The Richest Man Yang Fei - Chapter 654
Chapter 653 Lose half of the country
Yang Fei’s strategy for the second battle was to use the judgment of P&G’s senior management on the market to steer their decisions in another direction.
In the other direction, it may be blossoming, or it may be an abyss.
Head and Shoulders executives used their international experience to frame the China market, but found that they had taken a detour.
However, they did not feel that this strategy was wrong.
It is very difficult for a person to clearly recognize his own mistakes.
They felt that if a product had to change its function, it would of course need to adapt to the market again, so they increased their investment. On the one hand, they developed the hairdressing function of Head & Shoulders shampoo, and on the other hand, they used advertisements to promote the new concept of hairdressing.
Whether they admit it or not, Head & Shoulders’ market share has been declining. This is a fact.
In sharp contrast, Meisi’s anti-dandruff shampoo is smooth sailing, the banner is high, and the market share is soaring!
One month later, Meisi shampoo accounted for a third of the anti-dandruff shampoo market, and it also had a 15% market share in the overall shampoo field in the country!
This achievement greatly exceeded the goal set by Yang Fei!
In an interview with the media, Yang Fei said: “We are not interested in scale at all. I am only interested in whether Mesi shampoo is favored by customers. Our goal is to build a leading brand in the daily chemical industry.”
This sentence was published by the original media and was dubbed by fans as “the most compelling words of the year”.
At the same time that Meisi Anti-dandruff shampoo is selling well, Beauty Group has launched two new brands, Meifang Soft Shampoo and Feiyang Men’s Shampoo.
As the name suggests, Meifang Softening Shampoo, the main functional concept is softness, and it is mainly aimed at female consumers.
Feiyang Men’s Shampoo is a brand-new product specially developed for the majority of male friends.
Men and women are different, and shampoo should be different.
For men, this concept was introduced to the shampoo field for the first time by Beauty Group, and it immediately gained widespread attention from the society.
So far, under the beauty group, there are three brands of shampoo, Meisi focuses on anti-dandruff, Meifang focuses on suppleness, and Feiyang targets the men’s consumer market.
Just like Bawang shampoo, it specializes in one point of the market, and it turns out to be a big success.
Yang Fei’s positioning of the three brands is also borrowing from Bawang’s marketing strategy.
Intensive advertising, a dazzling array of new products, renewed packaging, refreshing curve molds and printing, bring people a new and peculiar experience.
Everyone has a herd mentality. As soon as the advertisement of Meisi shampoo is so loud, they will buy it back and try it out. The result is that this shampoo is really easy to use, and the quality is cheap. , Word of mouth spread quickly.
Procter & Gamble lost half of its anti-dandruff shampoo due to strategic mistakes.
But this does not mean they failed.
Procter & Gamble’s shampoos of many brands are still far ahead in total sales in the domestic market.
When the Lunar New Year was approaching, Procter & Gamble made a big deal and started a big promotion. The price of Head & Shoulders products was reduced by 20% across the board to cope with the sluggish market and also used to impact Meisi’s shampoo.
Procter & Gamble vowed to use this Spring Festival sales promotion to regain lost territory and retake the peak of the dandruff market.
In order to meet the challenge, Yang Fei had to make a comprehensive deployment.
During the Spring Festival this year, he did not go home to celebrate the New Year, but stayed in Beijin to command the New Year’s Eve war.
At the request of his mother Wu Suying, Yang Fei had already purchased a garden villa in the southern capital city, just outside the second ring road, near the Nancheng Market, and only a ten-minute drive away from home.
The construction of the two major markets in the provincial capital has come to an end and is expected to be put into use next spring.
This year, Yang Fei was supposed to spend the New Year with his family and Hemeimei in a new villa in the provincial capital.
But in order to cope with P&G’s New Year’s promotion, Yang Fei had to join many subordinates to meet P&G’s challenge.
Sitting in the luxuriously decorated villa, Wu Suying talked to Yang Fei on the phone and whispered him, not going home during the Chinese New Year. Are you so busy? You bought a big house, but you don’t return home. What good is it for me to live in this big house? It’s better to live in a small house before, you all come back!
Yang Fei explained a few words with a smile, and promised to go home on the third day of the new year.
Wu Suying complained a few words, and her mind was quickly attracted by her newly born grandson.
Yang Jun and Xiao Yujuan gave birth to a big fat boy, eight catties and seven taels. Xiao Yujuan collapsed several times in pain, and almost went for a C-section.
Yang Jun insisted on giving birth and encouraged his wife to insist on it for a while. The doctor also said that the baby’s fetal position was very normal and the child could be delivered smoothly. He couldn’t help but pain and then give birth by C-section.
Fortunately, the delivery was successful, and Yang Xiaojun was born.
Regarding the great-grandson’s name, Mr. Yang Mingyi felt that young people were too casual. Your name is Yang Jun, so you named your child Yang Xiaojun? Then Yang Fei’s future son may not be Yang Xiaofei?
Yang Liyuan smiled and enlightened the old father, saying that the name was just a title, whether Yang Xiaojun or Yang Xiaofei, they were all good, and they sounded very kind.
Yang Mingyi studied private school when he was young, and he was a little bit old-school, but he was still brooding about the name.
The eldest grandson was not obedient, so he placed his hopes on the younger grandson, so he called Yang Fei specifically to discuss the matter.
Unexpectedly, Yang Fei laughed as soon as he heard it said that if he had a child in the future, his name would be Yang Xiaofei. It was so easy to worry about, lest he think his name would break his head.
These words made Yang Mingyi not sleep well for three nights.
Yang Mingyi was taken over to live in the big villa of Yang Fei’s family. When he first came, he was not used to it. Without those old friends who are nagging and playing chess, he feels that life has changed.
Later, he learned to serve flowers and grass, and raise fish and birds, and his life was enriched. In the small park nearby, he found a group of grandparents who had the same hobbies. They were all retired workers. Everyone was happy to get along with each other. , And soon became one, and he stopped talking about moving back to the county seat.
In the big villa of the Yang family, guests come to pay New Year’s Eve in an endless stream.
But Yang Fei seemed much deserted in Beijin.
The school is closed, and Chen Mo, Ning Xin and others have all gone home.
Su Tong’s mother was not cured. Yang Fei suggested that she go home to accompany her parents. Although she was reluctant to let Yang Fei go, she couldn’t let her mother go, so she went home for the New Year.
Yang Fei simply put Su Yingying on vacation, with only Jiang Wanxia, ​​Mouse, and Qian Jian Sayang with him.
The Spring Festival in the island country is different from the Spring Festival in our country. Asami Sayang does not need to return home.
On New Year’s Day, Yang Fei finished handling the company’s affairs and suddenly thought of Shi Si, should she celebrate the New Year in Beijing, right?
After Yang Fei came to the capital, she and Shi Si didn’t get along for a while, and even the phone calls were sparse.
Human feelings are like this, and there will always be contacts when they are in contact.
But some people, even if you don’t contact for a few years, her status in your mind will not change easily.
This is the relationship between Yang Fei and Shi Si. Not contacting doesn’t mean you don’t miss it.
Yang Fei called her. The phone kept ringing. It took a long time to be answered, but a male voice came and asked calmly, “Hey, who? Oh, look for Shi Si, she is taking a bath, Who are you?”
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