The Richest Man Yang Fei - Chapter 663
Chapter 662 Nobody is afraid of Beautiful Daily Chem
In Yang Fei’s mind, he probably knew who secretly photographed the company’s formula secrets. Anyway? Dream?
After talking with Jiang Wanxia, he called Su Tong.
Su Tong was knocking the melon seeds, and from time to time there was a crisp sound of cracking melon seeds.
“Yang Fei, when are you coming back?” Su Tong asked.
“In a few days, I will go back when the battle conditions stabilize.”
“I’m a guest at Sister-in-law Qingqing’s house, and she wants me to ask you a happy new year.”
“Haha, it’s fine!” Yang Fei thought of sister-in-law Qingqing, and a big fleshy ball flashed in front of her eyes.
Su Tong said: “How is it? Does P&G have any big moves?”
Yang Fei talked about the content of the meeting.
Su Tong said: “These crooked nuts are really good at playing, and I deliberately don’t let us spend the holidays.”
Yang Fei said, “It’s okay. Soldiers will stop you, and the water will cover you. Where’s Su Yingying? Is she by your side?”
“No, she has her own relatives to leave.”
“What’s going on in her house lately?”
“What’s the matter?” Su Tong smiled, “Why do you care about her so much? If you miss her, I will find her now and ask her to call you back.”
“Hehe, what do you think! I ask you, Director Su, what’s the matter recently?”
“Big event? What’s the major event in Director Su’s house?” Su Tong asked back.
When the sister-in-law Qingqing heard it, she smiled and said, “You stay at home with your mother every day, don’t you know? Su Yingying’s mother has cancer. She is treated at the best tertiary hospital in the provincial capital. I heard that it has spent tens of thousands of dollars. It may not be cured!”
When Yang Fei was on the phone, he heard the loud voice of Qingqing’s sister-in-law, and he knew more in his heart.
Su Tong was surprised: “Really? How long does it take?”
Qingqing’s sister-in-law said: “It’s been a few months, and now I have to go to chemotherapy on time and take medicine. My hair is almost lost, and people are as thin as a monkey. Oh, that appearance is simply unsightly. . It makes people feel sad and uncomfortable. You say, how come this good-natured person gets such a disease? If this person is poor, he can’t afford to give birth, can’t afford to die, and can’t afford to get sick!”
Su Tong said sadly: “Yes, yeah. It’s so pitiful. Yang Fei, let me tell you, Su Yingying’s mother…”
Yang Fei said, “I see.”
Su Tong asked curiously: “Why did you suddenly ask about her?”
“It’s okay, just ask casually. When I come back, let’s go to Director Su’s house to visit her together.”
Su Tong didn’t care, and smiled: “You, the boss, are really too careful. After worrying about the company’s major affairs, you still have to take care of the little things of our secretaries.”
Yang Fei said meaningfully: “The secretary is nothing trivial!”
The two chatted for a while, then reluctantly hung up the phone.
On the first day of the Lunar New Year’s Day, Yang Fei is the largest developed city in the country, and in this big city with a population of tens of millions, Yang Fei is unaccompanied and has no neighbors.
He began to miss the warmth of home and the excitement of Taohua Village.
Yang Fei divided the eight major war zones and launched the fastest emergency response plan. All agents carried out large-scale terminal promotions at the same time, with unprecedented discounts.
All brands under the Beauty Group will participate in this Spring Festival promotion. The general plan is to get as much as you buy, and get as much as you want. No cap!
The advertisement from the sales terminal reads: “The Beauty Group distributes New Year’s gift packages, buy one hundred get one hundred free, no cap! Don’t miss the opportunity, miss it and wait another year!”
No matter how much you buy, we will give you the same value of products!
Meili Daily seldom engages in big promotional activities. On the first day of the new year, it suddenly made such a large-scale feedback activity, which immediately won the attention of consumers.
Many people just came out to shop, and when they saw such a big promotion, they started buying and buying immediately!
Daily necessities are all necessities of life. They are used anyway, even if there is no shortage at home, if you see cheap ones, you can buy them and store them at home and use them later.
There are two types of people’s consumption. One is rational. If you know exactly what you need, you just buy this. There is another kind of blind consumption, which is not originally needed, but as soon as you see a promotion or everyone is rushing to buy, you will blindly follow the trend and buy it.
Many consumers who stood in front of foreign brand products were also moved by others: “What do you buy these for? They are expensive, and the activity is low. Go and buy beautiful daily chemical products. They have a big New Year promotion, and their bosses give out New Year benefits. , The event is only limited to three days, you can get as much as you buy!”
In doing so, Yang Fei also used his own way to treat his own body.
Procter & Gamble’s Spring Festival promotion is nothing more than to saturate the terminal market. It wants consumers to stock up on their products at home and not have to buy similar products for a few months. Then the sales of other similar products will naturally be bleak.
You do sales promotion, I also do sales promotion.
You buy a big bottle to get a small bottle, I buy a big bottle to get a big bottle!
Compared with cost and price, Meili Daily Chemical has never been afraid of anyone.
Even if the Spring Festival does not make money, but only earns yells, Yang Fei must stabilize the market.
As long as every family stocks beautiful daily chemicals, they use them every day, and it becomes a habit over time, and profits can be earned back in the future!
Cultivating customer loyalty is one of the most difficult tasks for companies.
Foreign brands have seen the promotion of beautiful daily chemicals, but they can’t do anything about it.
Their high cost operation and management costs are higher than that of local companies, they can’t buy one get one free.
As a result, they can only watch the promotion of Meili Daily Chemical in the Spring Festival booming.
In the war between industries, consumers will ultimately benefit.
This point was once again reflected in the battle of MEBO.
It is said that it is a three-day promotion, but it is far more than three days.
The deadline given by Yang Fei is: “As long as P&G is still making a big promotion, our big promotion will not be taken off the shelves! Agents must hold on to me, don’t be short-sighted, just see the benefits lost during this period of time! Making money is one thing! Long-term plan.”
Fortunately, the agents all trust Yang Fei. They unconditionally support the headquarters to fight this industry war. Some agents even mobilized their family members to become terminal promoters for free.
In order to compete for the end market, in some regions, the agents of Meili Daily Chemicals and the agents of Procter & Gamble are still fighting. In some shopping malls, the products of Mei and Bao are close to each other, and the promoters sometimes also Each initiates a verbal war for its master.
The entire daily chemical industry was also involved in the battle between Mei and Bao. All companies were also forced to make price adjustments, otherwise they would not be able to sell a bottle!
During the Spring Festival of 1996, the entire Chinese land was burning with heavy gunpowder of daily chemical wars!
Consumers can be happy, they can buy twice as much products at half the usual price!
Therefore, this Spring Festival, everyone is not going to go to relatives, but to go shopping in the mall to buy beautiful daily chemical products.
Some people give gifts instead of giving boxes of tobacco and wine. Instead, they send daily chemical products from Meili Daily Chemical Factory to their relatives, which is both economical and practical.
Procter & Gamble’s big promotion activities were not strong enough and lags behind Beauty Daily Chemicals. During the Spring Festival, the products were unsalable for a while. This may have badly damaged their senior management. They held emergency meetings to discuss countermeasures.