The Richest Man Yang Fei - Chapter 1490
Chapter 1488 Seize every family’s bathroom
On the second day, Wei Xinyuan and Xiang Qiao returned to Shanghai and met with Yang Fei.
Yang Fei asked: “I’m back so fast? Does Liu Jingwei agree to sell?”
Wei Xinyuan said: “Yes, boss, he doesn’t agree to sell the factory.”
Yang Fei laughed and said, “No, if you didn’t complete the task, you wouldn’t come back so soon. Mr. Wei, are you kidding me too?”
Wei Xinyuan laughed and said, “I’ll just say, I want to be careful in front of the boss, but I also concealed your insight.”
Xiang Qiao also laughed and said: “The boss is really too smart, he can see through our cleverness at a glance.”
Yang Fei waved his hand and smiled: “Stop flattering, let’s talk, what’s going on?”
Wei Xinyuan said: “Liu Jingwei does not want to sell the factory, but I proposed a new way of cooperation, and he agreed.”
Yang Fei said, “You don’t mean to put his factory under our group management, do you?”
Wei Xinyuan couldn’t help but gave a secret compliment, and said, “Nothing can be hidden from you.”
Yang Fei pondered: “What about the brand?”
Wei Xinyuan said: “He agreed to hand over the brand to us for operation.”
Yang Fei said, “What about the price?”
Wei Xinyuan said: “No money, give it to us. But in exchange, he can also produce our clean white brand products.”
Yang Fei smiled and said, “Of course, he is now a company under our Beauty Group!”
Wei Xinyuan said: “I think this way of mergers and acquisitions is also good, he has the ownership of the factory, but we also have the management rights, and the brand belongs to us completely.”
Yang Fei said, “Mr. Wei, you have worked hard! Drink celebration wine tonight.”
Wei Xinyuan said: “Things can go so smoothly, thanks to the boss’s command, but also from the Boeing 757. Without that private jet, I guess it would be difficult to talk about this acquisition.”
Xiang Qiao said: “That’s right! Last night, when we appeared at Liu Jingwei’s house, his surprised expression is still fresh in my memory. Our kind of big group’s behavior has completely suppressed him. It is estimated that he also understands that in the face of absolute strength, if he is not acquired, he will be crushed to death!”
Yang Fei said, “Mr. Wei, I am about to discuss something with you.”
Wei Xinyuan said: “The boss has something to do, please give instructions.”
Yang Fei said: “Our daily chemical products seem to occupy a large market share, but when we look at it carefully, we actually only have one clean white brand. And this is a very dangerous thing.”
Wei Xinyuan didn’t understand what Yang Fei was referring to, and asked, “Why do you say that?”
Yang Fei said: “It’s like a family with only one child. If the whole life is safe and sound, then of course there is no problem. But if something goes wrong, the child died, or the middle-aged patient died, then the family I lost my independence.”
Wei Xinyuan said: “Boss, are you worried that our brand will go wrong?”
Yang Fei said: “A person has no vision, there must be near worries! A brand is equivalent to a child’s family, and the ability to resist risks is too low. Once an accident occurs, it will be a devastating blow.”
Wei Xinyuan said: “This? What accidents can happen? Most companies only operate one brand.”
Yang Fei said: “The market for a brand will be saturated, no matter how good you are, there will always be people who don’t recognize the brand.”
Wei Xinyuan said, “This is true.”
Yang Fei said: “So, we have to create another brand. A brand with a different positioning from that of Pure White.”
Wei Xinyuan said: “Different positioning? Does it mean functionality?”
Yang Fei said: “Function is on one side, and price is on the other. We want to create a brand with higher quality.”
“Higher quality means higher price.” Wei Xinyuan said, “That is a higher-end brand? Our white laundry detergent and natural soap powder are already high-end products. Will it be homogenized? ”
Yang Fei said: “The times are developing, and consumers’ requirements for products are also increasing. We launch new products of brand-new quality with a slightly higher price, but we cannot divorce the masses and turn daily products into luxury goods.”
Wei Xinyuan said: “Boss, I agree with your idea. Small companies generally have only one brand, but large companies, like P&G, have multiple brands for each product, giving consumers more choices.”
Yang Fei said, “Let me tell a story. There was a student who started a business and opened a milk tea shop. At the beginning, he only opened one. The business was very hot, but he still lost a lot of business. I opened a milk tea shop that sells the same things, but with a new sign, the business is also very hot. Many customers say that this one is not delicious, that one is delicious.”
Wei Xinyuan smiled and said: “This is called the selection effect. Consumers are accustomed to choice.”
Yang Fei said: “Yes, we just want to provide consumers with one more choice. What if he really doesn’t like whiteness? Maybe because of packaging or other reasons? We often don’t like one because of a subtle reason. People or things, but if we change the time and the package, maybe we like it.”
Wei Xinyuan said: “Do you want to build Jieba into another brand?”
Yang Fei said: “No, Jieba is a brand. We will make it history if we don’t use it.”
Wei Xinyuan took a breath!
Yang Fei spent so much effort to acquire Jieba, but it turned out to be just to destroy it?
Yang Fei said: “The new brand we are going to launch is called Good Mom.”
“Good mother?” Wei Xinyuan and Xiang Qiao asked back at the same time.
Yang Fei said, “What’s wrong? Doesn’t sound good?”
Wei Xinyuan said: “This? A brand, can it be named like this?”
Yang Fei said, “It’s surprisingly catchy , I think it’s not bad, right? I even thought about the ad slogan. “Good mother washes clothes, just use mother’s laundry detergent. ”
Wei Xinyuan smiled and said, “It’s amazing. This ad word is good.”
Yang Fei said: “We must pay more attention to the quality of the good mother brand and attract real good mothers to buy it.”
Wei Xinyuan said: “Jiebai has been sold for so many years, and it is indeed a bit saturated. Now it is time to launch a brand new brand.”
Yang Fei said: “In addition to launching new brands, we also have to launch new products, such as dish soap and hand sanitizer, which can be made. We want to enrich the product line of daily chemicals and we must set a goal: to occupy the bathroom in everyone’s home! ”
Xiang Qiao couldn’t help but grinned, and then quickly said, “I’m sorry, boss.”
Yang Fei said: “Laugh if you want to laugh! The economy of the bathroom is not small! Washing powder, hand sanitizer, detergent, toothpaste, soap, shampoo, shower gel, etc., are usually placed in the bathroom. We can occupy it. Every family’s bathroom, then our group is a successful group!”