The Richest Man Yang Fei - Chapter 648
Chapter 647 Free mouth
“It’s also a foreign company. Another lawsuit has caused sales to drop sharply. But P&G survived the crisis painlessly?” Su Tong sat opposite Yang Fei, somewhat resentful and somewhat helpless.
Yang Fei smiled and said, “If P&G were to be defeated so easily, it would not be as big as it is today.”
Even after more than two decades, P&G’s market share has declined, but in the daily chemical industry, it is still a bigwig.
The appearance of Yang Fei may change the pattern of the daily chemical industry, but it will not be an overnight effort to completely shake the status of a company like P&G.
In fact, he didn’t want to rely on this battle to defeat P&G. It was impossible.
Yang Fei said: “We didn’t suffer. It not only diverted P&G’s attention, but also took the opportunity to win the shampoo sales market.”
Su Tong smiled and said, “That’s true. Many sales channels, originally unwilling to cooperate with us, have recently called on their own initiative and asked for our shampoo to enter their shopping malls.”
Yang Fei said, “This is a good start!”
Su Tong said: “It is mainly the effect of the Biaowang advertisement. After seeing the advertisement, many people will ask about this shampoo when they go to the supermarket. If they find that a certain mall is not selling, they will think that this mall is too low-end. Not even Biaowang products can be sold!”
Yang Fei laughed and said: “This is the effect of Biaowang! Every day you drive into CCTV a Santana, this money must be worth the money.”
Su Tong said: “P&G is really powerful, it almost monopolizes the market of anti-dandruff shampoo! If we want to succeed, I’m afraid it’s not that simple.”
Yang Fei said: “The monopolist seems to be powerful, but even a company with a market share of close to 100% can be defeated by others. The premise is that we must find out their weaknesses.”
Su Tong said: “Like the iron cloth shirt and golden bell in martial arts novels, even if the whole body is invulnerable, there will always be a life gate that can break through his defenses.”
Yang Fei said: “Hey, senior sister, can’t tell, you still read martial arts novels?”
“You boys are allowed to read it? We girls are not allowed to read it?” Su Tong pursed his lips and smiled.
Yang Fei said: “Then you should know that in martial arts novels, there are generally two types of tricks, one is offensive tricks and the other is defensive tricks.”
“Hmm. Then?”
“Do you know the Wall Street Journal?”
“Have heard, what’s the matter?”
“The Wall Street Journal, with a circulation of more than 2 million copies, is the largest newspaper in the United States. Its advertising volume surpasses all print media. The advertising revenue alone can reach two to three billion in a year. It’s in U.S. dollars. One version of the ad costs seventy to eighty thousand U.S. dollars.”
“Oh my God, it makes money like this? A newspaper? Isn’t anyone competing with it?”
“Yes. There was once a newspaper that invested 100 million US dollars and published a Business Times. Their content is similar to the Wall Street Journal. They are positioned in the two large sections of The Business Times and Business News Daily. They attacked across the board and wanted to snatch. Advertising market.”
“Then he must have been unsuccessful. Otherwise, you wouldn’t tell me this story.”
“Hehe, you are so smart. The Wall Street Journal spent more money, perhaps several hundred million dollars, to drive this newspaper out.”
“Wealth and wealth.”
“In this business war, the Wall Street Journal can only defend the existing market by strangling its opponents. In order to survive, the opponents can only start a battle of snatches.”
Su Tong pondered: “You want to say that P&G is the Wall Street Journal? We are the newly released business newspaper?”
Yang Fei said, “It’s almost the truth!”
Su Tong said nervously: “Then how will P&G deal with us? Will they spare no effort to drive us to death? Just like the Wall Street Journal treats the enemy?”
Yang Fei nodded solemnly: “Definitely.”
Su Tong said: “Yang Fei, the water in this mall is too deep. Through this battle of dioxane, I can see it.”
Yang Fei said, “We have no retreat, we can only move forward.”
Su Tong said: “Do you think about how to deal with it? You said, shouldn’t we compete with Procter & Gamble in the anti-dandruff shampoo market? This is their strongest place.”
Yang Fei said: “We are already attacking their flank. Think about it, our anti-dandruff shampoo is mainly aimed at young people. The packaging is stylish and the design is beautiful. Young people like it at first glance. This is the same as Head & Shoulders The positioning is different.”
Su Tong said: “However, our main recommendation is still anti-dandruff shampoo. This is the same as P&G!”
Yang Fei said: “If a company has five products, three of them are very popular, and two of them are unsalable. You are the company’s senior manager, which product would you spend time and energy on?”
Su Tong said: “Of course it is a slow-moving product! We should work hard to find a way to increase its sales.”
Yang Fei shook his head slightly: “No, the correct approach is exactly the opposite of what you said. We should get rid of the unsalable products and devote all the resources to the best-selling products.”
Su Tong was startled, and after thinking about it, he felt that Yang Fei made sense.
Yang Fei said: “This is the same as the stock market gold rush principle. You must be brave enough to break your wrist, give up losing stocks, and add profitable stocks.
Su Tong Yanran smiled and said, “This is the secret to your wealth?”
Yang Fei said: “Why can anti-dandruff shampoo become the pillar of P&G’s shampoo? Just because this market is very large, it also means that the market for anti-dandruff is very profitable. Of course, we must put all resources into this best share.”
Su Tong said: “In real life, many companies look at problems from an emotional rather than an economic point of view. Most companies will ignore future development and use all corporate resources to redeem the strategic mistakes they have made.”
Yang Fei said with emotion: “This is exactly what we should avoid!”
Su Yingying walked in and said, “Boss, Procter & Gamble has sent a representative and wants to have an interview with you alone.”
Yang Fei smiled: “Please come in Su Tong stood up and said, “I will leave first. ”
Yang Fei waved his hand: “It’s okay. They said that they will have a separate interview, so I’m going to have a separate interview with him?”
Su Tong smiled pretty and sat down again.
Su Yingying went out for a while and invited two young people, a man and a woman, in.
When Yang Fei looked at the person, he faintly smiled: “Luo Hongcai, is there no one at P&G? Why did you send it?”
Luo Hongcai’s expression changed, he pushed his glasses and frowned inadvertently.
Yang Fei sat still, and pointed to the sofa: “Sit down!”
Luo Hong just sat down, and suddenly thought, why should he ask me to sit, so I have to sit? I am not his little brother!
Yang Fei asked, “What can you do if you come to me? If you want to buy the brand of Meisi, then you can go away now.”