The Richest Man Yang Fei - Chapter 660
Chapter 659 Writing with silicone oil
Yang Fei’s passionate voice has been echoing in the conference room.
“Each war zone must formulate corresponding promotional offers based on the actual local conditions. All the discounts are stronger than our opponents! We have not been afraid of anyone than the price!”
“Promoters must go to various retail terminals to promote our products. In order to cooperate with this industry war, we will hold a number of activities. One is planned by China Toothpaste, and cooperates with the WHO to conduct oral knowledge tours across the country. Speaking, we have held this event last year and achieved good results. We will continue this year and increase our efforts to provide free treatment opportunities for dental patients in need.”
“In addition, we will also engage in a’Whitening Natural Soap Powder, Clean Blue Sky Action’. We will invite many famous singers to join in to tour in more than 30 major cities across the country to promote the concept of environmental protection, also for our clean white detergent. Promotion.”
“The second film prepared by Huayi Company will be selected for national roles. It is our Meisi anti-dandruff shampoo that is titled for this audition contest. The theme slogan is: Youth is flying, I am so confident !”
“…”
In order to meet the challenge, Yang Fei racked his brains, thinking one after another.
I just shouted slogans, but now I’m talking about actual combat.
Yang Fei’s words let everyone see the smoke of the future, and also let them see the hope of victory.
“If it’s just these promotions and activities, then we can only be considered passive!” Yang Fei said slowly, “We can’t always be passively beaten, but we must take the initiative!”
When Wei Xinyuan and others listened, they knew that the boss was going to make a big move.
Yang Fei looked around and said: “How to fight, you will soon feel. I believe that everyone here is my most loyal partner of Yang Fei. I also believe that everyone is willing to work with me. Advancing and retreating, so I will tell you my plan without reservation.”
Everyone pricked their ears to listen.
Yang Fei said: “When I fought the dioxane battle last time, I also mentioned a word. I wonder if you still have any impressions?”
Everyone didn’t speak, because they couldn’t guess what Yang Fei was going to say next.
Yang Fei said: “As a giant of mass marketing, P&G has a strong influence in shaping media and public opinion. Good communication with mainstream media can guide the public. However, although P&G seems to have won the battle of dioxane, the whole scene The war has developed in a direction that is not conducive to it. Because consumers are beginning to doubt the credibility of this brand!”
Zhu Zhongnan said: “Yes, many people around me were previously loyal users of P&G products, but they have recently begun to waver. It used to be because there was no better choice, but now they have Meisi, Meifang, and Feiyang. Three brands can be chosen.”
Yang Fei smiled and said, “Mr. Zhu, you are sparing no effort to promote our company’s products. This is very good.”
Zhu Zhongnan said: “This is what it should be. We must first influence the people around us before we can influence more people.”
Yang Fei said in a deep voice, “In the shampoo formula, in addition to the hidden culprit of dioxane, there is also a healthy killer called silicone oil!”
Everyone’s expressions were refreshed.
Yang Fei said: “The scientific name of the silicone oil we usually call is polydimethylsiloxane. It is viscous and incompatible with water. This chemical substance originated in World War II and was used to shock and stabilize precision instruments. It was not until the 1970s. , Silicone oil is widely used in the daily chemical industry.”
Silicone oil did not enter our country until the 1990s, and it was quickly accepted by the daily chemical industry, and it was widely used and spread.
So, why do we use silicone oil in our daily chemical products?
Our hair actually has a lot of switches, which are cuticles.
The cuticles will open when heated, and the cuticles will be damaged, and the hair will become dry and knotted.
Silicone oil is viscous and will fill up the open hair scales, so that it feels smooth to the touch and looks shiny.
In this way, everyone feels that their hair quality seems to have improved.
“Silk-smooth!” This slogan is believed to be familiar to many people.
The reason why it is silky smooth is because the silicone oil plays a role.
For a period of time, silicone oil was used as a prosthesis product for breast augmentation for women. After being used for more than 40 years, in the early 1990s, it was discovered that it might cause a decline in human immune function or cause cancer and was banned in Europe and the United States.
Since then, talk about the harmful effects of silicone oil on the human body has quietly emerged.
So, should silicone oil be used in shampoo?
Due to different habits, consumers in Europe and the United States generally use shampoo first, then conditioner, at a cost of two.
While most consumers in East Asia are accustomed to using shampoos that combine shampoo and care, the conditioner market is far from mature.
Based on the above reasons, in order to maximize profits, some businesses fabricate the lie that silicone oil is harmful and recommend consumers to use silicone-free shampoo. When consumers ask: What should I do if the silicone-free shampoo is not smooth enough? The business will answer like this: just use conditioner. Why does conditioner make hair smooth? This is the secret that businesses will not tell consumers: because the conditioner contains silicone oil.
Silicone oil is currently the most ideal and safest shampoo product additive because of its safety, harmlessness and good softness and air permeability. It has the effect of protecting, lubricating and brightening hair.
But this statement is not absolute.
The safety of silicone oil is only harmless to the human body at a certain concentration.
If the concentration of silicone oil exceeds the standard, long-term use will cause irritation to the scalp.
The rumor that the use of a certain brand of shampoo will cause hair loss is not groundless.
Yang Fei is now using the keyword silicone oil to fight an advance information war!
“Our shampoo does not contain silicone oil? Some contain, some do not, but we will indicate in the ingredient list to facilitate consumers to choose. And some brand shampoos will not be labeled. Only emphasizing the softening effect of shampoo, this is actually a kind of disguised non-information!” Yang Fei said, “We will seize this point, make a fuss, make a big story!”
“Remember, we are not against silicone oil, but against this right not to inform! Consumers need to consume clearly, they have the right to know what may be harmful ingredients in the shampoo they use every day, if one day they are bald , I don’t know who the culprit is, is it very useless?”
“Our products are marked with the silicone oil content, and this is our chance of winning!”
Zhu Zhongnan and others thought, the boss is really good at fighting a commercial war!
Moreover, this deployment began as early as last year!
A small product ingredient list can also be used to make a big article!