The Richest Man Yang Fei - Chapter 1904
Chapter 1902 I need 1 yellow cover
“Laundry tablets!”
Yang Fei and Lao Yan said this word almost at the same time.
What technology does SARS have that Procter & Gamble can appreciate?
It is estimated that there is nothing else besides laundry tablets.
In order to launch laundry tablets, SARS has vigorously promoted it at any cost.
According to reliable sources, in the laundry film project, SARS invested as much as 500 million in China’s domestic advertising and publicity funds, and the global investment is more than 2 billion, and the budget is as high as 5 billion!
Great!
SARS wants to use laundry tablets to beat the washing powder and liquid detergent and monopolize the washing market!
In my country, CCTV won a prime time standard king. When it is most expensive, it needs more than 300 million yuan. Normally, more than 200 million can be won.
Coupled with the offline publicity in various provinces and municipalities across the country, the overwhelming satellite TV advertisements, and the distribution of leaflets on the streets, 500 million is really not much.
Spending billions of dollars on advertising all over the world looks like a lot, but it’s not so bad when you calculate it carefully.
If it can successfully promote laundry tablets and turn them into products that are on the same level as laundry detergent or even laundry detergent, then SARS is worth the money.
Moreover, the reputation of SARS in China is not high. Taking advantage of the opportunity of laundry tablets, SARS has vigorously promoted its existence, which is also conducive to the sales of other products.
The hot sales of one product will definitely drive the hot sales of other products of the company.
SARS’s account is astute!
With such a big publicity offensive, a wave of sales season for laundry tablets can be expected.
This is the case in the market. If one sells, one buys.
And people’s curiosity will never be extinguished, and new products are on the market, and someone is always willing to buy them and try them.
There are more people trying it out, and there are always people who think this thing is okay and become a new consumer.
This is the magic of advertising.
Under this circumstance, Procter & Gamble probably sees the “great prospects” of laundry tablets and wants to break in and get a share of the pie.
In order to win over Procter & Gamble, it is entirely possible for SARS to use laundry film technology and the market as bait, and to unite with Procter & Gamble to eliminate the Beauty Group.
Yang Fei and Lao Yan thought of laundry tablets at the same time, which shows that the heroes see similarities.
Old Yan said with a smile: “P&G wants the laundry tablet technology, we can give it away for free! In this way, P&G does not need to cooperate with SARS. Losing the constraint of interest, the alliance between them will naturally disintegrate. ”
Yang Fei groaned: “If we give away the laundry film technology for no reason, P&G will not appreciate it, but will also be jealous!”
Old Yan said: “This is easy. Didn’t P&G arrange intelligence personnel in our company?”
Yang Fei was taken aback, and laughed loudly: “Old Yan, Jiang is still hot! Your brain turns faster than me!”
Old Yan said: “Boss, you can hold an internal meeting to say that our laundry tablet research and development technology has made breakthrough progress. The second generation of laundry tablets has come out, which perfectly solves the existing problems of the first generation of laundry tablets. Many questions. How does the P&G intelligence staff know if we really have a second-generation laundry tablet? If he knows, he will surely take P&G back to do meritorious service.”
Yang Fei said: “I just don’t know, who is P&G to arrange our internal intelligence personnel?”
Old Yan said: “There is definitely some, but it’s hidden very deeply! We don’t have to know who he is, just like you deliberately let Jiang Wen steal secrets, as long as there is a chance, someone will show up and act.”
Yang Fei moved slightly, and said, “Then arrange for Jiang Wen to steal another secret!”
Old Yan said: “Boss, do you want Jiang Wen to send the technology of laundry tablets to P&G?”
Yang Fei said: “Yes!”
The old Yan haha ​​laughed and said, “A trick! A trick!”
Yang Fei said: “This time, I see what Jiang Wen will do!”
Old Yan asked, “Boss, are you really not optimistic about the laundry film project? SARS has done something impressive! Is it really a dark horse in the washing room?”
Yang Fei waved his hand and smiled: “I’m sure this project will be muddled! Not to mention that SARS can’t do it. Even if P&G does it, it will fail. However, even if P&G cannot do it, there will be no loss. But SARS is different. Its size is not as large as Procter & Gamble. They will suffer a lot!”
Old Yan smiled and left.
Yang Fei invited Jiang Wen in.
“Mr. Jiang,” Yang Fei got up and offered him a glass of water in person.
Jiang Wen respectfully took it with both hands and said with a smile: “Boss, I’ll do it myself.”
Yang Fei said, “I want to take advantage of Mr. Zhong’s talents and do something for me.”
Jiang Wendao: “The boss is fated, I will go all out.”
Yang Fei sat down, not busy talking about things, but lit a cigarette and swallowed the clouds.
Jiang Wen held the teacup, drank it slowly, and glanced at Yang Fei from time to time.
Yang Fei pinched out the cigarette **** and said slowly: “Mr. Jiang.”
“Boss, please tell me.”
“This matter, I think about it, only you are the most suitable.”
“The boss treats me not badly, as long as it is useful to me Jiang Wen, but it doesn’t hurt to say it!”
“Yes, I need someone to send a very important piece of information to P&G.”
“Send information to P&G?” Jiang Wen really didn’t expect that Yang Fei would let himself do this kind of thing, so he asked, “Why send it to P&G? What kind of information? Can’t it be given to them directly?”
“Hehe, of course, it’s information that cannot be directly given to them. Just like the book stolen by Jiang Gan, if Zhou Yu sends it directly to Cao Cao, can Cao Cao still be caught?”
“This?” I don’t know why, Jiang Wen’s old face, rarely blushed, said, “I understand what the boss meant. What kind of information is it?”
“Laundry tablets!”
“Laundry tablets?”
“Yes! The technology of laundry tablets!”
“The technology of laundry tablets?”
“Mr. Jiang, why are you so surprised?”
“Huh? No, I just find it weird.”
Yang Fei laughed and said: “After our company’s research and development, we have the second-generation formula of laundry tablets, and I want to give it to Procter & Gamble.”
“This? Why is this? Why don’t we use such a good technology? If we produce it wouldn’t it be…”
Yang Fei waved his hand and said: “I am a contented person. And my personal ability is limited. It is fortunate to be able to hold the beauty group’s current industry. Such high-end products as laundry tablets are still given to Procter & Gamble. Produce!”
Jiang Wen certainly did not believe these words.
If you really have limited self-consciousness, why do you develop laundry tablets?
Not to mention the development of the first generation, but you also developed the second generation?
Do you invest money just for research and development?
Look left and right, look up and down, you Yang Fei is not like such a prodigal!
Jiang Wen was puzzled!
Yang Fei asked with a smile: “I need someone to play with me in Zhou Yu’s fight against Huang Gai. And Mr. Jiang is my Huang Gai. I just don’t know if Mr. Jiang is willing?”
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