The Richest Man Yang Fei - Chapter 647
Chapter 646 First round
Almost overnight, all the media were discussing a chemical term: dioxane!
With the improvement of people’s living standards, people are paying more and more attention to their health.
Many people suddenly discovered that there are more people with cancer around them, and many relatives and friends, at a young age, died of this cancer or that cancer.
In the past, in our memory, our grandparents would live to 70 and 80 years old, and their parents can still do things healthy when they are in their 50s or 60s.
However, many people are horrified to discover, why so many middle-aged people get cancer?
The implementation of weekends also allows more people to spare time from heavy work and housework to pay attention to their own health. If you don’t check or know, you will be shocked when you check. They think that their body is top-notch, and it turns out that there are many problems. Up.
Many people do not smoke or drink, and their daily routines are regular, but they are sick!
At this moment, the domestic media blew a gust of wind, that is, “dioxane.”
Which newspaper and magazine was the first to report?
This is not important anymore.
The important thing is that the whole society is discussing the carcinogenicity of dioxane!
What is dioxane for ordinary people? How is it produced? They don’t know or understand.
But when someone told them that dioxane was contained in their daily care products and cosmetics, all citizens were shocked!
Toiletries and cosmetics, just like our food, are in contact every day. Some people are very diligent and have to take three baths in the morning, midnight and evening!
If even these products contain dioxane, which may cause cancer, do you still have it?
This is equivalent to the food we usually eat. If the food contains toxins, what kind of situation is it?
Human life is inseparable from daily chemical products.
Everyone knows that daily chemical products are chemical products, and chemical products are more or less harmful to the human body.
Those harmful ingredients, as long as they are controlled within a certain range, will not have an impact on daily life.
Just like a plastic water bottle, it’s okay to drink water at room temperature, but if it’s used to drink hot water, or even hot oil, it’s extremely toxic.
In the beginning, daily chemical companies such as Procter & Gamble did not realize the importance of this nationwide discussion, and did not expect that this discussion was a sharp arrow shot at them!
The discussion became deeper and deeper, and more and more people began to pay attention to the choice of daily chemical products.
In most people’s minds, the more expensive the better, and the safer it is. Just like the decoration, when decorating, you can’t wait to pretend to be as luxurious as possible, but you forget that most of these decoration materials are not natural products and contain toxins.
Meise shampoo came out in due course, and they took the initiative to request the authority to test the dioxane content of our products.
It turns out that Messi shampoo does not contain dioxane!
By doing this, Yang Fei first stood firm on his heels before attacking others.
After the self-inspection report of Mess shampoo was released, those who were in trouble sent all the shampoos and shower gels available on the market for testing.
The results of the inspection were quickly made known to the world and published in a national daily newspaper with a huge circulation.
The title of the article is: “The carcinogenic devil in daily chemical products-dioxane appears!”
This article, starting from the molecular structure of dioxane, introduces the causes and hazards of dioxane in detail.
At the end of the article, various indicators and data of this test are attached.
Several famous brands of foreign companies are on the list!
Suddenly, the wind was rumbling, and the grass and trees were all soldiers.
P&G’s senior management was shocked and inexplicably shocked after hearing the news!
Who was this person who had nothing to do and provoked this test?
Isn’t it normal that there is a little dioxane in daily chemical products?
So many countries and regions around the world have not issued regulations prohibiting use. What are you beeping here?
Procter & Gamble is a large international company. To deal with such trend issues, it has its own measures to deal with it, that is, let it be cold!
Whether it is rumors or slander, no matter how hot it is, it will naturally disappear in a few days.
At that time, consumers should buy or have to buy.
However, the development of the matter exceeded the expectations of P&G’s senior management.
Rather than retreating, the heat has intensified!
None of the companies named by the newspaper responded positively.
The collective silence of the enterprises immediately aggravated the speculation of consumers, who became more and more convinced that the products of these enterprises must contain dioxane.
One wave has not settled, another wave has risen.
After several consumers have used a certain brand of care products for a long time, they were diagnosed with cancer in a company’s physical examination!
Originally, cancer should be cancer. This is fate and must be recognized.
But the heated discussions in newspapers and magazines reminded them. Could it be that these sanitary products are to blame?
As a result, they submitted a lawsuit to the court and sued this well-known foreign company!
One stone stirred up a thousand waves!
Consumers are more cautious about buying care products.
At the same time, January 1st of 1996 came as scheduled, and the advertisement for Meisi shampoo was officially broadcast on CCTV!
The dioxane-free Meisi shampoo, coupled with the effect of advertising, immediately sold hot!
Procter & Gamble has already made price-cutting promotions aimed at targeting Mesil shampoo.
However, they found that Meisi shampoo did not have a price cut or a promotion, but a stable price!
Something more surprising happened.
The sales of several shampoos under the name of P&G have plummeted during the period of big sales!
Feedback from distributors in various places was also passed to the desks of P&G executives.
They were shocked to find that the initiator was dioxane!
Where is the dioxane coming out of it?
Who provoked this topic on earth?
P&G executives had no time to think about it and immediately started emergency public relations.
They also invited the most authoritative official organization in the country to test their own products.
Regardless of the process, the final result is that the content of dioxane in the products under the name of P&G is within the allowable range, which does not affect the use, nor will it cause pathogenic effects on consumers.
Procter & Gamble immediately issued a statement and announced the official agency’s test results.
At the same time, Procter & Gamble Company actively promotes public relations and makes positive announcements to eliminate the adverse effects of the dioxane incident.
The situation gradually subsided, but it took a lot of time to come and go. Procter & Gamble’s market share has been taken away by Mess.
When Yang Fei saw this news, he had to admire, integrating social resources to influence public opinion and guiding the news media to report positively. Procter & Gamble performed well.
Of course, this good show of dioxane was directed by Yang Fei.
And what he learned was P&G’s tricks to clean up Bawang shampoo in later generations.
It’s just that he performed it in advance.
At the beginning, the Overlord was so reorganized that he could not resist, and quickly collapsed.
But Procter & Gamble has a surprisingly safe pass!
The comparison between the two proves that P&G is extremely powerful and the national brand is extremely fragile.
Yang Fei was lost in thought, unable to win a battle, so he had to find another countermeasure.