The Richest Man Yang Fei - Chapter 623
Chapter 622 A genius idea to double sales
Of course Yang Fei did not come to inspect the sanitation work.
He is looking for problems in the production process.
Although Yang Fei rarely visits a toothpaste factory, he has not relaxed the supervision of the factory.
He uses toothpaste produced in his own factory every day, three times in the morning, noon, and night, and three different toothpastes.
Yang Fei recently discovered that the quality of toothpaste has declined.
He wanted to come and watch it a long time ago, but he has been busy with dealer conferences and advertising bidding. Until recently, he had time to come over.
Judging from Yang Fei’s experience, the toothpaste has such a peculiar smell, mostly due to infection of microorganisms during the production process.
Ordinary consumers may not feel anything, but Yang Fei is not only brushing teeth, but also investigating toothpaste, so he can find it with great care.
Common microorganisms in the toothpaste production process include molds and yeasts, Pseudomonas aeruginosa, Staphylococcus aureus, **** coliforms, and Gram-positive and Gram-negative bacteria.
The total number of colonies is mainly used as a sign to determine the degree of contamination of food products. At present, the state stipulates that the total number of toothpaste colonies shall not exceed 500cfu/g.
As long as the total number of colonies meets the national standard, there is no problem with toothpaste.
But Yang Fei has stricter requirements for his products!
Above the national standard, Yang Fei has his own set of more demanding standards.
There are many ways of microbial contamination in toothpaste. The common ones are air pollution, raw material pollution, production water pollution, production equipment pollution, container and piping system pollution, and production personnel pollution.
In the toothpaste production process, the control of microorganisms refers to the technical solution used to kill pathogenic microorganisms on the transmission medium.
After years of hard work, technical experts from Germany Budich International Co., Ltd. have developed a special agent for disinfection, sterilization and anticorrosion. It is a new type of compound, the main component is food-grade hydrogen peroxide silver ion, and it has high efficiency, Special agent for broad-spectrum, sterilization, mildew removal and antiseptic.
Oktax can quickly kill more than 200 types of microorganisms, including spores, bacterial spores, fungal spores, actinomycetes, mycobacteria, yeasts, molds, mycotoxins, and viruses, to meet the requirements of commercial sterility.
At the same time of disinfection and sterilization, OCTAX can restore to oxygen and water by itself, leaving no traces, no secondary pollution, environmental protection and safety.
Since the 1990s, my country’s health management department has approved Oktax to be used in water treatment, food processing, aquaculture, and deodorization.
The toothpaste factory also uses the Oktax sterilization method.
However, in the production process, various bacterial infections will inevitably remain.
When Yang Fei’s toothpaste felt something was wrong, he knew that something went wrong in the production process.
Walking and touching all the way, Yang Fei’s white gloves gradually turned gray and black again.
Li Liangzhao smiled awkwardly: “Boss, many of these are dead spots in hygiene, so there is some dust. In fact, our factory’s quality control management is the best.”
Yang Fei left his footsteps, pointing to the machine and said: “The pollution of production equipment will cause toothpaste hygiene problems. Some dead corners of the production equipment will adhere to static paste, and it is also very easy to breed and multiply bacteria. If it is not removed in time, it may fall. Contaminate the paste in the pot and even cause serious pollution.”
Li Liangzhao repeatedly said yes.
Yang Fei said: “I’m not here to pick someone’s thorn, I’m here to solve the problem. Director Li, do you usually come to the workshop?”
“Yeah, here.”
“You will come more in the future. As the top management of the factory, you have an inescapable and important responsibility for all departments in the factory, you know?”
“Yes, boss.”
“In addition, compared with other production links, the workshop containers and pipelines are more difficult to sterilize and disinfect. It is not easy to completely kill the microorganisms in the pipelines. Because the production pipelines have not been purified and disinfected for a long time, the production water is infected with bacteria when passing through the pipelines. , Molds, yeasts, etc., will produce a biofilm after long-term use.”
“Well, it makes sense.”
“Biofilms are mainly microbes mixed with impurities that are adsorbed on the inner wall for a long time, and the stroke is very viscous. In addition, the water pipe has small diameters, many bends, and slow water flow. It is difficult to clean and replace. These dead corners are precisely What we need to pay attention to.”
“Yes, boss. The inside of the pipe is indeed a bit dirty, but it’s not easy to clean.”
“In this way, when we shut down for maintenance every week, we should clean up the containers and pipes! We must strictly demand ourselves and treat every aspect of production with the attitude of a major international brand.”
“What the boss said is extremely true. Then add a work regulation, and during weekly maintenance shutdowns, containers and pipes are required to be cleaned.”
Li Liangzhao couldn’t help but sigh, the boss looked young, but he was so old!
Let alone a young man like Yang Fei, even Li Liangzhao has been immersed in this trip for more than ten years, and never thought of these details!
Yang Fei said: “Also, the quality of raw materials must be controlled. You must always remember that the product is the life of the factory! Only better and better products can produce better and better benefits!”
Li Liangzhao said: “Raw materials, we have always only imported the best.”
Yang Fei said: “Our toothpaste, which kind of abrasive is used now?”
“Calcium carbonate.” Li Liangzhao replied, “This kind of abrasive is cheap and easy to get. We use precipitated calcium carbonate which is better than calcite, and the friction is not so great. The damage to the glaze is also less.”
Yang Fei said, “Well, this can be considered more conscientious. Those small toothpaste factories use calcite. I know you are out of cost control considerations. I suggest that you change to water-insoluble sodium metaphosphate, or α in the future. Aluminium hydroxide is used in combination with calcium pyrophosphate crystals. These raw materials are a bit more expensive, but they have moderate friction and are more compatible with fluoride.”
Li Liangzhao thought for a while and said: “Boss, or else, we only use these more expensive ingredients in high-end toothpaste? After all, the low-price market is also our advantage. For more consumers, what they need It’s an inexpensive toothpaste, regardless of the quality of one of the ingredients.”
Yang Fei said, “Yes.”
When Li Liangzhao saw that his opinion was adopted by Yang Fei, he smiled, thinking that the boss is still good and he can listen to his opinions.
Yang Fei said: “Talk about the decline in sales! What do you guys say?”
Li Liangzhao pondered: “Boss, I don’t think the problem lies in the product. The quality of our products has always been stable.”
Yang Fei said, “Well, do you have a way to increase sales?”
Li Liangzhao said: “To be honest, our market share is already very high, and only a few foreign brands of toothpaste on the market can compare with us.”
Yang Fei said: “Since there is a certain number of users, it is difficult to open up new markets. Under this premise, we can enlarge the opening of toothpaste! When the opening becomes larger, the amount of toothpaste squeezed out by consumers will increase each time. If the length and quantity are doubled, then our toothpaste sales will be doubled!”
Li Liangzhao and the others were shocked and inexplicably shocked when they heard this idea. They all felt that this was really a magical idea, a genius idea! 8)