participated in the bidding.
And when the last five-second advertising auction started, Yang Fei directly quoted a high price of 22 million yuan, and a single sentence calmed everyone.
If a person or an enterprise is too strong, it will indeed generate a strong pressure, which will be overwhelming.
Yang Fei’s quote just now has such a momentum.
Apart from sighing, everyone can only applaud and congratulate Yang Fei and the white natural soap powder.
Su Tong finally understood Yang Fei’s previous intentions, and couldn’t help but smile slightly: “You are too powerful, even I am hiding it.”
Yang Fei patted the back of her hand: “Otherwise, how can there be such a surprise effect?”
Su Tong smiled and said: “Fortunately, you didn’t scare me!”
Then there will be competition in other advertising periods.
The more popular ones are TV series advertisements.
TV series, in the nine years or so, still produced a lot of high-quality products.
For example, the Romance of the Three Kingdoms in 1994, the Romance of the Sui and Tang Dynasties, and the prime minister Liu Luoguo, have all set off an upsurge in ratings.
In the TV series advertising competition, Yang Fei whispered: “Our shower gel must win the best advertising time in this period.”
Xie Guiyan hummed: “Understood.”
For advertising, Yang Fei really spent his money!
The three major brands under his name were all in the prime time of CCTV, with high prices.
From the very beginning of TV drama commercials, there was a wave of competition.
Entrepreneurs who have not been able to show their talents in the time period of Biaowang will naturally show their abilities at this moment.
Yang Fei continued the same trick. From the beginning, he quoted a high price to scare away some people.
Weinan Winery is in close pursuit, competing with cleansing body wash.
Failing to win the bid, and not wanting to buy those five-second advertisements at a high price, the boss of Weinan Winery bet all the treasures on TV drama advertisements.
At the end of the competition, only Cleansing Body Wash and Weinan Winery were bidding.
At this moment, the owner of Weinan Winery answered the phone, his face changed suddenly, and he got up and said: “If something happens temporarily, cancel the bidding.”
After speaking, he hurried away with someone.
The audience was in an uproar.
Some people are even more suspicious, is this person invited by Yang’s mother?
In the previous bidding bid, Weinan Winery’s bid exceeded 70 million yuan, which seemed very abnormal. Now it is bidding with Yang Fei. After the price is high, Weinan Winery directly withdrew from the competition!
Such people are really like childcare.
Only Yang Fei knew it well and knew that Jiang Wanxia’s actions had paid off, and she just laughed it off at the moment.
Weinan Winery retreated without a fight, and Yang Fei’s cleansing shower gel successfully won the best advertising spot in a TV series.
This year, Yang Fei’s advertising investment on CCTV exceeded 100 million!
The total investment of Beauty Group in advertising will be close to 200 million!
Such a large publicity is only for the launch of the two new brands of Meisi and Cleansing.
With such a large handwriting, how can the average company survive?
Companies with slightly lower interests or deviations in any of the links will cause them to fall into a situation where they will not recover.
The bidding meeting was finally over.
After a few hours, although my buttocks hurt when I sat down, everyone felt that it was a worthwhile trip.
Even a company that hasn’t won an advertisement has at least gained insights, knowing that there are so many great people in this hot land, and knowing that even bidding for a price can be used in business warfare!
At the end of the game, Hu Zhibiao once again held Yang Fei’s words and said something like long admiration.
“Boss Yang, you are the master of brand operation. With your successful operation, the brand Jiebai has become the most valuable leading brand in the domestic daily chemical industry! You are a role model for me to learn from!” Hu Zhibiao’s face flashed with excitement Light.
Yang Fei still admired this young man who was slightly older than himself.
This is an ambitious young man who dares to fight, dare to think and do.
Yang Fei couldn’t help but want to give him some advice after hearing him talk about a lot of brand strategy and so on.
“Mr. Hu, brand operation is of course very important. But what is more important is the company’s excellent products, solid management, and an open-minded learning attitude. If the product is not too hard, even if the brand is hyped through the standard king, But it was only overnight.”
Hu Zhibiao listened, thoughtfully, as if he understood, but he didn’t seem to understand.
The halo of Biaowang is too strong.
The brand of Jiebai succeeded because of Biaowang.
Therefore, many people have neglected that it was already well-known long before it won the bid. Moreover, Yang Fei has been devoted to making products. White natural soap powder is the cornerstone of its success.
Before Biaowang, Yang Fei had perfected the operation and management of Jiebai, and even owned several 100,000-ton factories, which ensured that after winning the Biaowang, the production capacity could meet the rapidly growing market demand. .
The reason why many standard king enterprises quickly became famous and quickly decayed, one of the biggest reasons is that morality is not coordinated.
Take a winery as an example. The annual output of their factory is already very low. They competed at a high price to become the queen of the standard. Sales soared, and the output could not keep up with the supply. In order to make money, wineries use inferior wines from other wineries to impersonate their own brand wines, and even use blending behavior.
In order to make money, one’s own company resorts to fraud, this kind of self-interested behavior, once it is reported, it is immediately dead.
Sudden success is the easiest to confuse people.
Many people made money in the first year, thinking that they would earn more in the future, so they blindly expand and consume blindly. In the coming year, the economic situation is not good, their income is sharply reduced, and their assets are insolvent, and they immediately fall into an economic crisis.
This article applies not only to enterprises, but also to personal financial management.
Yang Fei gave Hu Zhibiao some advice, and also wanted to help this young and promising entrepreneur, hoping that he would avoid detours in the future and truly make the national brand and enterprise bigger and stronger, not just a flash in the pan.
Hu Zhibiao said gratefully: “Boss Yang, I have written down all your words. I have time, I will make a special trip to Taohua Village to ask you about the management and management of the enterprise.”
Yang Fei gave a hum and waved his hand: “Get together again when you have time.”
Entrepreneurs are enthusiastically discussing this year’s Biaowang topic.
Meisi shampoo has become a new generation of standard king, and it has also become the target of the media to chase and interview.
Zhu Zhongnan gave an impromptu speech when interviewed by reporters on behalf of Meisi Shampoo.
Yang Fei whispered to Su Tong to go upstairs in the Media Center and talk to Ms. Tan.
As soon as she entered the reception room, Ms. Tan smiled with a spring breeze: “Happy cooperation!”
Yang Fei smiled: “Happy cooperation!”
There are overtones in the words of the two of them, but they don’t have to say it, they are tacit understanding.