The Richest Man Yang Fei - Chapter 646
Chapter 645 Launch 2 oxane campaign
Yang Fei glanced left and right, looked at everyone’s face, and said, “To defeat a product, what do you think is the most useful trick?”
“That depends on what company’s products.” Zhu Zhongnan said, “It’s not easy for a company as large as P&G to shake their position?”
Wei Xinyuan said: “Unless, their production itself has major defects.”
Yang Fei smiled slightly, thinking Wei Xinyuan knows market strategy better, and said: “Yes, unless their product itself has problems, otherwise, a Fortune 500 company like Procter & Gamble cannot be defeated by defeat.”
Zhu Zhongnan said: “With Procter & Gamble’s reputation, they can’t just let the quality go, right? We have studied their shampoos, and they are considered good in terms of raw materials, formulas, and craftsmanship.”
Yang Fei said: “What we want to fight is an asymmetrical war. Our local daily chemical companies may be able to win every battle, but in the end it will be difficult to win the entire war. Whether the war can be won, we will not go. Regardless of it, what we have to do now is to take every battle seriously!”
Zhu Zhongnan and others felt a tragic atmosphere after hearing this.
Yes, although local daily chemical companies are fighting at home, they cannot be compared with powerful foreign companies in terms of capital, strength, or technology and popularity.
Yang Fei entered the industry early, and he wisely chose the washing powder industry that foreign companies do not value very much. Using the vacuum period of foreign companies’ layout, he successfully made the brand of white washing powder the industry leader and successfully earned the first place. Pot of gold.
With such a family background, he then entered the shampoo industry and at least solved the big problem of capital needs.
And his investment in “Difficult to Break the Ship” also yielded a bumper harvest, allowing him to have enough funds to expand.
Along the way, Yang Fei always took steps one step at a time, taking a steady step first, and then taking the next step, absolutely not making blind expansion.
Many companies have fallen on the road of no return to blind expansion.
Su Tong Bufei is someone who knows Yang Fei and smiles: “Have you found the deficiencies in their products?”
Yang Fei nodded: “Remember when we developed the formula? I have repeatedly warned that there is absolutely no possibility of containing dioxane in the product!”
Everyone nodded.
Most of the people here are majors in chemistry or related majors and are no strangers to dioxane.
Dioxane is an organic compound, also known as dioxane. Colorless liquid, slightly scented. It is slightly toxic, irritating to the skin, eyes and respiratory system, and may cause damage to the liver, kidneys and nervous system. Acute poisoning may cause death.
And this very ugly chemical composition is indispensable in many chemical products, mainly used as solvents, emulsifiers, detergents, etc.
Dioxane is used as a solvent, reaction medium, and extractant in the manufacture of special fine chemicals such as medicine, cosmetics, perfume, and scientific research.
In addition, dioxane has a wide range of uses.
Dioxane is used as a solvent for cellulose acetate, resins, vegetable oils, mineral oils, soluble dyes, etc. It is also used to make spray paints, varnishes, plasticizers, lubricants, etc.
It can also be used as a chromatographic analysis reagent and a solvent for cellulose acetate and its derivatives, and as a solvent for cellulose acetate, vegetable oil, mineral oil, and soluble dyes.
Dioxane has the general characteristics of ethers. It is also commonly used as extractant in medicine and organic synthesis, as well as paint stripper, dye solvent and dispersant, and replaces tetrahydrofuran in polyurethane synthetic leather.
The dioxanes in cosmetics are all by-products of the main surfactants in shower gels and shampoos.
In shower gels and shampoos, the main surfactants are by-products brought in during the oxidation of alkyl groups during the manufacturing process, and most wash-off cosmetics contain them.
However, my country’s cosmetics regulations do not regulate the dioxane carried by by-products, whether it is raw materials or products.
Not only in my country, but also in the European Union, ASEAN, and island countries, the current cosmetics management does not regulate the by-product dioxane of cosmetic raw materials, nor does it regulate the introduction of dioxane into cosmetic raw materials.
Therefore, all the surfactants on the market produced by the ethylene oxide addition process contain different amounts of dioxane, and the cosmetics using such raw materials also contain different amounts of dioxane.
Generally speaking, wash-off cosmetics made from raw materials with polyoxyethylene ether structure contain dioxane.
Existing technology can also easily achieve dioxane-free cosmetics, but many manufacturers have not paid attention to this because the law does not provide for it!
The dioxane contained in the raw materials of our commonly used washing shampoos and shower gels is actually brought from the raw material alkyl ether.
Until 2007, the “Hygiene Regulations for Cosmetics” issued by the Ministry of Health required that dioxane is a banned substance in cosmetics.
Before that, the shampoos and shower gels we used more or less contained dioxane.
In retrospect, it was a terrible experience.
You know, dioxane is a very harmful substance. It contains anesthesia and irritation, and it has an accumulation effect in the body. It can cause liver and skin damage, even uremia, and carcinogenicity.
Yang Fei’s proposal of the term “dioxane” did not attract everyone’s attention.
Zhu Zhongnan groaned: “Boss, the cosmetics regulations do not stipulate that dioxane cannot be used. Moreover, many foods we usually eat also contain such substances to a greater or lesser extent. Like sea fish, grilled chicken, and meat. Products, tomatoes, ketchup, peppers, coffee, etc., contain 10 to 100 ppm of dioxane.”
Yang Fei nodded: “The law is also constantly being improved The law does not provide for it, because we have not yet realized the harm and importance of this point. As China’s chemical professionals, we are also in the daily chemical industry. Entrepreneurs, for the health of consumers, should take the lead in proposing this concept and bring it to the attention of the general public.”
Su Tong couldn’t help but smile. Yang Fei is so smart. He obviously wants to attack other brands, but when he speaks it out, he immediately became tall and famous, and he became famous!
Yang Fei said: “Our products do not contain dioxane. This can be tested by any institution! Then, we have an obligation to tell customers and let them have the right to know. In the end, do they choose products that contain dioxane? Or choose our products that do not contain dioxane? That is their business.”
Wei Xinyuan showed a knowing smile. After following Yang Fei for more than two years, he had long understood that Yang Fei’s most powerful thing was his head and mouth!
Zhu Zhongnan said: “Boss, what do you mean, we just attacked Procter & Gamble with dioxane as a gap?”
Yang Fei said solemnly: “We are not targeting a certain brand! We are targeting all shampoos and shower gels containing dioxane, and even all cosmetics and skin care products!”