The Richest Man Yang Fei - Chapter 620
Chapter 619 As cute as a strawberry
“It’s pretty good! The main reason is that it is cheap. The same shampoo is not very good in our country, but when it comes to foreign countries, many people are rushing to buy it!” Xu Hui said proudly, “I am not I’m talking big words, I can’t make fakes, I have books and financial statements that I can show you.”
Yang Fei thought, financial statements can also be faked.
However, such a large factory can still continue to produce, which shows that there are still some sales.
“How long have you changed the outer packaging?” Yang Fei asked again.
“Change the packaging?” Xu Hui smiled, “What can I change? If I change a model, I have to add money!”
“…” Yang Fei thought, come on, if you ask why you don’t make the printing more beautiful, he will say that the ink has to be added.
“Can you visit your production workshop?” Yang Fei put down the shampoo in his hand.
“Of course.” Xu Hui said, “Go now?”
Su Yingying handed over the tissue immediately.
Yang Fei said: “The paper towel can’t be cleaned, go and twist a hot towel.”
“Yes, yes.” Xu Hui quickly ordered his secretary to do it.
Yang Fei wiped his hands, got up with Xu Hui and the others, and went to the workshop together.
Yang Fei is very familiar with the production process of shampoo. He is also familiar with various types of machines, and he can see that he is inseparable from each other at a glance.
To produce shampoo, use a high-shear emulsifier, first put deionized water, surfactants, pearl paste, softener, instant transparent thickening powder, flavor, coloring, preservatives, and wire into the emulsifier. Confirm that it has completely melted in about half an hour. Then the machine is turned on for five to ten minutes, and all the raw materials are emulsified by high shear. Let it stand for 24 hours to defoam and then put it into barrels.
A complete set of shampoo production equipment, mainly including water treatment equipment, high-shear emulsifier, which is what we often call reactor and filling machine and so on. These are the core equipment, and there are many auxiliary equipment.
Modern industry is developed, production lines can be semi-automated or even fully automated, and not many control workers are needed.
It may seem simple to produce shampoo, but it is not easy to produce a good shampoo.
In the specific production process, it is easy to encounter various problems.
For example, too much foam is difficult to eliminate, the aqueous solution is too slippery, the shelf life is not long, there are incompletely dissolved powder masses, and the phenomenon of heavyness occurs. How to disinfect in the workshop, the dandruff is not good, there is not much foam, and it even deteriorates in a few days. Or the thick shampoo becomes thinner for no reason, and there are practical problems such as insufficient moisturizing and softening.
In order to solve these problems, producers often have to invest huge amounts of money in formula improvement and research and development.
Counting these costs into account, the overall cost of shampoo is also high.
Therefore, low-end shampoo manufacturers do not have their own R&D institutions at all. They produce shampoos according to a certain formula, just like cooking according to recipes, using the most inferior raw materials. As for it They don’t care if it’s easy to use, and whether it hurts the hair or not.
Anyway, they don’t use it themselves!
Yang Fei carefully inspected the raw materials, formula technology, and production flow of Meifang Factory, and he felt that it was relatively reliable, but there were also many shortcomings.
As Xu Hui said before, they are indeed using good raw materials to make good shampoos, and the products are high in quality and low in price. Unfortunately, the market just doesn’t buy it because they are not aware of the existence of these problems.
As Xu Hui walked, he introduced the equipment and workers of his factory.
“What anti-dandruff shampoo? It’s just a conceptual hype! Our shampoo has already added anti-dandruff additives! But we have never advertised this as an anti-dandruff shampoo. If the shampoo can’t even get rid of dandruff What else do you buy? Why not wash your hair with soap!”
Xu Hui has a lot of criticisms about the various shampoo brands that are emerging on the market.
This is also a common attitude of losers.
Yang Fei smiled and said: “This is also a kind of marketing method. Grasping the characteristics, infinitely magnifying, also captures the consumer’s psychology. We Orientals look at a woman’s face, if she has freckles on her face, do you think it is wrong? good looking?”
“Of course it’s not good!” Xu Hui replied decisively.
Yang Fei said, “However, many foreigners grabbed the freckles on the girls’ faces, and took them as special surprises, and they were very attractive. Are you weird?”
“Strange!” Xu Hui said he couldn’t understand.
Yang Fei said: “A yellow-faced woman who doesn’t clean up herself, and has freckles, of course not good-looking. But on the face of a young and slender hot girl with AIDS, she has blue eyes, blond hair and big talking eyes. , White skin. Looking at the freckles, do you think she is as cute as a strawberry?”
“Huh?” Xu Hui was startled. He vaguely understood Yang Fei’s metaphor, but he didn’t seem to understand.
When Yang Fei clicked to the end, those who understand will naturally understand, and those who don’t understand will not understand how to say it.
“Director Xu, what kind of main surfactant do you use?” Yang Fei asked casually.
“Oh, it’s aes.”
“What’s the proportion?”
“Fifteen percent.”
“What kind of cationic ingredient is used in the conditioner?”
“Cation guar gum.”
“What about fats and oils? Which ones are you using?”
“Floating silicone oil.”
Yang Fei nodded.
Xu Hui thought that Yang Fei was going to test his business ability, so he talked about it endlessly.
“Our pearlescent agent uses pearlescent syrup, the anti-dandruff agent uses Ganbaosu, the moisturizer uses various proteins, foaming agents…”
Yang Fei smiled: “Director Xu is indeed a knowledgeable person.”
“Of course.” Xu Hui smiled triumphantly.
Yang Fei said: “Then, did you know that Gan Baosu’s anti-dandruff effect is actually very general? But because of its simple operation and convenient use, it is used by many factories? The best effect but the most difficult to mix is ​​oct.”
Xu Hui was stunned He didn’t expect that Yang Fei, a young man, not only understands business operations, but also understands the most important things in shampoo!
Yang Fei continued: “As for the pearlescent paste, it is a pre-prepared pearlescent product, which will affect the stability of the shampoo, and will make the shampoo have a translucent feel, which is generally only used in hand sanitizers. You Why not try ethylene glycol stearate?”
As soon as Xu Hui finished selling, he was decently criticized by Yang Fei.
He couldn’t help but feel ashamed.
It seems that this young man should not be underestimated!
It’s no accident that people can be so successful at such a young age!
This person is knowledgeable, well-informed, speech and demeanor, all revealing an old and spicy style!
Yang Fei asked again: “Has your shampoo been tested for heat and cold resistance?”
“Heat resistance and cold resistance test?” Xu Hui smiled modestly, “This, no. How to test it?”
Yang Fei said faintly: “48 degrees, continuous heat resistance for one month, no delamination, thinning, pan-thickness, etc., this is a heat resistance test. 15 degrees below zero, continuous cold resistance for a week, after returning to room temperature, If the above situation cannot occur, this is called cold tolerance testing.”
Xu Hui said ashamed: “This, we really haven’t tested it.”
Yang Fei said: “Mr Xu, when our products cannot sell, think more about the shortcomings of our products! The times are advancing, if we do not keep pace with the times, we will be eliminated in the end. Ours The opponent is no longer a domestic manufacturer that is not much different from us, but an international manufacturer that strives for perfection. If the product fails to pass, you and I will have to close down in this business. I also tell myself this. , Let’s encourage together!”
Xu Hui and the others were all stunned. Although Yang Fei was young, what he said would wake them up like a blow to the head and initiation. 8)